October 13, 2013
With the majority of patients relying on the web to look into their healthcare needs, it’s vital that your practice keeps up. Gone are the days when you could rely on a hastily thrown together webpage with the name of your dental practice and your hours of operation. It takes more than the bare minimum to attract new patients. They’re looking to be reassured that your practice is a worthy investment of their money and that you’ll look out for their health and well-being, something that won’t come across with a little blurb of text and a few pictures.
Your credibility and dedication to caring for your patients is something that needs to be established whether it’s a quick visit to your website, or they take the time to dig around and see what you’re all about. If you want your practice to have a strong online presence that will put potential patients at ease, you’ll need to focus on putting out content that will establish a connection. Instead of sinking time, money, and energy into an expensive or outdated campaign, you can utilize dental video testimonials to get the job done for you.
Here are some video ideas to get you on the right track:
Prospective patients spend a lot of their time looking into the dentist that’ll be right for them. It’s easy for them to look online, find a practice that is conveniently located and has received great reviews. Make sure your practice stands out by asking satisfied patients if they’d be willing to share their thoughts about your staff in a video testimonial. It doesn’t have to be long for this type of video to make an impact. Written reviews are common place and lack the effectiveness that a video testimonial offers. By offering viewers a glimpse at your staff and their strength through the eyes of a satisfied patient, you’re establishing a connection with the viewer before they’ve even visited.
We all know that many patients are apprehensive, or downright terrified when visiting the dentist, especially if it’s a first visit. The best way to put them at ease is by putting a video demonstration up on your website. It doesn’t need to be lengthy. Just film a short video of you and other staff members working with a patient who has agreed to be filmed. The main thing to remember is that you’ll need to ask your patient ahead of time if they’d like to be involved in a video of this nature. Also, make sure the procedure isn’t something that that will stress out your viewer. It could be as simple as proper brushing, or caring for braces. It’s worth taking the time to put your viewer at ease and make them a little less worried about coming to see you.
Show off a dazzling smile by asking your patient for a video review of their treatment after it’s finished. It’s great to have a testimonial showing your work and your patient’s satisfaction. Anyone who is in the market for a dentist will love hearing from a current patient about their experience so they know what to expect. Another advantage is being able to share the testimonial on a variety of social networks, which will give your practice the exposure it needs to reach viewers who are in need of a new orthodontist or dentist.
With the use of video catching on like wildfire, it’s a great time for your practice to update your website and get into the habit of asking for videos that highlight what you have to offer. Satisfied customers are always willing to lend a hand, or show off their smile to tell others about the great work you’re doing. It’s simply a matter of asking and knowing what will work best on your site.
Do you use video testimonials for your dental practice? What works well for you? Let us know in the comments.