June 30, 2014
How to go about content marketing with video
The greatest thing about working with video is its diversity.
When you’re trying to reach your audience, there are only so many text posts you can use to get your point across before it gets repetitive, sometimes spammy. With video, you can play with message, audience, and tone to build awareness and solidify your relationship with consumers.
Invite customers into the conversation with video testimonials
Bring consumers in on the conversation about your brand.
The people using product or service over a period of time are going to have a lot to say. Give them a platform to talk about their loyalty to your brand, what sets you apart from competition and keeps them coming back. Not only will they like that they’re being heard – but other consumers are going to appreciate haring from someone they relate to, which will make them more likely to trust what they’re hearing about your brand.
June 27, 2014
Voice of customer, explained:
What is voice of the customer?
It’s feedback you receive from the people using your product or service, which can help you improve the experience going forward. When you update a feature or other aspect of your product or service based on the feedback you’ve received, or you use a focus group to get feedback on something you’ve done – you’re listening to the voice of your customers.
I’m sure you’ve heard some of the feedback from users of platforms like Facebook and Tumblr when there’s an update. Users often wonder why platforms choose the updates they do, instead of listening to make changes that’ll actually improve the experience of the user.
June 26, 2014
Every set of online video marketing goals is different. It all depends on the brand, audience – and so on.
The common denominator between brands is the need to be noticed and viewed by the audience they’re appealing to. With so much video being uploaded and sorted through each day, it takes more than a catchy idea to call attention to your brand and what you do.
What good videos set out to do
Before we dive in and discuss video optimization, let’s talk about the purpose of the video you’re putting out.
Your end goal is to bring about brand awareness, but how do you get there? Your content needs to be relevant, preferably something share-worthy so it can make the rounds with your target audience. Throwing out video for the sake of having video and hoping that’ll do the trick isn’t much of a strategy.
June 25, 2014
When you have content working in tandem with a successful earned media strategy, you’re ensuring that you’re connecting with the right people at the right time.
How do you go about building an effective earned media strategy? I’m glad you asked! Here’s how you pull it all together.
Before you do anything, you’ll need a clear idea of what your goals are in the short and long term. Whether you’re just starting out or your strategy needs an adjustment, having goals can make it easier to figure out how to get where you want to be.
June 24, 2014
If you’ve been looking for word of mouth marketing tips – your search is over!
Let’s get back to basics and talk about what exactly drives your word of mouth reputation, now and in the long run.
Understand the part you play in your reputation
It’s important to realize as a team how you’re shaping the reputation of your brand. If you’ve heard some negative comments online or in person, what areas do they target? If it was an unfriendly team member, product/service malfunction – all of these things are fixable and speak to bigger problems at hand.
June 20, 2014
Using customer service stories for training is a valuable part of making sure your support is at its best. It’s easy to beat employees over the head about customers always being right, but providing thorough training with real scenarios that have happened or will likely happen will better prepare them for what to expect.
We’ve all been on the receiving end of a fantastic customer service interaction. It’s the one that you tell your friends about that night or mention when you’re on the phone with family. It’s impressive when it happens and it even throws us off a little because we’re used to lackluster, or downright bad customer service.
So, what makes for great customer service? Here are a few of the elements that come together, which you should highlight with your team.
June 19, 2014
Before I get to the video marketing tips, here’s a fitting metaphor for all the work and effort that goes into great video marketing campaigns. All of it – the prep, commitment, success or failure, is a lot like competing in a race.
Before your feet meet the starting line, you’ve already put in a lot of work to make sure you’re in peak condition for race day. You might have some jitters you have to shake off so you can get your head in the right frame of mind to compete and do your best.
The same can be said about great campaigns, which require the same kind of planning and dedication in order to come out in first place.
June 17, 2014
Word of mouth marketing statistics reveal some of what we already know about the relationship between consumers and the brands they love, with a few surprises. One surprise might be just how much consumers are relying on word of mouth feedback before investing in a brand.
52% of customers won’t buy from a brand they don’t trust, with 56%having no problem openly criticizing the companies they don’t trust.
89% of consumers say that testimonials are the most effective. It’s a form of marketing they’re way more likely to trust, especially when they can see and make a connection through video testimonials.
June 16, 2014
With the right video interview platform, the long, expensive hiring process can be a thing of the past. We’ve witnessed the rise of video, including the growing appetite for everything from music videos to viral ads. We’re spending more and more of our time checking out video for a variety of reasons.
It only makes sense that video would make its way into the hiring process, to make our lives easier, and also keep our budgets from imploding. Video can do all that and more, as it re-shapes what it means to interact with candidates and move toward a process that actually makes sense all around.
June 12, 2014
The benefits of word of mouth marketing
Putting the focus on what consumers have to say about your brand can mean relying less on advertising that your fans aren’t as easy to trust. We’re all used to being bombarded by images, text, and ads asking for our trust without giving us much reason to.
Word of mouth marketing can seem a little scary because it means handing over a certain amount of control over to the people who are interacting with your brand. They’re the ones who are going to be driving that conversation, getting the word out about how they feel about what you do and why.
If you feel super nervous about giving them that control, it could be an indicator that you have some internal work to do to make sure your brand is operating at its best.
June 11, 2014
How to make a product review video that’s effective
What makes a well-rounded review, anyway? In the simplest terms, the best product review videos tell the truth. There’s a little more to it than that, but that’s the best place to start.
A common problem occurs when reviewers are hesitant about telling it like it is. They make the product sound too good, mentioning only the best features, which doesn’t accurately reflect the user experience. That, or they trash the product because highlighting negativity is going to draw more clicks.
A product review video needs balance, and honesty. It’s important to talk about both negatives and positives, otherwise you’re not really doing viewers any favors.
June 10, 2014
What video marketing statistics have to say
The reason? When you get right down to it, it’s all about the in-depth view it provides of what you do, as well as the connection that video’s capable of making between consumers.
When I’m interested in making a decision that requires an investment of trust, time, and money – I want as much information as possible so I know I’m making the right choice.
June 9, 2014
A voice of customer questionnaire shows you’re listening
It doesn’t matter which brand or product we’re talking about, we know it’s safe to say that customers have an opinion about it. Somewhere, someone’s had a run-in that’s formed their opinion. Good or bad, you’ll hear them in casual conversation or read about it on social media.
Customers aren’t shy. We’ve all heard, or we’ve been the one doing the raving over the latest feature or update from our favorite brand. Or we’ve warned friends not to waste their time or money on a product we’ve used that didn’t work, or came with an unfortunate customer service story.
June 6, 2014
Measuring earned media, known as online word of mouth thanks to its means of travel in cyberspace, has no shortage of tools you can use.
It can be an excellent way to evaluate your online presence and how it’s translating into results for your business. On the other hand, sometimes problems arise when too much emphasis is placed on the wrong data, which can skew your strategy, and prove frustrating.
Digital strategy and the 3 types of media
Today, most successful digital strategies are a hybrid of what’ll work best for each business in pursuit of making that transition from stranger to customer, and finally fan, through outreach. Instead of sticking to one type of media, which won’t work very well without others to compliment it, a combination of the three types is used.
June 5, 2014
What’s at the heart of a customer success story?
Creating a customer success story template is an important marketing tool for any business. Customer success stories detail the experience of one customer. They can touch on the challenges that your product/service can solve, while addressing any concerns that might come up, including budget and time.
Done correctly, it’ll provide a glimpse at what customers can come to expect when they make the decision to work with you. Which is why it’s important to work closely with your customer on this. Using their story effectively means getting the details right which will further promote credibility. If you take shortcuts, meaning the story isn’t true, it isn’t going to sound true, which won’t do you any favors with prospective customers.
June 5, 2014
Formstack recently released the The Form Conversion Report, which thoroughly reviewed form submission data across their platform. As an added bonus, we were able use this data to gather some valuable insights into increasing video contest conversion rates.
Which component is key for engaging your audience and boosting conversions?
According to Formstack’s report, email marketing is still a top channel for reaching and engaging your audience.
In fact, 61% of Formstack customers say that email was responsible for driving the most traffic to their forms, which shows that email has more power than we might give it credit for.
June 4, 2014
Today we’re excited to announce a big feature update to Bravo. We’ve integrated with Wistia, our favorite business video hosting platform. Now, you can easily push your Bravo videos directly to your Wistia account! And psst…there’s a special offer from the folks at Wistia at the bottom, so don’t forget to read the whole post 🙂
Here’s a peek at what’s new:
When reviewing a video, you’ll notice a new INTEGRATIONS section towards the bottom of the page:
June 2, 2014
There a variety of factors that go into decision making about your online video marketing strategy. We have the online video marketing statistics to help move your decision making process along.
There are a few lingering misconceptions about video and how it can benefit your marketing strategy. But you only have to take a look at the numbers to see where the pay-off’s at.
The online marketing stats you’ll want to see
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Without video, questions about quality and satisfaction linger.
- Globally, online video traffic will account for 55% of all consumer Internet traffic in 2016. We’ve watched video exceed our expectations in terms of growth. Appetite for video doesn’t seem to be going anywhere, with the popularity of Netflix, Vine, product videos, and so on.
- 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. Video campaigns that operate through social media can bring in pretty great results when you know your audience and know how to appeal to them.
- Online video production will account for more than one-third of all online advertising spending within the next 5 years. Marketers are seeing video as a sure investment. Low cost and high pay-off by forging connections with viewers and reaching them through a hot medium.