May 26, 2016

Choosing Great Testimonial Videos: What You Should Keep In Mind

Choosing Great Testimonial Videos: What You Should Keep In MindTestimonials are, perhaps, the best way to convey to your potential clients the true value and quality of your product. More often than not, a user-generated video can seem far more trustworthy to prospects than anything your sales or marketing team can create, because testimonial videos create an authentic connection between a prospect and the person giving it.

However, not all testimonial videos are created equal. Some will be more effective than others in driving results, i.e. new customers or clients.

We’ve discussed in the past different ways you can coax and lead your clients to provide you with the highest quality testimonials. But once you’ve gathered a number of testimonial videos, you’re going to have a choose which ones to feature most prominently on your website. You could select a few at random, but an informed decision will be much more prudent and will likely have better results, right?

A great testimonial video will have a number of factors which set it apart from the rest:
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May 20, 2016

3 Video Marketing Experts to Follow on Twitter

3 Video Marketing Experts to Follow on TwitterVideo marketing is the small business outreach of the present and future, and you need to know how to take full advantage of the medium.

Not surprisingly, many key influencers in the video marketing arena can be found on popular social networks, including Twitter and Facebook.

To leverage their expertise, here are three established and fun video marketing experts to follow, take advice from and communicate with on Twitter.
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May 12, 2016

3 More Video Editing Tools to Enhance Your Testimonial Footage (Part 2)

3 More Video Editing Tools to Enhance Your Testimonial Footage (Part 2)Video testimonials are an important way of showcasing your business, since they show examples of real, satisfied customers enjoying your product or service. Because they show real people talking about your products in their own words, video testimonials are typically more credible than many other types of advertisements.

While it’s important your video testimonials maintain that authentic feel, occasionally a few light edits to your testimonial footage may be needed. We recently posted some great options for video editing software, but those aren’t the only ones out there. Here are a few more video editing tools worth considering:
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May 6, 2016

Qualities of the Best Video Testimonials

Qualities of the Best Video TestimonialsAccording to a survey of consumer preferences, 92% of people now read online reviews about products and services before purchasing.

Furthermore, the degree of trust in online recommendations is fast-growing as more and more consumers use the internet to do their research. In fact, more than three-quarters of them trust online reviews more than personal recommendations. So it’s a no-brainer that you should place your best testimonial videos front and center on your website.

What the best customer testimonial videos have in common is that they’re believable stories about the usefulness of your product or service.
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