December 26, 2014
What makes a great story? What about it caught and held your interest?
We have a few video testimonial tips for effective storytelling. In the same way we use stories to pass on what’s important, funny, or educational – your brand can be framing testimonials as another means to get your story out into the world.
An engaged storyteller
Testimonials aren’t meant to be too long, and it’s for a good reason. Viewers should be able to get a sense of what your brand does well from a quick, engaging story or anecdote. Unless you want them tuning out or clicking away, the storyteller should be passionate about what they have to share.
An audience is going to be able to tell if the person isn’t too enthused, or, worse yet, being paid to give a scripted testimonial. They don’t have to be a professional, like an actor, to get their point across. They simply need to be engaged with the topic, and it’ll show through.
December 19, 2014
New year, new you – right? The same can be said for your brand. As we get in gear for 2015, here are some video testimonial best practices to make sure start out on the right foot!
Get into the habit of asking
If 2014 wasn’t the year of the testimonial for your brand, there’s at least one easy fix – if you haven’t already, get in the habit of asking.
The fear of being turned down is common, but the truth is that most clients are more than happy to help your brand out by recording a testimonial. People who are choosing to invest their time and money and stick with your product or service because they’re happy with what you do are going to have no problem telling other people why they love what you do.
December 18, 2014
What makes a good video testimonial? When brought together, certain elements have the power to make a statement that’ll stick with consumers. So, how does the magic happen?
Here’s what you’re going to need.
Concise video has the most impact
Each testimonial has a point to make. Whether the focus is on your brands great customer service, or an awesome feature that deserves a recommendation – each video should focus on one point, and only that point.
December 12, 2014
When we talk about video testimonial benefits – some are more obvious than others. Obviously video is great at doing what text, alone, can’t. And with the ease of sharing and getting the word out about your brand from the people who love it the most, it’s no wonder that testimonials have taken off.
But what about some of the less discussed benefits?
One of those benefits is the way testimonials solidify existing and new relationships with clients.
In order to receive video, you have to be engaged and actively reach out to your clients. In the process, you’ll be getting to know more about them.
December 10, 2014
What’s the secret behind video testimonial effectiveness? We know there’s a lot of power in allowing consumers to hear from their peers about brands, rather than trying to do all the talking, ourselves.
As effective as they are, there are some small ways you can give the testimonials you have a boost to make sure they’re having the biggest impact.
Keeping it organic
The best video testimonials are the ones that don’t sound salesy. There’s no marketing jargon, or bland descriptors like, best deal ever. Brands find themselves getting into trouble when they deviate from guiding their clients, about things like how a testimonial should be formatted, to time limits, and start actively coaching them or strongly influencing them on what they should say.
December 5, 2014
There are plenty of tips for video testimonials; specifically how to ask and receive great video for your site. Some of the more common ways include asking on your blog, and sharing the link to your site where they can record using a video testimonial app.
But what about in person testimonials? How can you be sure you’re ready at a moments notice when someone has something great to say? Here are my tips so you’re never unprepared!
Through social media
If your brand is active on social media, you’re probably being presented with reviews and comments that would make great testimonials. The key to turning a glowing review into a testimonial is all in the asking. In order to make it happen, your brand should be on top of social media. Instead of asking after a review has been sitting for months, you’ll want to get in contact with the person who left it sooner rather than later.
December 3, 2014
There’s plenty to be said about how to create a video testimonial – but how about creating testimonials that aren’t a drain on time? Here are some tips on how to do it the easy, and right, way.
Choosing the right setting
Knowing ahead of time, the type of environment a video testimonial should be recorded in is key. If you’re at an event or engagement with peers and are able to grab a testimonial on-the-fly, it’s okay if it comes out looking a little rushed because you’re mostly going for a quick clip in that type of situation.