August 26, 2016
Video testimonials are highly effective marketing tools, especially for restaurants. Most people choose restaurants based on recommendations. What better way to offer a recommendation than through video testimonials that let people hear about your customers’ experiences first-hand.
August 18, 2016
INBOUND is perhaps the largest and best conference for marketers to hone their skills, be inspired and build connections that lead to business transformation.
This November, Hubspot will host its annual event in Boston, Massachusetts that attracted over 14,000+ marketing and sales professions in 2015. Although not exclusively a video marketing event, INBOUND 2016 will offer several breakout sessions that discuss in-depth techniques for what’s working today in video marketing, so it definitely should make your list of must-attend video marketing conferences.
August 11, 2016
If you’re a blogger or a digital marketer, you’re well aware of the growing trend of video marketing. It is becoming quite essential for online business owners to become proficient in video marketing.
Customers and followers are demanding a more personalized type of content which includes seeing business owners face-to-face. Customers want to build a “like, know, and trust” factor with the person they’re buying from and the best way to do this is with video marketing. Hence the importance of learning from several well-known experts.
If you want to learn even more about this tactic, be sure to follow these other video marketing experts who have already paved the way:
August 4, 2016
Marketers agree: Customer testimonials are the most effective type of video content.
A survey by Ascend2 found that over half of marketers list customer testimonials as the most successful type of video they produce, just ahead of explainer videos and product demos.
Why? They provide the first-hand feedback about products and services that skeptical buyers demand. Today’s customers are savvy, and they can smell a sales pitch from a mile away. What they want are honest reviews from consumers like them.
However, producing a good customer testimonial isn’t easy. While they’re considered the most effective marketing tool, they’re also the most difficult type of video to produce. Here are three video marketing ideas to help you produce stronger video testimonials that will influence customers and drive sales: