September 19, 2014

The Perks of User-Generated Video Testimonial Campaigns

User-Generated Video Testimonial CampaignsWhy so much buzz about user-generated video testimonial campaigns? There are a variety of reasons, all having to do with what kind of response the addition of video can draw from consumers.

Here are the perks of user-generated video testimonial campaigns:

Video does what text cannot

We’ve all relied on text reviews at one point or another. It’s a great way to check in and see what everyone else is saying before we go out to eat, or invest our time and money on a product or service. So, why does video amp up what text is already doing?

It’s pretty simple, and has a lot to do with video putting a face to a name. With text, we usually get a review with a name underneath, telling us who the review is from. In the case of video, we don’t have to rely on a name, which is not as trusted when brands have been caught planting reviews with bogus names. Instead, we’re able to see exactly who’s speaking, which not only establishes trust, but allows us to find something relatable about the person speaking.

Consumers want to see other consumers doing the talking. They get hit with enough sales pitches, that sometimes it’s necessary to hear directly from another consumer, who can provide them with a frank and trusted view.

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September 18, 2014

Asking Video Testimonial Questions the Right Way

Video Testimonial QuestionsThe first rule of asking video testimonial questions is to put your interviewee at ease. If they’re not used to being filmed, which is the case for a lot of us, it can be a little nerve-wracking to sit down and answer questions.

Rather than making them feel put on the spot, there are a number of things you can do to make the experience an easy, comfortable one.

Assess your space

When you’re preparing to conduct a video testimonial interview, you should take a look at your work space and see what could use improving. Making changes to lighting and seating make sense, but how about changes that’ll make your guest feel at ease?

If your space is cluttered, or could use a good tidying, now’s the time to take care of it. No one wants to walk into a space and have their attention diverted by dust or clutter. Put in the effort to clean up and make it inviting, so both of you can focus on the interview questions.

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September 17, 2014

Fall Video Contest Promotion Tips

Video Contest Promotion TipsIn need of some video contest promotion tips for your fall campaigns? You’re in the right place!

Now that we’ve made the transition from summer to fall, it’s time to get down to business and finalize all the last-minute details for your upcoming campaigns. Have you considered the best time to begin promoting, or how video submission will work? We’ve got you covered!

Capitalize on seasonal themes

If you’re looking for ways to increase your number of entrants, and capture the interest of others following along with the campaign, your best bet is to capitalize on seasonal themes. All around us, brands are prepping for the change in seasons. Displays in the grocery store change, big name brands start rolling out new products and deals to get in the spirit.

Here are a few examples of campaigns that’ll draw interest based on seasonal ties:

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September 16, 2014

What We Get Wrong About Video Marketing

Video MarketingThere’s plenty of buzz about what it means to add video to an existing marketing strategy. More and more, we’re seeing video take off on our Facebook feeds, shared and liked, so it makes the rounds onto other sites. Which means brands that might have had some reservations about turning to video, are beginning to change their minds, in order to catch up.

There’s a lot about video that works in our favor. But what about some of the lingering misconceptions we have about how this whole video marketing thing works? It’s time to put some of those to rest, so your strategy can be as effective as possible!

Cost as a barrier

In the past, the cost of running a video marketing campaign was a huge barrier for a lot of smaller businesses. Today, there are more options than ever, which allow brands to get their message out without tanking their budget.

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September 15, 2014

Using Brand Storytelling to Tell Consumers Who You Are

Brand StorytellingBrand storytelling gives you the opportunity to connect with consumers through a medium that’s been used forever, but has evolved with technology. Storytelling has always been used to convey ideas and values, and to pass them on from one group to another.

It’s only natural to incorporate storytelling in order to convey messages about what drives your brand, what’s important to you, and how you wish to be perceived.

Why are stories so powerful?

Stories give us the ability to use characters, settings, and conflict to convey something to our audience. The message is different for each brand, but it’s usually something that’ll give more insight into what your brand values, and why you do what you do.

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September 11, 2014

Video Interview Solutions Give the Hiring Process a Needed Change

Video Interview SolutionsIf you’re looking for video interview solutions, you’ll need to consider what your needs are, and how it’ll make the hiring process easier on you. Rather than shelling out too much money and taking up valuable time, video can introduce you to potential candidates from the comfort of your office.

Video gives you options

Conducting live interviews: Live interviews allow you to chat just as you would in a face-to-face interview. This can give you a feel for the person you’re speaking to and whether they have what it takes to join the team. The biggest difference is saving money by eliminating the cost of travel and lodging. You’re still able to get to know the candidate and speak to one another live, and you can also record the interview so it can be shared with the rest of your team at a later time.

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September 10, 2014

What Makes an Earned Media Plan Effective?

Earned Media PlanAn earned media plan is meant to do wonders for the strategy you’re implementing. Rather than scrambling, or kicking yourself later for not covering your bases, you’ll have a good idea of what you’re going to accomplish and how to get there.

How your plan comes together

At the end of the day, earned media is all about knowing how to keep people talking.

If you have an event coming up, or you’re rolling out a new campaign, make sure word’s getting out through a range of channels. You can have people buzzing if you attract local news, on and offline, to what you’re doing, and also through social media, radio and in print.

The way to get their attention? Make sure what you’re offering is fresh, giving them incentive to cover it because it’s of interest to their audience. This involves some creative pitching, so if that isn’t your forte, I’d recommend bringing in someone else to draft ideas.

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September 8, 2014

Learning From the Best Word of Mouth Campaigns

Best Word Of Mouth CampaignsWhat can we learn from the best word of mouth campaigns? Quite a bit if we’re paying attention!

More than anything, successful campaigns can show us what we’re doing wrong, and how we can improve our efforts to harness naturally occurring conversation and turn it into a marketing asset.

The best campaigns show us where our focus should be

For a lot of brands, social media is viewed strictly as a numbers game. Increasing likes and shares goes over well with bosses, sometimes without the engagement to back them up. The best word of mouth campaigns require engagement to get consumers talking. Instead of halfheartedly updating Facebook once every few months, your brand needs to keep up a reliable presence where you interact with consumers by replying to comments and questions, starting discussions, and letting them know they’re being heard.

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September 5, 2014

How to Execute Your Earned Media Campaign

Earned Media CampaignAn earned media campaign has the potential to allow you to connect with consumers in a way that also inspires trust. We’re all familiar with paid media, which can be highly effective, but sometimes lack the sincerity that consumers respond to.

If you’re trying to improve your earned media game plan, here’s how to go about it.

Do your research

Before you can kick off your campaign, quite a bit of research needs to happen. In order to get the results you’re looking for, you need to have a thorough understanding of your audience. Where do they hang out online? What will they respond to?

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September 4, 2014

Decoding What the Voice of the Customer Is Telling You

Voice Of The CustomerVoice of the customer questions are set up so you can get an overall feeling about how your brand is perceived, and whether consumers feel a connection, or use your service merely out of necessity. The key to unlocking what they have to say is understanding how it correlates to changes you can make, in order to better serve their needs.

What you ask: If consumers feel a sense of loyalty toward your brand

If you find that consumers aren’t giving high marks for loyalty to your brand, there could be a variety of reasons for that. It means taking a look at your brand and understanding whether it’s a case of you not sending a clear message about who you are as an organization, or the message your sending doesn’t line up with what your customers are experiencing when they work with you.

It’s up to your team to follow up and dedicate some time to figuring out where the disconnect is and how it can be fixed. Otherwise, you’re going to continue to lose support, and make the problem worse in the process.

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September 2, 2014

What We Get Wrong About Brand Storytelling

Brand StorytellingBrand storytelling is all about engaging consumers with stories that reflect on your identity and values. So, what happens when these stories don’t quite hit the mark? It can mean turning away consumers who are confused by the lack of clarity.

Here’s what’s usually to blame.

Picking the wrong character 

Every story needs a lead character. The person who’s going to carry the action and, in this case, make viewers care about what you’re telling them. Your main character should draw some kind of emotion from consumers, whether it’s a reflection of who they are, or someone who seems trustworthy and likable, it makes all the difference in the world.

In order to make sure you’ve got the right character to convey what you’re trying to get across, always ask yourself how this character will come across to consumers, and if you’d find them effective if you were the viewer.

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September 1, 2014

Secrets That Drive Successful Video Marketing Campaigns

Video Marketing CampaignsIn the past, video marketing campaigns weren’t within reach for a lot of brands due, in large part, to cost. Today, it’s becoming easier, and way more budget friendly to shoot video that can return incredible results.

The key is understanding what goes into creating video that’ll perform well.

Figuring out your story

Before you begin thinking about what’ll entertain your viewers and keep them watching, you need to know what exactly you’re trying to communicate. It’s important to keep viewers watching, but your video ultimately needs to have a message about your brand or product. The story is your means of communicating this message, and is pointless without a carefully selected overall theme, or statement you’re making.

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