March 31, 2016
We all know that when consumers consider a new company or product, they turn overwhelmingly to customer testimonials.
Not only are current customers more trustworthy in the eyes of the consumer than the corporate marketing team, but they have the best true stories about your products.
So what exactly are the benefits of customer testimonials, and why should you use these testimonials to tell your company’s story?
1. They make your current customers feel appreciated
The customers who leave a review feel strongly about your product. Most people won’t bother if they just think your product is average. Tap into that by reaching out to customers who have left an organic review on your site and ask that they expand upon their experience in a blog or vlog format. This lets your current customers know that you value their opinions and helps build brand loyalty.
2. Prospects feel like they’re getting the truth about your products
Even if every single word that your marketing department publishes is 100% true, it’ll never compare to a customer testimonial because there’s an innate bias against corporate marketing. Supplementing your marketing efforts with customer testimonials helps reinforce that your marketing team isn’t leading customers astray. This also helps build the perception that your company values its customers and what they have to say. (And as a perspective customer, you’ll feel that your own opinion will also be valued.)
Word of mouth is one of the best ways to recommend your product, and publishing customer testimonials is the digital version. Let your current customers know that their experience is valued, and let perspective customers know that you’re a company that cares by using customer testimonials.