April 28, 2016

Video Marketing Analytics: The Key Metrics You Should Always Track

Video Marketing Analytics: The Key Metrics You Should Always TrackOne of the most important steps in a video marketing campaign is the timely analysis and evaluation of the results. After all, pouring over your video marketing analytics is how you determine whether your campaign was truly a success, and what changes you need to make for future campaigns.

While video marketing can provide huge amounts of data, too much data can be a problem for marketers when that data can’t be easily used to improve your company’s bottom line. That’s why it’s necessary to identify the correct metrics before you launch your video marketing campaign and get lost in the data abyss later on.
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April 21, 2016

3 Must-Follow Video Testimonial Guidelines for Your Upcoming Campaign

3 Must-Follow Video Testimonial Guidelines for Your Upcoming CampaignThe impact of a video testimonial cannot be underestimated. For one thing, a whopping 65% of those who make up the viewing audience are visual learners, according to a Purdue University study.

But not all testimonials are created equal. Some video testimonials are more believable, and therefore are more valuable to the marketer who leverage them to help generate business.

So, just what makes the difference between a good or not so good testimonial? Here are 3 video testimonial guidelines you should reference when planning your next campaign.
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April 14, 2016

3 Video Editing Tools to Help Enhance Your Testimonial Footage

3 Video Editing Tools to Help Enhance Your Testimonial FootageSo you have hours upon hours of footage detailing all of the wonderful things your product or service does in the form of customer testimonials.

However, you can’t always just throw all that unedited video up on your website and call it a day. And while unedited video testimonials can appear more authentic, sometimes a few minor tweaks are needed before uploading or promoting your content.

That said, here are three video editing tools that can help you create your finished product.
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April 7, 2016

Must-Read Video Marketing Ideas to Generate New Sales

Must-Read Video Marketing Ideas to Generate New SalesVideo testimonials are great sales tools that provide a good return on investment for the amount of time and money necessary to create them.

But, like most things, not all video testimonials are created equal. Below are some video marketing ideas that will help you generate better video testimonials and, ultimately, new sales.
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