Digital video has taken the web by storm in recent years
. And it's no wonder why, as this content provides a personalized and interesting way to deliver information to an audience while building a personal rapport with them. Although nothing can replace the good old fashioned face-to-face conversation, digital video is often the next best option for businesses that are growing. In the very near future, you can expect the usage of digital video to continue growing, as it has for several years. Here are some video marketing trends
that your company should watch for and incorporate into your own digital marketing efforts in 2016.
Higher Production Value
Thanks to ongoing advancements in smartphone technology, nowadays everyone can carry a decent video camera in their pocket, making it incredibly easy to create, capture and share video content. At one point having any
sort off video presence helped you to stand out from the competition, but that's no longer the case. Expect more brands and organization to utilize easy-to-use video software at a fraction of the cost.
More Metrics, More Data, Better Conversions
With the increase in video usage among marketing teams, we've seen a huge increase in video analytics platforms as well. We now know more about who watches our videos, when they watch them and why they watch them than ever before. The companies at the forefront of digital video marketing know how to gather and use this data to their advantage in future productions.
Personalized Videos for High Value Prospects
Because creating digital videos is getting easier with each passing day, look for more companies to begin using personalized video pitches to their clients. These personalized videos pitches are a great way to connect on a personal level and most clients will be impressed that you took the time to create a video just for them.
In the same vein as personalized videos, video newsletters have become increasingly common as well. Delivering video content straight to the inboxes of your subscribers is a great way to separate yourself from the competition. All companies should try to find interesting and innovative ways to incorporate digital video into their marketing efforts in 2016. The benefits of digital video are well known, but many companies still don't realize just how beneficial they can be – no matter their size or industry.