September 27, 2013

How Long Should Video Testimonials Be?

How Long Should Video Testimonials Be?As more businesses begin utilizing video testimonials, many are asking how long the content should be. We’ve provided some great tips to get you started so you will receive the kind of content that will do the most for your business. But the question of how long each video should be still comes up, probably because there are several different ways to identify how long your video can or should be, versus when viewers will tune out.

Content length can mean the difference between seeing an increase in conversions or having viewers navigate away from your page. Above all else, it’s important to keep in mind where potential clients are in the buying process when they’re viewing the testimonial. Each stage represents different questions and concerns from the viewer, meaning you can have some wiggle room with the length of each video testimonial.

Here’s how it breaks down…

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September 26, 2013

2013 Payment Gateway Comparison: What’s Best For Your Business?

Whether your business transactions occur exclusively online or you’re just taking the steps to allow customers to place online orders, you’ll need a way to securely accept customer payments. The majority of businesses on the web are using a third-party provider for payment gateways. These payment gateways offer a variety of options, allowing your business to make the most of their services and use what works for your business.

Our good friends at Formstack created this helpful infographic that breaks down the process of choosing a payment, including fees and features that will help you make the right choice.

2013 Payment Gateway Comparison Infographic

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September 24, 2013

Twitter And Your Video Campaign: Getting The Most Out Of The Twitterverse

Twitter and Your Video CampaignStarting a new video campaign is exciting for you and your business. There’s a lot of planning on your part that goes into making it a success. One of the biggest components that could make or break your efforts is choosing where and how to market the campaign.

There are a variety of social media platforms for you to choose from. We have plenty of tips on how to get the most out of each of them. This week we’re going to give you the info you need to make the most out of your Twitter presence, get your campaign noticed, and boost involvement.

Here’s what you need to keep in mind:

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September 17, 2013

To Embed or Not to Embed – Which is Best for Your Business?

To Embed Or Not To Embed?This guest post is brought to you by Formstack, a powerful form builder that requires no coding knowledge whatsoever.

Many web apps market their ability to be embedded in your website or opened in a new tab. For example, YouTube videos can be shared by copying and pasting a few lines of code into your site, but you can also link to the video on YouTube itself. My company, Formstack, allows users to create an online form, which they can either drop into their site via generated HTML or open on its own page.

Consumer-focused apps (like YouTube, PayPal, Bravo and many more) offer users this flexibility, but how do you know which option is most appropriate for your marketing goals? Here are a few tips for deciding whether to embed your content or link it to a third-party page:

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September 13, 2013

Facebook Takes On Low Quality Content

Facebook vs. Low Quality ContentFacebook made waves recently by announcing their plan to penalize what they consider low quality content. Here’s the information they posted on their blog about yet another new initiative:

“Every day people see content from millions of Pages on Facebook in their News Feeds. Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them. As part of that we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.”

What exactly is “high quality content” according to Facebook? They have created criteria off a survey they made and distributed to people who gave input as to what they considered high quality content. Facebook’s hoping to boost interaction by showing what they deem the best of the best. They want to be showing content that will engage users and do away with content that doesn’t pull its weight.

The following questions were asked in determining the quality of content:

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September 12, 2013

Are You An Entrepreneur? Your Next Tax Deadline May Be Sooner Than You Think

TaxesThis guest post is brought to you by Outright, the simplest way to manage your small business finances online. Sign up today for a less taxing tax time!

One of the gripes we hear most from our customers at online accounting app Outright is that tax time seems to come around so much more often when you’re self-employed. In fact, another quarterly estimated tax (QET) due date is right around the corner, on Monday, September 16.

To help you make QET time much easier, here are four things you can do today to prepare better. While they won’t eliminate the fact you still have to file these taxes regularly, they can make the whole matter much less painful.

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September 5, 2013

5 Video Contest Rules To Ensure A Successful Campaign

Video Contest RulesOnline video contests are a great way to connect with your following and receive valuable content for your business. We put our heads together and came up with 5 rules to make the process easier for your business – and most importantly, an experience you’ll want to repeat!

Know the guidelines for the platform you’re using to host your contest

For example, if you’re promoting your video contest on Facebook, this means you’ll need to keep up with their most current guidelines. They change frequently, but it’s worth keeping up so your business doesn’t lose its page. You want to make sure that the contest language is legitimate so you don’t hit any snags that reflect poorly on your business.

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September 3, 2013

Facebook Video Contest App Guidelines – September 2013

Facebook Video Contest App GuidelinesIt’s hard to keep up with Facebook guidelines these days. There seems to be a lot of overhaul lately, making it difficult for businesses to keep up. Luckily, Facebook has made it a goal to provide updates that make it easier to run contests.

On August 27th, they updated their guidelines once again for running contests on your FB page. Let’s go through these guidelines step-by-step to clear up any confusion.

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September 2, 2013

Biao Skincare: A Business Born In Bagram, Afghanistan

Each month, Bravo is rewarding one new company with a free, one-year subscription of Bravo Video. If you’re a new business and want to increase the success of your online marketing initiatives, you may be a perfect fit for our New Business Program. Learn more and apply.

Biao SkincareNicole Baldwin is the Founder of Biao Skincare. Nicole is a United States Army veteran and studying Aesthetician who is delighted to pass down her grandmother’s cherished tradition of naturally-derived skin care formulations. A burn victim and survivor who has used her own line to virtually eliminate physical scars from her face and body, Nicole understands the emotional challenges women face every day. She formulated her safe and effective beauty and skincare line to meet her own stringent standards and to address the unique complexion needs of women of all ages and races.

What motivated you to start your own company?
I am a United States Army that got the idea to start my own beauty business after being burned with hot scalding water as a child. Witnessing the transformation of my skin from a herbal remedy created by my grandmother really inspired me to start a skin care line.

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