May 20, 2014
There are a few things you’ll want to keep in mind for your first video testimonial interview. It’s good to set the tone early, to start reinforcing good habits which can make a big difference in the success of your campaign.
Get into the habit of asking
It’s impossible to receive testimonials if you’re not asking for them.
Work on making asking a natural part of your routine with clients. Some people express apprehension about asking, unsure of the kind of feedback they’ll receive, or if their clients will be up for it. The truth is that the majority of clients are going to want to help you out if they’re happy with what you’ve done for them.
Have your questions ready
Asking questions for testimonials takes a little more effort than randomly tossing them out and hoping for the best.
Instead, consider your questions before the interview. While you’re drafting them, start thinking what you should be asking in order to receive video that’ll put viewers at ease while telling them a little about what you do. Consider framing your questions in a way that’ll require further explanation.
Bad question: Was our product/service able to meet your needs?
Good question: How did our product/service meet your needs?
Make them feel at ease
A way to make your clients feel at ease during the video testimonial interview is to have everything ready on your end. If you keep things flowing smoothly with good questions and put them at ease about speaking on camera, it’ll go much better than if you’re unprepared.
If you’re unprepared and fumbling, they’ll pick up on your nerves, and that’s something that will show up in their testimonial. Having everything all set to go beforehand is the best way to prevent nerves from getting the best of you and your client.
Checking the results
Once you have the first testimonial under your belt, check it over to see what the results look like. More than likely, it’ll be fine. Testimonials are brief, to the point, and don’t have to be Hollywood quality to be effective.
If anything does seem off, consider it a learning curve for the next one. Issues with sound or lighting can happen, and have easy fixes.
Don’t sweat the small stuff. Congratulate yourself on getting the first one under your belt and move on to the next one!