December 30, 2015
With the rise of Youtube and integrated video hosting on social media sites like Facebook we have entered the golden age of video marketing, that much is clear.
What is seemingly up in the air, however, is how to best take advantage of the proliferation of video content and distribution platforms.
One way, we believe, is with a proven video testimonial app.
It seems as though the current marketing terrain would be perfect for a push towards a robust usage of video testimonials by customers, but so far we’ve seen few developments in this area beyond high-cost campaigns that rarely make back their cost. After all, a professional customer testimonial costs money to light and shoot, equipment and space must be rented, and participants must often be compensated for the large time investment that they’ll make.
December 28, 2015
If you want your business to remain competitive, it’s becoming more and more important to prioritize creativity when it comes to spreading the word about your company, and engaging with clients.
But there are seemingly endless methods and social media platforms for marketers to consider. Where do you even start? For one, video marketing is a proven way to drive interest and sales in your business.
December 17, 2015
When you ask customers for a video testimonial, you want to receive an authentic testimonial that increases sales conversions.
Easier said than done, right?
So how exactly do you make sure that your customers provide you with videos that are not only authentic and natural, but also lead to increased sales?
December 14, 2015
We’ve said it before and we’ll say it again: Customer testimonials, if done right, are an incredibly powerful marketing tool because they build immediate trust and credibility in your company and your product. In fact, according to Kissmetrics, over 70% of Americans will look at a product review or testimonial before buying.
You have a vested interest in customers liking your product. You are biased. Other customers don’t share your bias, though, which lends power to testimonials.
Testimonials are free; positive testimonials can help you convert leads; and negative ones can give you valuable feedback. If you’re not using customer testimonials on your website, you should add them ASAP — it’s a quick, simple and free way to strengthen your branding and marketing. And while the quality of your testimonials is crucial, so is the page design where these are housed on your website.
December 10, 2015
Although Facebook’s first 360-degree video ad, published earlier this month, is not quite virtual reality (VR), it’s a very small step away from it.
This video type, “surround”-view video, is very essential to VR since it simulates a person’s perception according to the direction that person would turn. But it doesn’t consider all five senses like full VR.
Once full VR video advertising goes mainstream over social media, it will be one of the greatest video marketing trends of the century. And when Facebook’s 360-degree video feature ascends to the next level of VR innovation, we predict that it’ll become a significant source for customer video testimonials.
December 7, 2015
Testimonials are a powerful tool in the marketer toolbox. They allow you to put the previous experiences your customers have had front and center for prospective customers who might be sitting on the fence. And although text-based testimonials are useful, they fail to establish the personal connection that video testimonials are able to create with your intended audience.
A video testimonial, however, from an actual customer is incredibly valuable. It allows you to not only show firsthand that your customers have benefited from your product or services, but it also increases brand recognition and credibility.
But creating effective video testimonials can be difficult, since you want the testimonial to appear “real” and not rehearsed. So what exactly do the best customer testimonial videos have in common?
There are several traits that all effective testimonial videos share.
December 3, 2015
Digital video has taken the web by storm in recent years. And it’s no wonder why, as this content provides a personalized and interesting way to deliver information to an audience while building a personal rapport with them.
Although nothing can replace the good old fashioned face-to-face conversation, digital video is often the next best option for businesses that are growing. In the very near future, you can expect the usage of digital video to continue growing, as it has for several years.
Here are some video marketing trends that your company should watch for and incorporate into your own digital marketing efforts in 2016.