June 10, 2014
What video marketing statistics have to say
The reason? When you get right down to it, it’s all about the in-depth view it provides of what you do, as well as the connection that video’s capable of making between consumers.
When I’m interested in making a decision that requires an investment of trust, time, and money – I want as much information as possible so I know I’m making the right choice.
If my choice is between reading a wall of text for a testimonial or making a purchase based solely on a picture, versus having access to a video testimonial, or video of a product demo, I’m going to choose video.
A reported 80% of online visitors will watch a video, with only 20% reading text entirely. Looking closer – 90% of users admit that video helps their decision making process.
Knowing the ins and out of a product or service is going to answer the question of whether or not it’ll be of use, or solve the problem that drives people to seek what you’re offering. It can provide an inside look into how something works in a way that text or a picture, alone, cannot.
Done correctly, these videos will address any concerns and sell the value of making an investment, which is why real estate listings with video receive 403% more inquiries than those without video. Even better, they have the ability to make an important, lasting connection as a result of facilitating a conversation that includes, rather than excludes consumers. Getting consumers in on the conversation by encouraging video testimonials, and other video campaigns shows that you value their voice.
Marketing that brings aboard the consumer for feedback and growth is placing you on track for providing consumers with the best experience possible. It means you can learn and grow together, attracting and keeping fans rather than blundering forward without meaningful change, which will turn fans off.
The power of video marketing isn’t just that consumers have responded favorably to it. If you’re using it to your advantage, it can also make your brand even better at what you do in the process.