September 17, 2014
In need of some video contest promotion tips for your fall campaigns? You’re in the right place!
Now that we’ve made the transition from summer to fall, it’s time to get down to business and finalize all the last-minute details for your upcoming campaigns. Have you considered the best time to begin promoting, or how video submission will work? We’ve got you covered!
Capitalize on seasonal themes
If you’re looking for ways to increase your number of entrants, and capture the interest of others following along with the campaign, your best bet is to capitalize on seasonal themes. All around us, brands are prepping for the change in seasons. Displays in the grocery store change, big name brands start rolling out new products and deals to get in the spirit.
Here are a few examples of campaigns that’ll draw interest based on seasonal ties:
- Back to school
- Giving thanks
- Gearing up for winter
You’re going to have an easier time promoting a contest that’s relevant to the time of year, and by extension, the mindset of your entrants, than one that isn’t.
All in bringing the details together
One of the biggest mistakes we can make in video contest promotion is a lack of organization. I’m not going to pretend that organization comes easy to me. The key is that I’ve recognized that it’s not one of my strengths, and I’ve done something about it.
If you’re the same, it means figuring out how to bring every aspect of your contest together, so you don’t wind up promoting too late. There’s a fine balance between promoting too early or too late. As a rule of thumb, it’s best to begin getting the word out about a month before your contest deadline. It gives entrants enough time to consider the contest and what entering will require of them, without giving so much time that they put off their entry, or forget about it, altogether.
In order to begin promoting in a timely manner, you definitely have to have your contest organized down to the finest details. Save yourself a lot of time and trouble, and make sure everything’s in order from the start!
Make submission easy
Submission might not seem like a facet of promotion, but it can have a lot to do with whether or not entrants decide your contest is worth their time, or if they’ll come back for future contests, which makes it something that deserves more attention than it normally receives. It’s a detail that you might not think about in great detail, but it’s one that will stick with entrants, and can be used as a contest promotion selling point if it’s quick and easy.
First question to consider: Can entrants submit to your contest on-the-go?
If not, that might come back to haunt you in the form of a lower turnout than you’d hoped for. If mobile compatibility hasn’t been on your radar, it definitely should be. Think of how easy it is to capture video when you’re out and about, with a phone or tablet. If you’re encouraging the kind of video that’s quick and candid, or can highlight your product or service in action, you’re working against yourself if the submission process isn’t mobile, and easy.
If you throw up too many roadblocks, it’s going to turn people away. Try to put yourself in the shoes of entrants. Consider what information you’re asking for, how long the process is – and if the length of the process is worth the prize you’re awarding. You want it to be as straightforward and streamlined as possible, that way, entrants are more likely to come back to participate in future contests.