November 5, 2014
Asking for video testimonials doesn’t have to be a nerve-wracking experience; filled with wondering how you should go about it, when, and whether or not your client will say yes. It’s something that’ll get easier over time and even become second-nature.
Here’s what you need to know when you’re getting into the swing of things!
1 The majority of your clients will be more than willing to talk up your brand
A decent amount of the trepidation that comes with asking for video testimonials has to do with the fear of being shut down. What if one person says no? What if they all say no? The truth of the matter is that you’re way more likely to get a yes than a no.
For one thing, they’re your clients. You not only provide a valuable product or service; if you’re doing things the right way, you have the kind of customer service going that makes people want to help you in return. The other reason? In general, people aren’t going to have to go out of their way to record a testimonial. You’re not taking up a ton of their time, or asking for anything other than a quick video where they introduce themselves and talk about one thing you do well. Simple, time-friendly. The fact that it’s not going to inconvenience them makes it that much more likely that they’ll help you out.
2 Asking via email has several advantages…
What’s so great about email? A few things. First, you’re giving clients info they can reference repeatedly. When you send a message asking for a testimonial, giving an outline of how you’d like it set up, including length and potential questions, they can look at it while they’re responding to you, and again when they go to record what they have to say.
It also simplifies things on your end. It only takes a few minutes to set up a template so you have a pre-made message to send out to each person you’re asking. The template can always be updated and tweaked, depending on the client and situation, so you have it ready to go at a moments notice.
3 …vs asking in person
Which isn’t to say that asking in person is awful. It’s not. In fact asking in person is a great way to go if you have an established relationship with the client. It also makes people feel special which isn’t always the case with email, as practical as it is.
4 They’re going to require some prompting after the initial asking
So, the asking is out of the way. Job’s done, right? Wrong.
Once you ask and get the go-ahead, it’s time to make sure your client knows what you’re looking for from their video.
One of the worst mistakes you can make is not being clear enough and failing to communicate what you’re going for. You want video that’s quick and honest to avoid content that drags or requires editing. That means having an idea well in advance of the goals for each video and overall. Otherwise you’re potentially wasting a whole lot of time by receiving video that doesn’t really suit your needs.
5 Asking isn’t a one time thing
As you begin accepting video from clients and then sharing and displaying them, you’re going to get savvier at figuring out what viewers like to see – which is great because asking for testimonials isn’t a one time thing. Consider how many new features and updates you make over the course of one year and what a great opportunity it is for clients to speak up about what a great job you’re doing.
It’s best to get into the habit of asking, become comfortable with striking up the conversation or shooting an email to your loyal customers because you can’t make anything happen if you don’t at least start there.