October 30, 2013

Realtor Video Testimonials: 3 Example Questions To Ask Your Clients

Realtor Video TestimonialsClients comment on your extensive knowledge, viewing your background and experience as an asset. You’ve become an expert at anticipating and then exceeding their needs. Your team is committed to ensuring that each client finds the right home for them.

These factors all impact the decision making process when a prospective client is in the market for a realtor. You know you have what it takes to help, but do they? When you talk about how great you are, it’s considered bragging. It can be off-putting to prospective clients and lack the reassurance they need to make the decision to work with you.

If word isn’t getting out about how great you are at what you do, there is an easy, cost-effective way to remedy that. It’s as simple as enlisting the help of satisfied clients to discuss what you do best in the form of video testimonials.

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October 29, 2013

Bravo 2.0: A Sneak Peek Of The New Analytics Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next ~30 days, and we plan on launching the new interface across all customer accounts on December 9.

New Analytics Feature Provides Valuable Insights Into Your Campaigns

Analyze Overview

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October 26, 2013

Video Contest Press Release Template

Video Contest Press Release Template

Press releases have become a staple of public relations. They date all the way back to the 1900’s when the Pennsylvania Railroad needed to reach journalists ahead of unfavorable reports about a train wreck. Today, they can be used to avoid unfavorable press. Since then, businesses have started using press releases as a way to submit information to a media source about something noteworthy or of interest that’s taking place.

Writing a press release is an excellent way to guarantee exposure for your video contest. There isn’t one specific formula for writing a press release, but there are several elements that should be included. We’ve come up with a sample template, broken down into sections so we can go over what you’ll want to cover.

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October 25, 2013

Best Practices For Choosing Your Video Contest Prizes

Video Contest Prizes

Let’s talk video contest prizes.

For your business, the best part of a contest is the exposure to your brand, and the connections you’ll strengthen and build in the process. It’s exciting to see your hard work and planning pay off when your following gets involved by creating an entry or sharing the video through social media.

Entrants, on the other hand, will be focused entirely on the prize. As they should be! They’ve taken the time to enter the contest, using their creativity in an effort to get one step closer to the awesome prize you’re offering.While it’s important to have a great contest idea and know how to implement it, the prize is something that deserves careful consideration.

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October 23, 2013

Bravo 2.0: A Sneak Peek Of The New Campaign Interface

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next ~30 days, and we plan on launching the new interface across all customer accounts on December 9.

A New Way To Manage Your Campaigns

The new interface allows you to run all the components of your campaign seamlessly, from one single campaign dashboard:

The New Campaign Interface

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October 22, 2013

Lawyer Video Testimonials: 3 Example Questions To Ask Your Clients

Lawyer Video TestimonialsYour law firm’s website serves many purposes. The first and most obvious is to provide information to prospective clients searching for legal counsel. The less obvious answer is equally as important: Your website should be putting prospective clients at ease, making them more inclined to want to work with you.

There are plenty of ways to accomplish this and highlight why they should go through your firm. You can describe the various services you offer, which practice areas you specialize in, and lawyer biographies as a way to introduce them to your firm and staff. All of these aspects are important in creating a connection with potential clients. They’re looking to be reassured that you’ll look out for their best interests and it’s important for you to convey that your firm will do just that.

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October 16, 2013

Student Video Testimonials: 3 Helpful Ways To Maximize Your Campaign

Student Video Testimonials

What’s the top priority for your school’s marketing strategy? If it doesn’t include video testimonials with your students featured front and center, you have some adjustments to make.

Today’s students aren’t going to connect with scripted, stale video testimonials. When they’re exploring your website and social media accounts, they’ll probably gloss over testimonials that are written out. When they’re looking at potential schools, making a decision that will impact the rest of their lives, they’ll want to hear directly from other students. Until they visit in person, the content you put out on your website and social media platforms is the only glimpse potential students will get into life on campus.

Here are a few ways to make sure your video testimonials will ensure a great first impression:
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October 15, 2013

Facebook And Your Video Campaign: What You Need To Know

Facebook and Your Video Campaign: What You Need To Know

We’ve already discussed what Twitter and LinkedIn can each do for your video campaign. Now it’s time to take a look at Facebook.

Out of all the mainstream social media platforms, Facebook is the most user-friendly, thanks mostly to the ease in which it has integrated itself into our lives. What started out as a means of communication for young adults has spread to a wider audience. Grandparents are now communicating with grandchildren, families are sharing pictures and news with friends and relatives who don’t live close enough for regular visits.

What does all of this have to do with your video campaign? Simple. With the wide-spread use of Facebook, your business has access to a more diverse audience, each with their own needs and purchasing power.

If you have a presence on Facebook where you post relevant links and updates about your brand, you’ve already made the first step in utilizing the platform for future campaigns. Facebook lends itself to asking questions and receiving feedback and generating lively discussion with your following.

All of this is part of the groundwork for successful outreach. Without the connection to your following, consumers won’t be inclined to tune in and your campaign won’t have the reach you’re looking for.

Here are some other tips to make the most out of using Facebook for your video campaign:

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October 14, 2013

Bravo 2.0: A Sneak Peek Of The New Multiple Campaign Feature

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next 45 days, and we plan on launching the new interface across all customer accounts on December 9.

Multiple Campaign Capability

The new interface allows you and your team to create multiple video campaigns:

Multiple Campaigns Feature

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October 13, 2013

Dental Video Testimonials: 3 Example Questions To Ask Your Patients

Dental Video TestimonialsWith the majority of patients relying on the web to look into their healthcare needs, it’s vital that your practice keeps up. Gone are the days when you could rely on a hastily thrown together webpage with the name of your dental practice and your hours of operation. It takes more than the bare minimum to attract new patients. They’re looking to be reassured that your practice is a worthy investment of their money and that you’ll look out for their health and well-being, something that won’t come across with a little blurb of text and a few pictures.

Your credibility and dedication to caring for your patients is something that needs to be established whether it’s a quick visit to your website, or they take the time to dig around and see what you’re all about. If you want your practice to have a strong online presence that will put potential patients at ease, you’ll need to focus on putting out content that will establish a connection. Instead of sinking time, money, and energy into an expensive or outdated campaign, you can utilize dental video testimonials to get the job done for you.

Here are some video ideas to get you on the right track:

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October 11, 2013

Halloween Video Contest Ideas: 2013 Edition

Halloween Video Contest IdeasHalloween is quickly approaching! Sugary sweets and creepy costumes aside – holidays are the perfect time for your business to boost engagement with your following and Halloween is no exception.

Throughout the year you should be keeping your followers updated on what your business is up to. Chances are, they’re following your social media accounts and receiving your emails because they want to be kept in the loop. You can make important, lasting connections based on your daily social media engagement.

Holidays are a great time to capitalize on the connections you’ve established by hosting a video contest.

Here’s how you can get started:

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October 9, 2013

Bravo 2.0: A Sneak Peek Of The New Mobile-Friendly Interface

Over the last year, we’ve compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next 60 days, and we plan on launching the new interface across all customer accounts on December 9.

Responsive Design

The new interface features a fully-responsive design, compatible with all smartphones and tablets:

Mobile Friendly Interface

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October 7, 2013

Holiday Video Contest: 5 Simple Tips To Ensure A Successful Campaign

Holiday Video Contest

With the holidays rapidly approaching, it’s time to take a look at how you can make your upcoming holiday contest as user-friendly as possible. Holidays have always been a great time to step-up the involvement levels with your following, while introducing more people to your brand in the process.

Simple entry:
No one wants to go through complicated and cumbersome steps to enter your contest. The more steps you require, the less likely they are to see it through. Keep the entry process paired down as much as possible to avoid losing interest. Better yet, ask contestants to enter with something very specific – for example, recording a video that tells of their favorite holiday meal. There’s no need to make the entry complicated, and as long as your entrants have a certain amount of direction and guidance, you’ll get amazing results.

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October 4, 2013

Do Video Testimonials Really Work For Your Business?

Do Video Testimonials Work?

Video has really come into its own as an online powerhouse for businesses. Thanks to increased access to the web with the use of phones and tablets, consumers are spending more time online before making purchasing decisions. Whether you’re selling a product or service, the question of investing time into utilizing video testimonials should also be paired with whether or not they’re effective.

So, do video testimonials really work? Short answer: Yes.

According to Invoto, over 90% of shoppers cited video as an influence in their purchase decision. Let’s explore why.

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October 3, 2013

The Orphan Care Network: An Essential Resource For Adoption and Foster Care

Each month, Bravo is rewarding one new company with a free, one-year subscription of Bravo Video. If you’re a new business and want to increase the success of your online marketing initiatives, you may be a perfect fit for our New Business Program. Learn more and apply.

Randy Doleman is the Executive Director of The Orphan Care Network, which began as a group of families with a strong passion for orphan care. They began supporting one another in their attempts at becoming foster and adoptive parents. This “group” quickly turned into a “community” and became an essential piece in resourcing, encouraging, and educating one another on orphan care.

What motivated you to start your own company?

My wife and I became foster parents about 2 and a half years ago. We went through the certification process and realized how essential it is to have other people by your side in the process. I started The Orphan Care Network to educate, resource, and encourage families who are, or who want to, pursue foster care or adoption.

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October 2, 2013

Bravo 2.0: A Sneak Peek Of The New Design

Over the last year, we’ve received and compiled hundreds of emails from you containing great ideas for improvement. We’ve been listening, and hard at work designing the new Bravo 2.0 interface. That said, we’ll be publishing 1 update per week for the next 60 days, and we plan on launching the new interface across all customer accounts on December 9.

A New, Fresh Design

We’ve jam-packed Bravo 2.0 with features, but you’ll have to wait until next week to learn more about the specifics. For now, we’ll give you a sneak peek into the new, responsive dashboard design:

A Sneak Peek of the New Design

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October 1, 2013

LinkedIn And Your Video Campaign: Getting The Most Out Of Your Professional Network

LinkedIn and Your Video CampaignLast week we discussed what Twitter can do for your video campaign.

This week we’re going to take a look at LinkedIn, specifically what you need to keep in mind while you’re using the platform to promote your video campaign. Platforms like Facebook and Twitter are a little easier to peg when we’re talking about campaign efforts. Many of us are familiar with Facebook on a personal level before we use it for business, which makes it easier to transition into using it for campaigns and other business-related ventures.

With LinkedIn, a lot of us aren’t exposed to the platform until we begin reaching out to the connections we’ve made, or setting up a page for our business. There isn’t as much time spent playing around with the site beforehand, which makes it trickier when figuring out how to use it for video campaigns.

The great thing about LinkedIn is that it provides the kind of tools you’ll need to reach your target audience. From company page updates, to customer groups, here’s what you need to know:

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