Real Estate

Realtor Video Testimonials: 3 Example Questions To Ask Your Clients

Realtor Video TestimonialsClients comment on your extensive knowledge, viewing your background and experience as an asset. You've become an expert at anticipating and then exceeding their needs. Your team is committed to ensuring that each client finds the right home for them. These factors all impact the decision making process when a prospective client is in the market for a realtor. You know you have what it takes to help, but do they? When you talk about how great you are, it's considered bragging. It can be off-putting to prospective clients and lack the reassurance they need to make the decision to work with you. If word isn't getting out about how great you are at what you do, there is an easy, cost-effective way to remedy that. It's as simple as enlisting the help of satisfied clients to discuss what you do best in the form of video testimonials. Here's how to get started... It makes sense to ask for a testimonial when your client is satisfied with the service you provided, or after they have sought out your services a second time. They will be able to easily reflect and comment on what you do best, or how you were able to handle a unique set of circumstances. By this time, you'll have developed a working relationship with them. You've communicated extensively and have gotten to know them in a way that will lend itself to asking if they'd be willing to film a testimonial. It's up to them to decide if they'd like to shoot one, but most clients are more than willing to go out of their way to help if they're happy with your services. Questions to ask.. The best video testimonials are short, simple, and to the point. It's always best to have your questions in mind before filming, to avoid rambling responses. Stick to the information you need. You can start with a simple set of questions, listed below.
  • Can you tell us a little about yourself? Providing background information is essential for testimonials. The whole point of asking clients to speak about what you do best, is showing someone who prospective clients will be able to listen and relate to. Your can also establish the area where the house-hunt took place, which will frame you as an expert in that area.
  • What challenges did we help you overcome? The challenges that come with house hunting are never-ending. From bad credit to a less-than-stellar home inspection, it's great to show that you have each clients interests at heart by hearing about how you tackled these issues.
  • What would you say to someone who was hesitant about using our services? This is an excellent question because it addresses the doubt that prospective clients face when making decisions about who they'd like to work with. It's natural to question how they're going to be spending their time and money, and hearing from a satisfied client will ease that fear.
The questions listed above are a great jumping off point, as you begin asking for and collecting testimonials. From there, you'll get savvier and can tweak your questions depending on the client and their experience with your company. Keep in mind..

Before displaying feedback, whether it's written or in the form of a video testimonial, always ask permission. Some companies prefer to go ahead and use testimonials without explicitly asking for permission. This isn't something you want to make a habit of. Chances are, clients won't have a problem with you using their feedback, but you won't know for sure until you ask. Don't risk burning bridges with a happy client by using video of them without permission.

It's time to let video testimonials do what you can't for your company. Get with your clients when they're pleased and most likely to film a short testimonial. They'll be more than happy to do a little bragging about what your company has done for them and it's time to let them!

Retail Realty: A Savvy, Texas-Based Commercial Realty Group

Each month, Bravo is rewarding one new company with a free, one-year subscription of Bravo Video. If you are a new business and want to increase the success of your online marketing initiatives, you may be a perfect fit for our New Business Program. Learn more and apply. Retail Realty is a young, savvy commercial realty group founded by Dan Avnery in Dallas, Texas. This group caught our attention because they fully recognize the powerful impact of using the internet and social media to promote business. Dan and company will leverage Bravo Video in order to harness the enthusiasm of their existing clients, and boost their online credibility when new prospects visit their website. This will give them a distinct edge over their competition when it comes to tenant and landlord representation, investment sales and property management. Retail Realty Principal Dan Avnery What motivated you to start your own company?I've always had a creative and entrepreneurial mindset. I've also had a passion for real estate for as long as I can remember. Growing up, I had the opportunity of helping my father manage and develop several commercial properties around the Dallas area. I guess you could say I inherited the entrepreneurial and real estate gene from him. What's special about your business?We are a young, energetic sales team that thinks proactively. We’re always looking to make our business model more efficient and streamlined by maximizing our utilization of technology. We use systems and procedures to keep our high level of service consistent, which results in excellent customer relationships and continued success with our satisfied clients. How will you use Bravo Video?I'm looking forward to using this for customer testimonials. Satisfied clients will be more than happy to tell us about their experiences, and we can then take those stories and publish them on our website. When prospective clients are on the fence about whether or not they'd like to sign on with my company, I'm confident that these new video testimonials will be the tipping point in winning over their business. How did you hear about us?As I mentioned before, I'm constantly looking for new ways to give my company an edge over the competition. I was browsing a menu for a local restaurant chain the other day in the downtown Dallas area and came across a video contest that they were offering to their visitors and fans. After reviewing further, I noticed that Bravo Video was behind it. So, I clicked-through to your website and instantly saw the value that this product could bring to my company. Congratulations Retail Realty! We applaud your efforts and welcome you to our growing roster of Bravo New Business Program members!

Tips To Make You Better At Video Real Estate Marketing

Video Real Estate MarketingToday we're talking real estate. Specifically, tips to make you better at video real estate marketing. If your current marketing strategy doesn't include video, there's a good chance you're due for an upgrade. Video marketing has the potential to establish important connections with prospective clients. It establishes trust and also does more to get your name out there with improved search engine ranking. With all of these factors motivating you to incorporate video into your marketing strategy, we have some tips about how to go about it.

A chance to introduce yourself

Providing a glimpse of who you are and where you do your work is invaluable. It's important to set yourself apart, considering the number of agents in any given city. Video allows prospective clients to put a face to a name before they've even met you.

Testimonials

Testimonial campaigns are another way for you to reach out for that vital connection with viewers. Instead of listening to you talk about how great you are at what you do, allow happy clients to do it for you. It's as easy as coming up with a few quick questions, asking your clients if they'd like to get involved, and then embedding the video on your site for prospective clients to check out. Testimonials are a proven way to establish credibility. As if that wasn't enough incentive, they're also known for being short and a little rough around the edges. Which means no one is expecting glamorous, flashy content that will put a hefty dent in your budget. You can accomplish great things with testimonials that are simple and to the point, no glamour required.

Staying relevant

In addition to introducing yourself and putting testimonials out there to convey how great you are at what you do, it's important to remain relevant. Once the house hunt is over, you can keep satisfied clients coming back to view videos where you discuss tips for around the home, what to look for during their next house hunt, and any other news or info relevant to the industry. You don't have to produce a video each day, or set expectations that make you feel a time crunch. Consider putting up a video once a week, or once every two weeks on your blog to discuss topics that will keep clients tuned in to what you have to say, and drawing in new clients who'll be impressed by your knowledge. The great thing about your video marketing efforts is that you can adjust them to suit the time you want to put into it. Consider the strategy you're using now and whether it's doing enough for you and what you'd like to accomplish. Challenge yourself to infuse more creativity, more person-to-person connection by reaching out to prospective clients with video.