March 19, 2014
Nudging creativity along for the sake of a campaign can be difficult. Here are some tips about how you can draft the best video contest ideas, minus the stress or burnout of forcing yourself into a creative mindset!
Know your limits
Rather than throwing out every outlandish video contest idea you can come up with, start by being aware of your boundaries. This can include budget, contest timeline, and expected turnout. Some people argue that bringing up these boundaries before a brainstorming session will drain the creativity.
It might narrow your ideas, but I’m also of the opinion that it’s better to know your limits upfront. Otherwise you’re spending your energy discussing ideas that aren’t plausible, which is an even bigger waste of time. The best thing to do is get everyone on the same page about what your limits are so you can get creative about how to stretch and work within them.
Be kind to encourage creativity
We all know that there is such a thing as a bad idea. Not every idea that gets pitched is going to be a winner. They won’t all work for the campaign, or work for any campaign, but that doesn’t mean you should shame whoever pitched it. If you’re in an environment that’s meant to foster creativity, the last thing you want to do is dress someone down in front of the entire room.
It seems like common sense, but it bears repeating: Creativity won’t flourish in a space where people feel embarrassed or nervous about throwing out ideas. Keep everyone at ease by starting the brainstorming session with campaign limits that you have to work within. From there you can encourage everyone by keeping up the positive energy in the room and setting an example for others to follow.
Keep track of whatever comes out of brainstorming
The good, the bad, and the ugly. Keep track of all of it so you can look back and put some of the better ideas toward future campaigns.
If you don’t already, it’s a good idea to keep a pad of paper in front of you to take notes on while brainstorming. A lot of us use our tablet or laptop, which is great for convenience, just make sure you don’t get caught up in typing and disengage from the conversations going on around you. Stay active in the conversations that are taking place, and maybe you’ll even come away with more ideas beyond your current campaign efforts.