May 29, 2014

Why Video Contest Software Became So Popular In 2013

Video Contest SoftwareWas it a fluke that made video contest software become so popular in 2013? Hardly.

Without the demand for software to make campaigns easier and more efficient to launch, the demand for software wouldn’t have spiked the way it did.

Let’s talk a little more about why the demand was there in the first place.


The demand to easily launch campaigns was there for a few reasons.

Attitudes about marketing and reaching audiences have been shifting. More and more campaigns are relying less on the endless stream of money that large corporations can pour into marketing. Campaigns with big budgets and nearly endless resources might look pretty great when they’re all put together.

But what are those campaigns really accomplishing by throwing money at their marketing without actually building a relationship with their audience?

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May 28, 2014

Coca-Cola and Teens Pair Up for User-Generated Video Storytelling

User-Generated VideoCoke’s rolling out user-generated video for its “Ahh Effect” campaign.

It all began last year when Coke unveiled the campaign to highlight the range of experiences around drinking their product. The campaign has featured over 61 websites – – with each site differing based on the number of h’s in the url. Some of the games on the various Ahh sites have have included aiming ice cubes into a glass of soda, or trying to keep a laser pointer away from a herd of cats.

Throughout the campaign, the focus has remained on teens, with advertising on Adult Swim, MTV, and MTV 2. Several months ago, Coke began asking for user-generated video from teens. The aim for the video was to capture the experience of taking a sip of Coke.

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May 27, 2014

Feature Update: Formstack Integration

Today we’re excited to announce a big feature update to Bravo. We’ve integrated with Formstack, our favorite online form builder solution. Now, you can easily capture more robust information from your participants after they record their videos!

Here’s a peek at what’s new:

When building your campaign, you’ll notice a new Formstack option to the right of the FORM FIELDS section:

Connect with Formstack

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May 26, 2014

User-Generated Video To Be Added to Yelp Mobile App

User-Generated VideoYelp has announced that users will be able to make the most of their review by adding user-generated video via the mobile app.

Beginning in June, Elite users will be the first to be able to upload 3-12 second video. Eventually everyone will be able to add video to their review. In the meantime, it’ll be appearing on mobile reviews early next month.

The goal is to provide a better glimpse into what to expect when heading out. Photos and text can provide a quick look at local businesses, but Yelp is looking to provide a view that only video can offer.

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May 23, 2014

Video Contest Promotion Tips For Summer Holidays

Video Contest Promotion

Warm weather and family vacation plans are on the brain, but how’s your summer video contest promotion planning shaping up?

If you’re going to use any of the summer holidays to build a fun, summer campaign, it’s time to start thinking about how you’ll handle promotion!

First up, timing.

It would be great if we could plan an awesome campaign and then let the promotion fall into place without too much effort.

But getting the word out takes more work than that, and a little bit of strategy. A lot of us fear starting our promotion too late, and with good reason. It doesn’t matter how well you put together your campaign, if your promotion isn’t happening until the last minute, then no one is going to hear about it.

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May 22, 2014

Easy Video Testimonial Lighting Tips For Your Next Campaign

Video Testimonial LightingVideo testimonial lighting probably isn’t your number one concern while you’re gearing up for your first campaign. You’ve got enough on your plate, right?

Here are our tips for the best video testimonial lighting – and one less thing for you to think about!

What to consider

What does a video with bad lighting say to you? Think to the last one you saw. If the lighting wasn’t so hot, it probably lead you to believe that it was low quality, too.

Let’s take it a step further.

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May 20, 2014

Starting Out: Your First Video Testimonial Interview

Video Testimonial InterviewThere are a few things you’ll want to keep in mind for your first video testimonial interview. It’s good to set the tone early, to start reinforcing good habits which can make a big difference in the success of your campaign.

Get into the habit of asking

It’s impossible to receive testimonials if you’re not asking for them.

Work on making asking a natural part of your routine with clients. Some people express apprehension about asking, unsure of the kind of feedback they’ll receive, or if their clients will be up for it. The truth is that the majority of clients are going to want to help you out if they’re happy with what you’ve done for them.

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May 19, 2014

Hassle-Free Video Contest Requirements

Video Contest RequirementsCreating clear and upfront video contest requirements will make for a smooth campaign experience.

It’ll also mean that the work you’re doing behind the scenes will be easier. Organization won’t be so stressful when you’re running a campaign where the rules and requirements are known from the start and clearly communicated to entrants.

For anyone who is just starting out with video marketing, it can be a challenge to know what requirements should be put in place. What’ll work best for you and your contest ultimately boils down to knowing what you’re looking to achieve.

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May 16, 2014

Improve Your Video Testimonial Conversion Rate: 3 Simple Tips

Video Testimonial Conversion RateWe have 3 tips that’ll give your video testimonial conversion rate some help.

Figuring out video placement and what works best for your brand takes a little time and willingness to adjust based on results. It isn’t an exact science, which can be a good thing, allowing you to craft a strategy that works best for you.


When we talk about making adjustments to improve your video testimonial conversion rate, the first thing we take a look at is video placement. First and foremost, does your placement make sense?

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May 16, 2014

Sunrise Nutraceuticals: Enabling People to Do More, Feel Better, and Live Enriched Lives

Each month, Bravo is rewarding one new company with a free, one-year subscription of Bravo. If you’re a new business and want to increase the success of your online marketing initiatives, you may be a perfect fit for our Startup Sweepstakes program. Learn more and apply.

Sunrise NutraceuticalsEthan Graham is the Founder of Sunrise Nutraceuticals, a company that strives to enable people to do more, feel better, and live enriched lives.

Their scientifically formulated detox supplement provides customers with the strength and comfort to successfully overcome opiate withdrawal by alleviating the mental and physical discomfort throughout the process.

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May 15, 2014

Taking Your Video Contest Promotion From Good to Great

Video Contest PromotionTaking your video contest promotion from good to great has a lot to do with preparation.

Any campaign that’s going to turn out well requires in-depth knowledge of your audience, including how you’re going to reach out to them, and the best way to go about it.

Figuring out your audience

Knowing your audience requires more than the basics. It’s great if you know gender, age, and so on. But, more importantly, where do they spend their time?

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May 14, 2014

Feature Update: Add Custom CSS To Your Widgets

Today we’re excited to announce a new feature update to Bravo. Now you can add custom CSS to your widgets!

Simply navigate to your campaign’s CAPTURE page and click the ADD CUSTOM CSS button:

Add Custom CSS To Your Bravo Widget

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May 13, 2014

Using Dental Video Testimonials as an Effective Marketing Tool

Dental Video TestimonialsDentist visits aren’t traditionally known for inspiring positive feelings. There’s usually some dread, paired with feet dragging, all before getting to the appointment. Maybe dentist video testimonials can do a little something to change that.

Instead of stirring up anxious feelings, with the help of testimonials to provide reassurance, first time patients can feel a little more at ease about their upcoming visit.

What testimonials can do for your marketing

Video testimonials give consumers a chance to connect.

Instead of relying on corporate marketing efforts, they can speak directly to one another through reviews and testimonials. It allows them to cut through the noise of big budget marketing, which doesn’t generally advocate for the voice of the consumer.

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May 12, 2014

Does Video Testimonial Recorder Placement Really Matter?

Video Testimonial RecorderIs your video testimonial recorder in the best location? If you’re unsure, taking one look at your numbers will tell you all you need to know!

What to look for

If you recorder isn’t easy to find and use, your numbers are going to reflect that.

If you’re looking at the number of testimonials you’re receiving, or lack thereof, recorder placement can have a lot to do with that. Lucky for you, it’s a pretty easy fix!

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May 9, 2014

Video Marketing: Facts Vs Fiction

Video MarketingThere’s a lot of conversation taking place around video marketing.

It’s great to tune in and get insight from campaigns and among peers, but what about some of the persistent myths?

It’s about time to put some of them to rest and really get into what’s so great about video marketing. Let’s talk video marketing fiction versus fact.

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May 8, 2014

The Do’s and Don’ts of Video Testimonial Interview Questions

Video Testimonial Interview QuestionsThe do’s and don’ts of video testimonial interview questions are pretty simple.

Mostly, it comes down to knowing how to work with people who aren’t used to speaking on camera in order to achieve great testimonials that feel natural to viewers. It’s a learning process for you as you’re getting started and the people you’re working with to receive the video.

Here’s how to make it happen!

Don’t: Ask, “Do you like our product/service?”
Do: Ask questions that require more than a yes/no response.

Testimonials work so well because consumers like to hear from one another. Instead of asking questions that receive a clipped, short response, consider asking questions that allow for some explanation.

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May 7, 2014

Why Video Contest Widgets Are So Critical To Your Campaign’s Success

Video Contest WidgetWhat can video contest widgets do to make your campaign a success and easier on you? Turns out, quite a bit. If you’re someone who’s still working on how to be better at organization, a widget can streamline the process for you.

Let’s talk about how.

What they are

First up, what is a contest widget?

A widget allows you to easily launch a video contest on your website, blog, and Facebook page with the help of a simple embed code. All it takes is a quick copy and paste of the code onto your site, and you can start receiving and organizing content. Zero hassle and you’re good to go!

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May 6, 2014

Using Lawyer Video Testimonials as an Effective Marketing Tool

Lawyer Video TestimonialsUsing lawyer video testimonials as an effective marketing tool doesn’t have to be complicated, or put a crunch on your already limited time. All it takes is for you to get into the habit of asking for feedback in the form of testimonials, and most of your work is done.

What they accomplish

It goes without saying that you’re super busy. With marketing, or any other campaign undertaking, one of the top questions is always, But will I have time for it?

The great thing about testimonials, and other video marketing campaigns, is the ease in which you can settle into a routine that won’t cause a time-crunch. If you’re a video testimonial newbie, the most important thing is getting everyone else on board to ask and receive them. Once everyone gets in the habit of asking for them, they can be displayed and shared on your site and through social media.

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May 5, 2014

An Introduction To Social Media Video Marketing

Social Media Video MarketingConsidering social media video marketing for your brand? Video has been generating a lot of buzz recently, and it’s worth considering if you’re looking to amp up your marketing strategy. If you’re not sure about what it is and if it’ll work best for you – read on for an intro on how to get started.

What is it?

Just like it sounds, social media video marketing is a way to connect and engage with consumers by sharing video across social media platforms.

We already know that online appetite for video has been growing with no signs of slowing down. Adding it to your marketing strategy means reaching out in a way that not only makes sense, but actually compliments how people are spending their time online.

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May 2, 2014

3 Video Contest Promotion Mistakes to Avoid

Video Contest Promotion MistakesToday we’re talking about a few common video contest promotion mistakes and how you can avoid them.

Everyone knows that new campaigns are exciting for you and your brand. It feels great to kick things off and see all your hard work in action. Here are a few things to keep in mind before promotion efforts begin.

Not having a handle on your audience

Contests are great at gathering interest and conversation around your brand. The buzz about what you’re doing, including the cool prize(s) you’re giving away, can do a lot for your brand if you’re smart about promoting it.

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May 2, 2014

Bravo Makes “Top 100 Tools For Your Online Business” List on TopAlternatives

Top 100 Tools For Your Online BusinessWe’re excited to announce that Bravo just made the Top 100 Tools For Your Online Business list on!

Founded by Matthew Averkamp, TopAlternatives offers a comprehensive collection of tools, apps, and software that help small business owners build, optimize, and grow their online business. Understanding the importance of automation, integration, and scalability, TopAlternatives aims to help small business owners work smarter not harder.

Over the last year, TopAlternatives has been a HUGE help to us. By sending us qualified website visitors each week, they’ve provided us with greater visibility and have become an integral part of growing our small software company.

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May 1, 2014

Improving Your Video Testimonial Campaign: Our 3 Tips

Video Testimonial CampaignEven your best video testimonial campaign can use a little improvement. Whether you struggle with organization, need some help defining your goals, or knowing when to adjust and when to stay the course – we have some tips for to help you out!

Get organized!

Lack of organization can be the downfall of an otherwise successful campaign.

It’s great to dive into video marketing and see how it can jump start awareness for your brand, but your video testimonial campaign won’t reach its full potential without some organization on your end. This can include everything from keeping an eye on the subject matter of the content you’re receiving so you’ll know where it can be used, to staying on top of how other staff members are doing with asking and acquiring testimonials.

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