January 28, 2016
Marketing is the primary way companies are able to make a profit. And since society progresses as technology progresses, if companies can’t keep up with evolving marketing methods, they’re more likely to lose out on potential business.
One of the most popular ways technology has progressed is with videos such as video blogs, or videos containing customer testimonials. In the past, it was common to see text-based customer testimonials featured on their websites. Due to the progression of technology, video testimonials are becoming a more popular and engaging alternative.
There are so many products on the market that are just placebos, so people tend to be skeptical before purchasing a product or service. One of the many things people consider before taking the plunge are reviews and feedback from actual customers. Some good customer testimonial examples should include the following:
January 25, 2016
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Claudia Mayer is a leading business coach and the founder of Coaching by Claudia, a business and career coaching website for Designers and Creatives.
With over eight years of experience in the international creative industry in five European and Asian countries, Claudia is well attuned with the corporate and entrepreneurial worlds and how to help those looking to grow professionally.
Recognizing that not all designers and creative professionals have a commercial sense for growing their entrepreneurial courage, Coaching by Claudia was born.
What motivated you to start your own company?
I started Coaching by Claudia in July 2015 to launch my mission: bringing more fun and focus into the business side of Designers and Creatives. They’re talented, work passionately and create unique value for their clients, but not all of them have a commercial sense.
What’s so special about your business?
I help Designers and Creatives succeed in business and their careers by growing their entrepreneurial courage. My unique approach blends coaching for personal development and consulting for business development. I work virtually with clients around the world.
January 21, 2016
Looking to harness the power of video marketing in the connected age of the internet? It’s probably time to begin attending video marketing conferences and share in the kind of knowledge exchange that keeps video marketing best practices on the cutting edge.
However, with so many different marketing conferences already planned for 2016, how will you know which to attend?
Don’t worry, we’ve got you covered:
January 18, 2016
Video marketing is growing exponentially in the business world, as many companies now see the value of using visuals and storytelling to engage and convert prospects into buyers.
As an interactive medium, videos combine audio, music, text, and graphics to create a more rewarding experience for the viewer. Videos are also an excellent way to build and nurture relationships and increase traffic to the company website.
By using a variety of video marketing ideas, you can provide useful and relevant information for promoting your company.
January 14, 2016
Did you know that 58% of Americans perform online research before buying a product online?
One of the most important aspects of that research is learning about the experiences of previous customers that have purchased the product they’re considering. And even though some customers will never see a testimonial in the same light as an unsolicited review on a third-party website, having testimonials available and visible can be valuable for their own research and help them to make the purchasing decision.
January 11, 2016
We don’t mean to sound like a broken record, but big changes are coming for video marketing in 2016.
As mentioned, 2015 has seen a significant rise in online video views, including video ads. 2016 will see an even bigger increase in the number of videos viewed – many of which will be customer video testimonials.
Below are four more video marketing trends that will contribute to this increase.
January 7, 2016
Marketing is becoming more and more challenging as more companies continue to try new messages to reach consumers.
Yet, there’s one way to help break through the noise and stand out amongst the competition – and that’s by leveraging customer video testimonials.
But before you embark on this new journey, it’s important to take a step back and learn what exactly makes a GOOD video testimonial.
Luckily we have a few video testimonial examples that can help guide your marketing efforts toward improving your brand, selling your product or service, and taking your company to the next level.
January 4, 2016
If you’re a real estate agent and don’t use video marketing, you’re probably missing out on one of the best marketing tools.
Let’s be clear, though – we’re not talking about a polished, high-end and expensive production. Rather this is about a simple, good quality self-made digital video you can post on your website.
A digital video can do several things for you: