October 31, 2014
The big question: Are video testimonials effective? With 64% of online buyers more likely to purchase a product after viewing a video,
I think the answer is a safe yes. That’s also a little too much power to ignore, so let’s explore why they’re so effective.
Consumers see themselves in the speaker
Testimonials allow viewers to hear from fellow consumers. They see themselves, and their problems, reflected, which gets them in the frame of mind to consider how the brand can provide a solution. This form of connection between consumers does what other forms of advertising cannot; viewers are allowed to see things from the perspective of a fellow consumer.
October 27, 2014
The best questions for video testimonials aren’t always the most obvious. They aren’t necessarily the ones that draw out the lengthiest answer, or require the most thought. Sometimes the best questions are the ones that we don’t initially think to ask.
Here are a few – and why they’re so great!
How long have you worked with us?
This question should yield a pretty straightforward response, which will vary by client. The great thing about it is that it allows brands to show off video testimonials from newer clients – likely to be energized about the product or service they’ve invested in.
At the same time, videos from loyal clients who have stuck with the same brand for a number of years are going to highlight the value in prospective clients doing the same.
October 23, 2014
Wondering how to make a video testimonial? You’re in luck. Here’s a checklist to consider so you can guide clients on filming their first testimonial.
The location for each testimonial can actually play a crucial factor in how the speaker’s perceived. For example, how might a cluttered, poorly lit room be received? Not so great, right? The speaker might come off as incompetent, or innately untrustworthy if their face is in the shadows.
Testimonials should be filmed in a quiet, tidy space. It can be anywhere from an office to the kitchen table. What matters is that it’s a spot where they won’t be interrupted. Great natural light is a bonus, but if the space is lacking, it’s pretty easy to grab a lamp or flip on the overhead light and play around with what’s going to show up best.
October 22, 2014
There are some video testimonial tips you’re going to want to keep in mind when you add video to your marketing strategy. Whether we like to admit it or not, we all go into projects we take on with preconceived ideas about how things work and what’ll work best.
It’s no different with adding video testimonials to your gameplan. To spare you some of the headache a lot of us go through, here are some tips about your expectations versus what reality’s going to look like.
Ask the same questions to get great results.
Learn how to ask questions that’ll yield the results you’re looking for, but don’t stick to the same questions for every interview.
The point of video testimonials is that they’ll each cover new ground. One might touch upon how and why customer service is being done right, while another will brag up a cool feature that other consumers will want to hear about.
October 16, 2014
When you get right down to it, there are plenty of video testimonial benefits for you and your brand. What’s not to love about allowing clients to brag up what you do? But there’s one benefit that isn’t discussed as much, which you should definitely take into account when you decide to incorporate video into your marketing toolbox.
Showing off your product in new ways
We all know that testimonials are great for your brand because it takes the usual salesy feel out of the conversation. Consumers respond to traditional advertising efforts, but feel much more at ease and less likely to tune out when you cut through the sales talk. Instead, with video testimonials, consumers are the ones interacting; by watching videos, commenting, and getting to know your product through the eyes of someone who they instinctively trust.
October 14, 2014
Need some tips about how to ask for a video testimonial? We’ve got you covered. Once you have a good idea about who you’ll be asking, you have a variety of ways to get the job done.
Using email to get in touch
Shooting an email to a newer client is a great way to broach the subject. Emails aren’t intrusive, and give the person you’re asking plenty of time to think it over. There’s none of the rush or pressure to answer that can happen when the asking happens in person. It also gives them time to consider what they’re going to say, and to re-read the information you provide, if they need a refresher.
Asking in person/over the phone
Hands down, the best time to ask for a testimonial is after a successful encounter with a client. There’s a very good chance you’re going to get a yes if everyone is walking away happy.
October 10, 2014
The golden rule
How long should a video testimonial be? The golden rule about the length of video is to err on the side of caution and keep it short. Most people will tell you that 30 seconds or less is ideal, otherwise you risk pushing the attention span of your viewers.
30 seconds gives your client enough time to identify themselves and really hit on the one topic they’re going to discuss. If they go on beyond that time-frame, not only are you potentially losing the focus of your viewers, but the testimonial might begin to drag on, or end up with a rambling quality.
Sticking with a short time limit can be best all around because it cuts down on any discomfort that your clients may feel when faced with recording what they have to say.
Breaking the golden rule
As always, rules are made to be broken. In general, it’s good to stick with shorter testimonials, for all the reasons listed above. But are there exceptions? Absolutely.
October 8, 2014
For anyone new to video testimonial page design, it can be overwhelming to bring together something that looks pleasing and also functions in a way that’s beneficial for viewers. There are a few common pitfalls that crop up at one point or another, and how you can address them.
Question: How can I make my videos stand out?
Answer: There are quite a few ways you can keep the focus on videos you’re displaying!
The number one way to draw viewers to videos is to be deliberate in your design. What does that mean? Basically, you’re going to need to keep your design clean. I know you’ve probably got a lot of great things to say, but this is about letting video do the talking for you. You’ll want the page to include colors and logos that provide brand continuity, but don’t go overboard with adding too much flash, so it detracts from where the focus should be.
October 3, 2014
Asking the right questions for video testimonials can play a crucial part in garnering the responses you’re looking for viewers to hear. While there’s no such thing as a bad question, sometimes there is a better way to phrase it.
The ideal questions are ones that’ll require more than a yes or no response. Video testimonials give clients a chance to talk up your brand – so let them! It doesn’t look so great when you try to do the bragging, so utilize the opportunity to have other consumers hear how great you are, by asking the kind of questions that will allow clients to explain, in detail, why they love you and what you do.
October 2, 2014
We spend a lot of time getting hit over the head with video testimonial statistics, and other proof that video’s capable of doing more and more with each passing year. The reason it’s still such a prominent topic of conversation is because not everyone’s on board yet.
I get it. Altering your strategy, or convincing your boss that it’s another step toward reaching consumers in an organic, efficient way, isn’t always easy. There’s nothing wrong with turning to what you know works for your brand. What is easy, is getting stuck in routine for the sake of sticking with routine.
Looking at video and how you can connect in new and exciting ways with consumers, can mean breaking out of that comfort zone with the immediate question being – is it worth the discomfort?
Based on the stats we’re seeing, video isn’t ready to start slowing down, and the trends we’re seeing deserve consideration as you craft your strategy. Here’s what the stats have to say: