Car Dealership

Using Car Dealership Video Testimonials: Tips To Get Started

Car Dealership Video Testimonials What are you doing to inspire trust in buyers looking for their next car? If you're having trouble coming up with an answer, video testimonials can do a world of good for your car dealership.

What's at stake

Buying a car is a huge purchasing decision. Before they even step foot on your lot, buyers are taking advantage of review sites to see who has the best reputation. At the same time, they're asking for the opinion of trusted friends, even friends of friends - all before you've had the chance to dazzle them with a positive buying experience. Video testimonials give you the opportunity to control when and how your dealership enters the conversation. When satisfied buyers provide you with video it allows you to enter the conversation much sooner thanks to the ease of circulation. Also, you can hand-pick which testimonials are displayed. That provides a great deal more control over the conversation than if you forgo facilitating the discussion between past and prospective buyers.

What makes a good question?

First and foremost, you're going to need to get your staff on board before you start receiving testimonials. Without them actively asking happy buyers about filming a testimonial, or understanding what to ask - you'll have little success getting the initiative going. Take the time to make sure everyone's on the same page. Clearly outline what they need to do to incorporate asking into the closing process. Go over the benefits of a successful video testimonial initiative. Once you've explained everything so your team has a clear goal of what success will look like - it's time to do the asking. Here are some examples of good questions to ask satisfied buyers:
  • Why did you choose to buy your car from us?
  • What would you like family/friends to know about your experience with us?
  • Why would you come back to work with us in the future?
Generally, questions that require more than a yes/no answer do the best. Ask questions that will allow them to touch on factors that will appeal to other buyers. The videos may vary in length but asking one really good question will produce better content than asking a handful of bad ones. Remember that you're letting buyers do some bragging for you. So let them! Ask about service, how you found what they were looking for. You'll get better at knowing what questions to ask based on where you're placing testimonials. When you're just starting out, dive in with the basics. You can always expand from there.

Car Dealership Video Testimonial Best Practices

Video Testimonial Best PracticesWe have a list of car dealership video testimonial best practices so you can boost your marketing efforts. Testimonial campaigns are an excellent way to showcase your dealership, and what you do best for the people who come to you looking for their next vehicle.

Get in the habit of asking

Early on, you are your own biggest hurdle in pulling off a successful campaign. If you aren't asking for testimonials, there's no way you can receive them. Get with the rest of your team about how many testimonials you're looking to collect each month. Once you've established your goals, you can begin asking satisfied clients at the end of your transaction. A major part of getting the testimonials is putting clients at ease about filming, and what they have to say. Keep that in mind whenever you do the asking, and adjust your approach until you see the results you're shooting for.

Make a good impression

There's a good chance that you won't be using every testimonial on your site. You'll receive video that just isn't the right fit. Whether it's because of the quality or the content, it's okay to only display the best of the best. The testimonials are going to serve as an introduction for people who aren't very familiar with your brand. You want to make a good first impression about who you are and what you do by providing video that really highlights that you know your stuff. It's okay to be selective about what goes up, and even adjust what you look/ask for from clients who agree to film their testimonial.

Put forward the right questions

Knowing which questions lend themselves to getting a good response is something that you'll get better at with more experience. Getting started, here are a few that will work well for your dealership: Why did you choose to buy your car from us? Why would you recommend us to your friends and family? Stay away from yes/no questions, which won't allow them to elaborate about what they like most about you. Testimonials should have some explanation about what you do best, so make sure to ask questions that encourage that conversation.