April 28, 2016
One of the most important steps in a video marketing campaign is the timely analysis and evaluation of the results. After all, pouring over your video marketing analytics is how you determine whether your campaign was truly a success, and what changes you need to make for future campaigns.
While video marketing can provide huge amounts of data, too much data can be a problem for marketers when that data can’t be easily used to improve your company’s bottom line. That’s why it’s necessary to identify the correct metrics before you launch your video marketing campaign and get lost in the data abyss later on.
April 21, 2016
The impact of a video testimonial cannot be underestimated. For one thing, a whopping 65% of those who make up the viewing audience are visual learners, according to a Purdue University study.
But not all testimonials are created equal. Some video testimonials are more believable, and therefore are more valuable to the marketer who leverage them to help generate business.
April 14, 2016
So you have hours upon hours of footage detailing all of the wonderful things your product or service does in the form of customer testimonials.
However, you can’t always just throw all that unedited video up on your website and call it a day. And while unedited video testimonials can appear more authentic, sometimes a few minor tweaks are needed before uploading or promoting your content.
That said, here are three video editing tools that can help you create your finished product.
April 7, 2016
Video testimonials are great sales tools that provide a good return on investment for the amount of time and money necessary to create them.