September 3, 2013
It’s hard to keep up with Facebook guidelines these days. There seems to be a lot of overhaul lately, making it difficult for businesses to keep up. Luckily, Facebook has made it a goal to provide updates that make it easier to run contests.
On August 27th, they updated their guidelines once again for running contests on your FB page. Let’s go through these guidelines step-by-step to clear up any confusion.
You can now run a contest on your timeline with or without an app. Your business can:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes in the voting process
This will make the entry and data collection processes much more streamlined, especially if your business utilizes an app. In addition to making data collection easier, apps also allow for a personalized experience where you can stylize the app to fit with your brand.
An app will also store data securely and make it easier to manage entries. The alternative involves you scrambling to keep track of all the activity flying around your page. It’s easy to lose track of important data that you’ll want to keep track of and refer back to later.
Pretty cool, right?
Now that we’ve gone over the some of the good stuff, it’s time to mention what you’ll want to look out for. Here are a few things you’ll want to avoid:
It’s still against the rules for a business to use likes as a means for contest entry. While it might sound like a drawback for you and your business, this is actually a good rule. Likes might seem great while you’re running a contest and looking to increase your numbers and exposure. The truth is, people who like your page for a contest are probably not likely to remain engaged with your business or page.Your page cannot ask people to tag themselves in photos they aren’t actually in. It looks like Facebook is afraid that content will suffer if people are randomly tagging themselves in order to win contests. If you think about it, it’s a fair point.
Even if you don’t agree with the guidelines, you need to remember that your account can be removed at anytime if you decide to bend or break the rules. And that’s not a chance you want to take!
We’ll keep you posted with future updates to the guidelines. Knowing Facebook, we won’t have to wait too long for another one…