November 28, 2014
Having a little trouble reaching your boss about using video testimonials for business? There can be a lot of reasons for their resistance. Sometimes it’s discomfort with change, or simply not knowing enough about what makes video testimonials so powerful.
Either way, if it’s your job to do the convincing, here’s what they need to know.
Video does what text can’t
Text testimonials an only do so much. They don’t jump off the page, or offer a glimpse at a real consumer who has taken the time to talk about what your business gets right.
November 26, 2014
It goes without saying that you have a lot going on. Why not take down some tips about how how to make a customer testimonial video the easy way?
Keep the process simple and pain-free for you and your customers, and not only will it yield great results, but it’ll make customers more likely to work with you again, should you ask.
Knowing when to ask
One of the best tips for leveraging customer testimonial videos is to be proactive. It’s great to get in the habit of asking for them, but you should also make it easy for customers to come to you.
If you don’t have a space on your website for customers to come to you with feedback, what are you waiting for? You’re missing out on the chance for them to come to you, for them to let you know the ins and outs of their experience. That point of contact can be a great time to follow up, asking if they’d like to record a video that’ll let other people know what you’re able to do for them.
November 21, 2014
There are a few myths floating around about video testimonial scripts. The majority of the myths have have more to do with how we choose to approach our use of scripts than anything. Done right, your script won’t sound salesy, and it should never be used to tell the person making it exactly what to say. It also doesn’t have to mean the person in front of the camera will spend their testimonial making eye contact with the script instead of viewers.
It really boils down to the approach you take with scripts, and what you avoid. Here are some of the myths – and how you can use a script more effectively.
November 19, 2014
Even if you’re aware of your needs and how they’ll change as you grow, checking in to determine if you’re getting the most out of your video testimonial app is always a smart choice.
There are some features that you might know that you need, right from the jump. Others, you’ll come to appreciate with more experience working with a video testimonial app and testimonials in general.
Here’s the rundown of what your video testimonial app should be doing for you.
November 14, 2014
There are no set rules about what to say in a video testimonial. Which, if you’re just starting out, is both good and bad news. On one hand, if there were, it would get boring pretty fast, right? On the other, that means you need to have an understanding of what viewers need to hear.
Here are a few examples of the best things to say, along with the different ways to get them.
Sometimes you need to let a natural do their thing to get the best results
There’s always a debate about using scripts for testimonials; when to use them, if they should even be used at all compared with an outline, which gives a general overview without sounding forced. Sometimes, though, you need to let the speaker go without direction.
November 12, 2014
Is your video testimonial conversion rate not looking so hot these days? We know that video has a lot of marketing power. According to ReelSEO, consumers who don’t watch the video are still “converting at a significantly higher rate” than shoppers viewing a page without video.
Why the success? In the case of video testimonials, it stems from you allowing consumers to connect with each other. To hear more than the usual salesy stuff from people who they can see themselves in when they’re figuring out what makes your brand worth investing in.
So, what happens if your video testimonial conversion rate isn’t doing so well? Does it mean that testimonials just aren’t for your brand? Before you jump to conclusions, there are a few factors you should look at. More often than not, it’s only a matter of making some minor adjustments to get you back on track.
November 6, 2014
Where does the temptation to pay for video testimonials come from?
By now I think we’re all familiar with sites that promise testimonials for a low price. They try to hook you on the ease of the process, which involves a total stranger giving your business a glowing review, so you can place it on your site.
So, what’s the appeal? I guess it’s easy enough to hand over the cash for instant results. But what’s the downside? First, let’s take a look at what makes traditional video testimonials, the ones that actually come from loyal clients, such a powerful part of your marketing strategy.
November 5, 2014
Asking for video testimonials doesn’t have to be a nerve-wracking experience; filled with wondering how you should go about it, when, and whether or not your client will say yes. It’s something that’ll get easier over time and even become second-nature.
Here’s what you need to know when you’re getting into the swing of things!
1 The majority of your clients will be more than willing to talk up your brand
A decent amount of the trepidation that comes with asking for video testimonials has to do with the fear of being shut down. What if one person says no? What if they all say no? The truth of the matter is that you’re way more likely to get a yes than a no.