March 31, 2016

The Power of the Consumer: 2 Benefits of Using Customer Testimonials

The Power of the Consumer: 2 Benefits of Using Customer TestimonialsWe all know that when consumers consider a new company or product, they turn overwhelmingly to customer testimonials.

Not only are current customers more trustworthy in the eyes of the consumer than the corporate marketing team, but they have the best true stories about your products.

So what exactly are the benefits of customer testimonials, and why should you use these testimonials to tell your company’s story?
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March 24, 2016

3 More Powerful Ideas For Engaging Video Testimonial Contests

3 More Powerful Ideas For Engaging Video Testimonial ContestsNot too long ago, we offered up some pretty great ideas for how to create the most effective contests for video testimonials.  While your competitors may be spending money in bringing real customers or hired actors to a studio, your customers will be practically tripping over themselves to give you free, honest, powerful testimonials!

The possibilities for this marketing strategy really are endless, and so we’d like to offer a few more helpful tips for creating stellar video testimonial contests.
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March 17, 2016

The All-Too-Common Video Marketing Mistakes You Should Avoid

The All-Too-Common Video Marketing Mistakes You Should AvoidIf you’re a newcomer in the video marketing industry, it’s often easy to make common mistakes that a more experienced individual wouldn’t.

However, that’s not to say there’s anything necessarily wrong with slipping up. After all, not only is it common among most inexperienced individuals, but it’s all about learning from your mistakes and improving upon them. So why not use your slip-ups as a learning experience?

With that said, there are two common video marketing mistakes that newcomers should be aware of and avoid making.
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March 14, 2016

5 Benefits of Video Testimonials That You May Not Know

5 Benefits of Video Testimonials That You May Not KnowAccording to Business 2 Community (B2C), communicating your customers’ successes can be the strongest marketing approach out there. Nothing sells your product, service, or organization better than than promoting the positive experiences of your existing customers or clients. Video testimonials are a prospect’s mental guarantee that they are about to make a good buying decision by investing in your offering.

Think about it. How many times have you been hesitant to make a decision concerning a matter of importance, only to be influenced by the favorable experience of another?

Buying a car, choosing a real estate agency, purchasing an insurance policy, a power tool – you name it. Chances are good that at one time or another, an outside influence helped to push you over the buying decision edge.

But the key to video testimonial success is in how you deliver said testimonials to your prospects. It’s estimated that Americans watch more than 1.3 billion videos online every day. This staggering figure demands that video should be a staple in your marketing arsenal. Therefore, recording your customers’ experiences on video is the way to go.
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March 10, 2016

5 More Video Marketing Trends to Inspire Your Next Campaign

5 More Video Marketing Trends to Inspire Your Next CampaignTrends: hate them or love them, but it’s more than likely that you’ll follow them or pay attention to them, at the very least.

Video marketing is constantly evolving and is still among the most effective ways to advertise for your business, product, or service.

Being a part of such a competitive world, video marketing also falls at the hand of an ever-changing demand to be different and updated. This marketing strategy is subject to follow the current fads of the year, as well.

Here are five of the biggest video marketing trends we’re currently seeing:
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March 7, 2016

Which Video Marketing Strategies Will Work Best For You?

Which Video Marketing Strategies Will Work Best For You?It’s no surprise just how important video marketing is, especially in today’s age of technology.

However, what also needs to be remembered, is that the marketing strategies that work for one business, may or may not be suitable to you. After all, there are numerous video marketing trends, and some work better in certain situations.

For example, let’s say you were trying to market your videos through social media. It would probably be more suitable if you had an online business, instead of an office based one, so to speak. Of course, though, there are exceptions to this, but it’s still something to keep in mind.

Overall, here’s how to decide which video marketing strategies would be most suitable for you.
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March 3, 2016

3 Ways to Ensure You Get Excellent Customer Testimonials

3 Tips for Creating Excellent Customer Testimonial VideosCustomer testimonials are important for sales because prospective customers see them as honest evaluations of a product or service, unlike a sales pitch or an advertisement that’s expected to be biased.

One way to get those excellent customer testimonials that are both useful and meaningful is to provide customers with some questions, generally on the business website that ask them to rate certain characteristic.

Questions, such as, “Were our personal knowledgeable?” or “Was the service fair, great, or outstanding?” get the customer thinking of why they felt as they did. This evaluation will create much better and more “real” testimonials. You can then follow-up with customers who gave thorough and interesting feedback and ask them to expand further — on camera. This will allow you to capture some really valuable video testimonials that don’t seem rehearsed.
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