If you want your business to remain competitive, it's becoming more and more important to prioritize creativity when it comes to spreading the word about your company, and engaging with clients. But there are seemingly endless methods and social media platforms for marketers to consider. Where do you even start? For one, video marketing
is a proven way to drive interest and sales in your business. According to a recent article
in The Guardian, "Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it." So, what are some good video marketing ideas that'll work for your business?
1. Video Testimonials
It's no secret that we're big fans of this one. After all, having one of your happy customers talk about their experience with your products or services is a great way to engage potential clients and people who are already familiar with what you do.
2. Give Something Away
Giving some of your products or services away for free is a great way to get people interested and excited about what you're doing. Create a contest and advertise it with a smart and fun video.
3. Make a Funny Video
Even if writing or acting isn't your skill, you should still try this. Projecting a lighthearted image to your clients will help them to stay interested and engaged with your company. What other video marketing ideas have you implemented and seen success with?