2nd Wind Exercise Launches Product Review Contest, Utilizes The Bravo Facebook App
Milwaukee Social Media
Every so often we invite our customers to tell their stories. Today's spotlight is on Milwaukee Social Media, a social media training, speaking and strategy agency in...you guessed it...Milwaukee! Click here if you're interested in getting your story published...Tell us a little about your company. Need to know how to use the latest social media tools to connect to your prospects and convert them to customers? We can do that! What makes your company different from other companies in the market? We've been on the Internet since before Al Gore invented it. Our founder used to deliver e-mail, by hand, in the 90s. We focus on straight forward, no fluff ways you can use social media to grow your business. We are really interested in the way marketing has changed in the last few years. What has changed for you as far as your marketing efforts are concerned? Video is so much more important than it was even 12 months ago, and we've had to adapt to that. Podcasts are also important, and we're pushing resources into both channels this year. Any channel that you just broadcast and pretend to be personal works even less than effectively than it used to. How long have you been using Bravo, and how are you integrating the user-generated video platform into your marketing efforts? I've been using Bravo for 12-15 months. I use the platform to capture and give testimonial videos. I've embedded the testimonials on my website, on my LinkedIn profile, and use them in my corporate newsletters. Any final thoughts? The Bravo platform is affordable and extremely easy to use. The videos are portable and can be put on my YouTube channel. Any support I've needed (which admittedly was because of something I overlooked) has been done quickly, effectively, and with a smile. Simply put - Bravo does the hard work for me so I don't have to.
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Success Stories: One Hour Translation Uses Bravo to Collect Video Profiles From Their Translator Community
Every so often we invite our customers to tell their stories. Today's success story involves Yaron Kaufman, CMO of One Hour Translation. They provide high-quality professional human translation of over 75 languages and over 2500 language pairs.
I am the CMO at One Hour Translation, the world's largest online translation agency.
Using Bravo's simple platform, we're able to easily collect video profiles from our translator community.
The biggest challenge thus far has been finding a way to upload longer, lengthier videos in a simple way.
At the start of our campaign, we sent personal emails to our translators requesting them to record a profile video. Later, we found that a better, more effective approach was to send our translators designed email templates.
We received some really awesome profile videos from our translators, and we were happy to learn how much they love and appreciate One Hour Translation. We've also uploaded these videos to Youtube, and we're starting to see some excellent results there, too.
Bravo is really a great platform for capturing videos. The only recommendation I have would be to expand the design and editing features to make it even that much better.
Thanks for sharing your success story with us, Yaron!
Success Stories: Time to Hire Uses Bravo to Disarm the Skeptics
Every so often we invite our customers to tell their stories. Today's success story involves Chad Bronstein, founder of Time to Hire. His company connects thousands of qualified commission sales people with businesses who are looking to hire positions in direct sales, in-home sales, outside sales, inside sales, and sales management.
Time To Hire helps companies of all types find US-based commission only sales reps quickly and cost effectively.
When we started the company we ran into a lot of skeptical people. Video testimonials help us overcome this objection for the majority of prospective clients. We use Bravo because it simplifies the video creation process for our customer and reduces the amount of editing time on our end.
Even though Bravo makes the process painless, most people won't do a video without some incentive. We offer clients a small discount off their next campaign in exchange for a video testimonial.
We were still receiving a lot of vertical videos and adding some additional instructions to our Bravo page solved it for the most part. We also found that using Bravo's instructional page to coach the customer on the proper format was very helpful.
In our experience, text testimonials don't do much to enhance your online credibility. When we started doing videos, this problem was reduced by a factor of 80% or more. Another issue we had was people asking for references and bothering our existing clients. The video testimonials have made this issue nearly non-existent.
We'd like to see higher definition videos and the option to automatically upload to YouTube or Vimeo (both please).
Thanks for sharing your success story with us, Chad! You'll be happy to know that higher resolution videos, as well as YouTube and Vimeo integrations, are features we're planning on releasing this summer.
Stay tuned-in to the Feature Updates section of our blog for more details in the coming weeks!