August 6, 2015
There’s nothing worse than building a solid video testimonial campaign, only to come up short on the number of quality submissions.
And after seeing firsthand what great testimonials look like, you may be unsure how to go about promoting your campaign to encourage maximum participation. That’s why it’s critical to have a solid strategy in place for promoting your campaign, so you get that quality content from your customers.
Here are some of the best ways to promote your next customer testimonial campaign:
1. Display calls-to-action on your website
This is a critical one, since having website testimonials front and center can make all the difference in converting visitors into paying customers later on.
To get those testimonials, be sure to place eye-catching calls-to-action buttons on customer-facing pages, customer reviews pages, blog posts, or in modal windows. This is a simple and effective tactic to increase campaign visibility and reach your audience.
2. Send out a dedicated email blast to your customer database
While there are several different ways you can integrate your video testimonial campaign in your email marketing strategy, it’s important not to take a “one size fits all” approach.
For instance, since all of your customers aren’t necessarily going to have the same persona-based characteristics, it may be best to target each appropriately. Rather than sending one email about your campaign to your entire customer database, build sub-campaigns based on service type, product categories, etc., and then send a dedicated email to each segment announcing the appropriate sub-campaign.
3. Get social!
You’re probably well aware of the value behind social media, but we can’t emphasize enough how important it is to leverage these channels to promote your campaign.
Granted your results can vary depending on the number of fans and followers you’ve acquired, so be sure to get creative with your messaging, utilize relevant #hashtags, and – if you’re budget allows – consider Facebook and/or Twitter ads to help reach those customers who aren’t yet active followers.
No matter what your industry, service or product may be, when it comes to campaign promotion, it all boils down to whether you know your audience. This will not only be a key factor in determining how and where you choose to promote your campaign, but it will also help determine the overall success of your video testimonial campaign.