July 16, 2014
What are the secrets of word of mouth marketing? Nothing too tricky if you keep in mind your end goal for what it can accomplish for your brand.
Know where your brand stands
Before you decide that you want to throw yourself into word of mouth marketing, you need to take an honest look at what’s being said about your brand.
You want to go in with your eyes wide open and have an understanding about not just the average customer experience, but perceptions and preconceived notions that exist about the product or service you offer.
This also means not being afraid of feedback. Too many brands are either terrified to hear anything negative, or are apathetic to what’s being said. Whether you fall in the first or second camp, it can seriously hold you back from actually benefiting from what consumers have to say.
Your brand’s not going to be dominating the conversation when you engage through word of mouth marketing. The best thing you can do is facilitate the conversation that’s going to be happening among consumers and the clients who want to share their experiences with your brand with the world.
An important way that brands are choosing to elevate the voices of their clients is through video testimonials. Text testimonials aren’t anything new, but introducing video has allowed viewers to connect and relate to the person speaking about their experiences.
Testimonials are just one way to elevate other voices when they share about your brand. No matter how you go about it, the goal is for you to make feedback a priority, to hear from consumers and allow them to engage in their own conversations that you can be part of.