July 28, 2016

4 Video Marketing Ideas Using Live-Stream Video Platforms

4 Video Marketing Ideas Using Live-Stream Video PlatformsLive-stream video platforms like Periscope and Facebook Live offer incredible opportunities for marketers and brands to deeply connect with their audience, share valuable content, and increase exposure—all using their mobile devices.

Successful brands are leveraging these tools to execute their video marketing ideas in ways that create authentic experiences and boosts follower engagement. It’s one of the best video trends on social media and should be included in your overall digital marketing plan.

Some of the benefits to using live stream video include driving free traffic to your site by promoting it live, quickly building trust with followers, gaining immediate feedback from customers for further insights, and growing your subscriber list. The following are a few video marketing ideas specifically for live-stream video platforms to help generate these results in your business:
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July 21, 2016

Video Marketing Trends: Why They Trend (as Recounted by One Anthropologist)

Video Marketing Trends: Why They Trend (as Recounted by One Anthropologist)No doubt we were once smell-centric hominids, largely due to our brain’s amygdala. And the part of the amygdala in which we process scent is among the most primitive parts of our brain, and has led evolutionary psychologists and smell scientists (no, really, they exist) to conclude that we were once far better smellers and far poorer see-ers.

We know you’re probably thinking, “how does this relate to video marketing trends?” Well, as marketers, it’s important to understand how your customers think and perceive the content you present to them.
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July 14, 2016

Video Testimonial Best Practices: Quality Is Key

Video Testimonial Best Practices: Quality Is KeyWhen selling a product, service, or brand, nothing goes farther or speaks louder than a genuine video testimonial to help promote what you’re offering.

However, a quality video testimonial is the key to producing the best results.

We may have discussed some best practices in the past, but there are several other important ones to keep in mind as well. To that end, there are a few additional video testimonial best practices you should always follow to ensure you receive quality results:
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July 7, 2016

3 More Video Marketing Experts to Follow on Twitter

3 More Video Marketing Experts to Follow on TwitterAs most companies are keenly aware, video and digital marketing is an ever-changing world.

Social media is a fine way to assess the current pulse of various ongoing trends, particularly in the use of video marketing experts. Very often, sites like Twitter can provide a clear insight into cutting-edge innovators who are also leading influencers.

While we brought you a few of these industry savants recently, there are still plenty of other video marketing experts out there worth following:
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