Industry News

Facebook Takes On Low Quality Content

Facebook vs. Low Quality ContentFacebook made waves recently by announcing their plan to penalize what they consider low quality content. Here's the information they posted on their blog about yet another new initiative: “Every day people see content from millions of Pages on Facebook in their News Feeds. Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them. As part of that we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.” What exactly is “high quality content” according to Facebook? They have created criteria off a survey they made and distributed to people who gave input as to what they considered high quality content. Facebook’s hoping to boost interaction by showing what they deem the best of the best. They want to be showing content that will engage users and do away with content that doesn’t pull its weight. The following questions were asked in determining the quality of content:
  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?
Sounds great, doesn't it? Well, not so much according to many users and businesses. A number of users are questioning Facebook's decision to use another algorithm to determine the quality of content - instead of allowing users to like and unlike pages in response to the content being posted. This latest update leaves us with more questions than answers - mainly because every page operates in its own way. The beauty of Facebook is allowing businesses and users to put out content followers want to see. What Facebook deems “high quality” might not be the same as what followers of a brand or business want to see. After all, not every post has to be hard-hitting in order to drive engagement. Where does that leave businesses? Well, as of now we can't be certain. But according to Facebook, businesses only need to focus on these tips to make sure they're sharing content that won't be filtered out:
  • Make your posts timely and relevant
  • Build credibility and trust with your audience
  • Ask yourself, “Would people share this with their friends or recommend it to others?”
  • Think about, “Would my audience want to see this in their News Feeds?”
The criteria for content standards are about as clear as mud. The Facebook blog post doesn't go into enough detail about what other factors were taken into account for their quality survey. How are businesses supposed to know how their content will be judged if Facebook glosses over the majority of the criteria they used? For now, it looks like businesses will have to do a lot of guess work to figure out how to avoid being penalized. Will Facebook's new initiative change type of content your business shares? Let us know what you think about this new initiative in the comments section below.

Video Testimonial Statistics: 2013 Year In Review

Video Testimonial Statistics 2013 With 2013 drawing to a close, it's time to take a look at how video performed this year. If we look at video testimonial statistics, and hear from consumers and other businesses, we'll gain valuable insight into how video will do in the future. Before we dive into video testimonial statistics for 2013, let's take a look back at what was predicted in 2012. That way we can compare the outlooks vs. how things shaped up over the course of 2013.

The outlook in 2012

2012 showed video performing strongly, especially compared to traditional marking efforts. More and more, companies are looking to invest in video as part of their marketing strategy because of high click-through rates, and the way video resonates with a variety of age groups. Now that we're approaching the end of 2013, it's time to check in and see if video delivered as a powerful marketing tool, and how it's being used.

What we saw in 2013

Video continued to be a major component in marketing campaigns. According to Social Media Examiner, up to 76% of brands reported making video a priority over social media and blogging. Depending on the platform, many businesses have already established their presence on social media. Facebook and Twitter are mainstream enough that many brands have felt comfortable playing with a variety of content, finding what their audience responded to. It's unsurprising that video turned out to be king of content. On Facebook, video is the most widely shared content. Over on Twitter, two-thirds of the Twitterverse revealed that they believe it's worth watching video Tweeted from the brands they follow. Shareability has become a buzz word surrounding content, and for good reason. If content isn't shareable, it's not getting out to consumers, or making a lasting marketing impact. As we saw on Facebook and Twitter, video's shareability was a strength, putting it ahead of other content. Shareability aside, video has prevailed as a marketing tool for a variety of other reasons, including positive response from consumers toward video testimonials. Video testimonials have promoted trust in brands, first in text format, and now video. Part of the success of video testimonials has to do with providing a space for genuine, honest dialogue between consumers, which isn't possible with other marketing efforts. On top of that, a Comscore study found that a website visitor will stay an average of two minutes longer on a site after they watch a video. This can have a huge impact, depending on video testimonial placement. It can mean the difference between a consumer clicking away, or staying and making a purchase.

What will we see in 2014?

Based on what we've witnessed so far, video is expected to continue to pack a punch. Rising viewership aside, the ease of incorporating video means that businesses can use it to boost marketing strategies. The versatility of video, ranging from testimonials to user generated video campaigns, ensures that creativity will continue to be a driving force. Marketing can be a costly nightmare, but successful campaigns can be run without much cost, with careful planning and a loyal following. By listening to consumers and how they're spending time online, businesses can make a little video content go a long way. Tell us about your marketing strategy for 2014. What part will video play? Drop us a comment and let us know!

Bravo Makes "Top 100 Tools For Your Online Business" List on TopAlternatives

Top 100 Tools For Your Online BusinessWe're excited to announce that Bravo just made the Top 100 Tools For Your Online Business list on TopAlternatives.com! Founded by Matthew Averkamp, TopAlternatives offers a comprehensive collection of tools, apps, and software that help small business owners build, optimize, and grow their online business. Understanding the importance of automation, integration, and scalability, TopAlternatives aims to help small business owners work smarter not harder. Over the last year, TopAlternatives has been a HUGE help to us. By sending us qualified website visitors each week, they've provided us with greater visibility and have become an integral part of growing our small software company. If you'd like to suggest your software company to be included in their directory, you can use their contact form to send the details. We highly recommend reaching out to them for inclusion!

The Takeaway From The 5th Annual Viral Video Awards

The 5th annual Viral Video Awards have come and gone. The best of the best were praised by Advertising Age at the event in New York City, where a number of brands were able to show their stuff. With categories ranging from most viral brand to the most-watched single campaign, we can all take away a little something about what the winners did well and apply it to our own endeavors.

Most Viral Brand

Samsung swept away the competition for the second year in a row, having the most viewed videos of any other brand. How'd they do it? They had 61 campaigns this year. That's 7 more than last year, which allowed them to beat out Google in views. Part of the success stems from their collaboration with artists like Jay Z and Usher. It demonstrates an understanding about the success of a combo like music + video, especially with two awesome musicians in on the campaign. With the "Magna Carta Holy Grail" campaign, Samsung was the first to bring Jay Z's new album to fans. They provided an app and download, which allowed to the campaign to take off while views and downloads soared.

Best User-Created Viral Ad

This award went out to a heart-warming video for GoPro. In the video, firefighter Cory Kalanick has a GoPro strapped to his helmet and is shown reviving a kitten named Lucky. The video took off with 20.5 million views, proving that no one can resist a touching video that features some heroics and a tiny kitten.

Most Shared Campaign

The most shared campaign award went to college humor. They created a movie trailer for a horror movie, making a comparison between zombies and low-energy co-workers. Luckily, the heroine avoids the dreaded office food coma by drinking 5-Hour Energy.

Best B-to-B Video Campaign

IBM was the winner in this category. The video took two weeks to make, and tells the story of a boy and his pet atom, using actual atoms. IBM is shaking up data storage. Last year, they announced that they'd successfully reduced the number of atoms necessary to store one bit of data from 100,000,000 atoms to only 12. They let the world in on the news by creating an engaging, interesting video that accomplished exactly what it was meant to.

The takeaway

Each video campaign succeeded for different reasons. College humor is known for its humor, IBM pulled off an idea that was clever and informative. The important thing to remember when you're running campaigns, whether it's on a large or small scale, is that each brand will perform better when they know their strengths and use them to the fullest. That doesn't mean you should avoid taking risks. Instead, it means keeping an eye on what you do and who you are as a brand. Creating video that doesn't stray from your message and still manages to engage viewers, thanks to the creativity and execution, is what it's all about.

What The Latest Video Testimonial Statistics Are Telling Us

Video Testimonial StatisticsWhat are the latest video testimonial statistics saying about the power of video? According to the information gathered by WebDAM, things are looking good. WebDAM recently released an infographic that features trends that are going to drive marketing in 2014, and it has given us more than a few statistics to think over. We're always reading up on the latest statistics in an attempt to see what the long-term trajectory looks like. Our marketing strategies are framed around a blend of numbers, experience and best-guesses. We can't predict everything perfectly, but we can take a look at the data we're given, and plan accordingly. Here's what the numbers are saying now, and what we can take away from them:

Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%.

Eighty nine percent effectiveness rating is nothing to sneeze at. In fact, it's the kind of number that's making marketers sit up and pay attention. Compared to making an educated guess - knowing that video testimonials are doing more than other types of contest is pretty important. It reinforces what we've witnessed with the explosion of online video consumption. Video has clearly positioned itself as a tool to connect viewers with their brands by fostering trust and loyalty, two things that can be hard to come by without the right marketing. Video has been doing what text alone cannot. We've seen video in action for the past few years, and this just confirms what we've known, and gives us something to pass on to our boss when they need a gentle nudge to trust what we've been saying.

65% of your audience are visual learners

This is another important tidbit to pass on to the higher ups. It's the kind of statistic that challenges us to look at what our marketing strategy is comprised of and decide if we can do better. We know that our audience is made up of visual learners. How is that knowledge reflected in the marketing we're doing? If you don't have an answer ready, maybe it's time to do some re-evaluating. If video isn't part of your strategy, how else are you appealing and reaching out to your audience? Shareability has been a buzz word, lately, referring to the ability of content to make the rounds based on the ease of sharing among online users. Video not only appeals to the majority of your audience, which is made up of visual learners, but it also has the shareability factor. If you're attempting to make any sort of impact through text alone, it's probably time to do some re-considering about how you can make the most of text and video.

The takeaway

Checking in on the latest statistics gives us an opportunity to sit with the new data and see where our strategy is vs what we're being told. For a lot of us, it confirms what we already guessed through our own experience working with video content. But it can also serve as an indication that we need to make a few changes. And both are important in making sure our marketing efforts are doing the most for our brand.

The Top Video Marketing Conferences of 2016

The Top Video Marketing Conferences of 2016Looking to harness the power of video marketing in the connected age of the internet? It's probably time to begin attending video marketing conferences and share in the kind of knowledge exchange that keeps video marketing best practices on the cutting edge. However, with so many different marketing conferences already planned for 2016, how will you know which to attend? Don't worry, we've got you covered:
WistiaFest
Held June 5-7 this year at the Seaport World Trade Center in Boston, Massachusetts, WistiaFest is the leading conference that focuses specifically on video marketing. Its highly specialized focus gives it a distinct advantage when compared to other conferences, as speakers and attendees are looking to educate and learn specifically about the power of video. While WistiaFest typically draws a young demographic of attendees, don't let that diminish it in your eyes. The youthful passion these attendees have for video marketing led to last year's conference being an incredible incubator for innovative ideas. Early bird tickets are now on sale and the speaker list should be posted shortly.
NMX
The New Media Expo, held in Las Vegas, Nevada, is focused towards digital content creators rather than specifically marketers, and its approach towards understanding the attention factor of content is unparalleled. All too often, video marketers get caught up in producing good content for their in-house websites that they fail to learn how to get the most out of external video hosting platforms, which is where NMX comes in. So if you're looking for creative ways to boost your presence on YouTube, Vimeo, and Facebook, look no further than NMX 2016!
CIMC
While WistiaFest and NMX are American conferences, the Canadian Internet Marketers Conference represents the best that Canada has to offer (and is certainly worth the trip up north!). With over 1,100 attendees already registered for the mid-April event, it's sure to be a fantastic event. And with speakers from big brands that know their way around video content,  as Google, expect amazing insights and ideas for improving your video marketing strategy. What other video marketing conferences are you attending or wish you could attend this year?

Video Marketing Trends: Facebook Over YouTube?

Video Marketing Trends: Facebook Over YouTube?Could it be that the number one video sharing site is actually lagging behind another social media platform in terms of video output, reach and market value? As a matter of fact, it not only could be, it is! Video marketing trends indicate that Facebook has actually become a better medium to house video content than YouTube. Let's take a look at some of the benefits of Facebook vs. YouTube when it comes to video marketing:
Long-Term Marketing
Facebook offers no monetization for videos placed on its platform, so you should understand there is no immediate incentive. Companies prioritize their placement of videos on Facebook for click-throughs, reach and conversion, meaning that YouTube definitely still holds a place in the SMB market. However, if you're looking for reach to sell a product, Facebook's 1.5 billion profiles (and growing) beat YouTube by a country mile.
Quicker Reach
Not only does Facebook offer more reach, but videos go viral on Facebook more quickly than on YouTube. Because there are no ads and users are able to scroll through many videos at once, content tends to move more quickly on Facebook. Videos that get thousands of views on YouTube can easily move into the tens or even hundreds of thousands on Facebook, albeit with no monetization.
For a Limited Time Only
Facebook recently faced controversy for its limitation of organic content. YouTubers of all people began to call out Facebook for requiring a Facebook ad buy just to reach the people who had already liked their Facebook page. You can bet that Facebook will continue to limit organic reach over time, so get that reach on the platform while you can! What other video marketing trends have you noticed as of late? Comment and let us know!

Video Marketing Conferences to Attend: INBOUND 2016

Video Marketing Conferences to Attend: INBOUND 2016INBOUND is perhaps the largest and best conference for marketers to hone their skills, be inspired and build connections that lead to business transformation. This November, Hubspot will host its annual event in Boston, Massachusetts that attracted over 14,000+ marketing and sales professions in 2015. Although not exclusively a video marketing event, INBOUND 2016 will offer several breakout sessions that discuss in-depth techniques for what's working today in video marketing, so it definitely should make your list of must-attend video marketing conferences. Because INBOUND is a huge event with lots of great workshops happening at the same time, it’s ideal to make a list of trainings that you’d like to attend in advance to create a personalized experience based on your marketing goals. For video marketing, here are a few pivotal breakout sessions you should keep in mind:
  • How to Upcycle your Content for Maximum Mileage: Each piece of content builds upon the next. And each piece is also a stand-alone article with its own power and SEO juice. During this session, content marketing strategist Salma Jafri will show you how to take existing content and convert it into multiple ways for big results.
INBOUND is a huge opportunity to network and experience some of the best professionals in the marketing industry, including video. Learn what’s working now to implement these current tactics into your marketing to tremendously progress your business goals. Much success!