December 12, 2014
When we talk about video testimonial benefits – some are more obvious than others. Obviously video is great at doing what text, alone, can’t. And with the ease of sharing and getting the word out about your brand from the people who love it the most, it’s no wonder that testimonials have taken off.
But what about some of the less discussed benefits?
One of those benefits is the way testimonials solidify existing and new relationships with clients.
In order to receive video, you have to be engaged and actively reach out to your clients. In the process, you’ll be getting to know more about them.
In the scramble to keep up with all of the aspects of your brand, those relationships are something that can fall by the wayside. It’s important to be reminded that if we’re not checking in, in this case, for feedback about testimonials, we should be making it a priority.
Not only that, but clients appreciate you wanting their feedback.
They want to know that you value what they have to say. It shows dedication to the customer experience, which is something many brands fall short on. Often, it has to do with fear of hearing something negative, or losing sight of the fact that we wouldn’t be where we are without those customers, who we’re neglecting in some ways.
Testimonials place the focus back on priority number 1: customer experience.
The truth about testimonials, is that the majority of people you ask will be happy to record something for your brand. It’s the reason they stick with you, and plan to do so in the future.
But what about negative feedback? If you make it clear to clients that you’re open to feedback in the form of positive testimonials, it also makes them more willing to come forward if something negative does occur. Instead of Tweeting about it or abruptly closing their account – imagine if they came to you first. If they gave you the chance to look at what happened, address it appropriately, and actively work to make sure it doesn’t happen in the future.
That’s a lot of power, and something that you should strive for. When you open your brand up to accept positive feedback in testimonials, you’re also being given the chance to show that you care about the negative as much as the positive. That you view their experience as priority number one at the end of the day. It’s the way things should be across the board for brands – and if it’s not, testimonials can serve as a great reminder.