March 10, 2014
Rather than making your life more difficult, a video contest app is doing its job if it makes things a little easier on you throughout the duration of your contest.
You’ve got a lot on your plate without having to manage every detail of the contest on your own. An app can be a huge help with organization, and making sure everything runs smoothly on your end.
Here’s what you’ll want to look for
You can embed an app onto your site, as well as on your Facebook page. This provides more options for your entrants, widening your pool. You can also ask for entries via Twitter, using a specific hashtag to automatically enter. Providing several ways to enter your video contest is convenient for the people looking to do just that. It increases your reach by targeting entrants where they’re already hanging out.
It’s in your best interest to make sure entrants can share their video, or other videos from the contest on social media. Who doesn’t want free advertising for their contest? It’s an effective way to get the word out about the contest while introducing unfamiliar consumers to your brand in a positive way.
Submission and voting timeline
Control the contest timeline, including the cut off for entries. Every contest has a start and end date, unless you plan on running yours forever! Give entrants enough time to know about the contest you’re running and why they should want to enter and then set a date when you’ll close submissions two begin judging.
You don’t want a generic design that looks like it could belong to any brand. Customize your contest people make the link between it and your brand. Include your logo and incorporate your brand’s colors. Your app should allow you to play around with design so you end up with something that compliments your brand rather than clashes.
Does your app let you access the information used to enter the contest? If not, that’s a problem. Email and other information is great for you to reach out and make new contacts. If your app doesn’t give you this access, it’s better to look elsewhere so you don’t end the contest losing out on valuable info!
Not all video contest apps are created equal. It’s best to do your homework to make sure you get what you need. That means assessing what you’re looking for early on to prevent a last minute scramble to find the right app for you. Doing a little research can go a long way, especially if it’s your first contest and you’re not totally sure what you should be looking out for.