August 11, 2016
If you’re a blogger or a digital marketer, you’re well aware of the growing trend of video marketing. It is becoming quite essential for online business owners to become proficient in video marketing.
Customers and followers are demanding a more personalized type of content which includes seeing business owners face-to-face. Customers want to build a “like, know, and trust” factor with the person they’re buying from and the best way to do this is with video marketing. Hence the importance of learning from several well-known experts.
If you want to learn even more about this tactic, be sure to follow these other video marketing experts who have already paved the way:
Amy Porterfield (@AmyPorterfield)
Amy Porterfield is highly successful blogger that sells thousands of dollars worth of products every single day using her video marketing strategies. Amy is an expert specifically in webinars which are live or pre-recorded seminars hosted on the web. Amy has broken down webinars to a science and gives away much of her material for free. If you are a blogger looking to sell courses or high-end services through webinars, Amy is the person you should be following.
Chalene Johnson (@ChaleneJohnson)
Chalene Johnson is a fitness and social media expert. She is the face behind super popular fitness programs Chalene Xtreme and Turbo Jam as well as her blog, ChaleneJohnson.com. She and her husband had a video editing company before video marketing was as popular as it is today and she implements her these skills in her successful business.
Chalene knows everything from how to edit a video to lighting and speaking on video. In addition to her blog, she gives aways tons of free information about marketing on her podcast as well.
Tracy Timberlake (@tracytimberlake)
Tracy Timberlake is a beauty vlogger turned video marketing expert. She has courses and personal coaching programs in which she teaches bloggers how to use video as a marketing tool in their business to sell products and services.
Tracy’s experience with Youtube vlogging as well as her experience in selling products through video marketing to bloggers makes her an expert in her field.
One thing that all three of these experts have in common is the use of customer testimonials as a way to build their online businesses. Customer testimonials are powerful because it creates in the viewer a sense of, “If that person can do it, so can I!”
If you would like to get started with video marketing follow these gurus on Twitter and sign up for Bravo to see how you can grow your business with video testimonials.