Video Marketing

3 Must-Read Video Marketing Best Practices

Tue Nov 15 2016 10:20:39 GMT+0000 (Coordinated Universal Time)
3 Must-Read Video Marketing Best PracticesVideo marketing is the single best way to give your customers a visual representation and demonstration of your products. Video marketing, and customer video testimonials in particular, allow customers to take a product or service on a virtual test run without having to speak with a sales rep who's only pushing the customer to make a purchase. In short, video marketing let's customers learn more about a product on their own time. And adding videos to both YouTube and your website increases your Google SERP ranking as well as transparency levels, making your brand seem more trustworthy and authoritative. So whether you're making a video using an old camcorder, a webcam, or you have an experienced video marketer helping you out, these three video marketing best practices should always be top-of-mind.
1. Do your research
Some may say that imitation is the sincerest form of flattery, and while you definitely don't want to just flat-out copy what your competitors are doing, you need to conduct research. Part of conducting video marketing research involves looking at what the competition is doing and then set out to do it BETTER.
  • Look over your competitors' YouTube channels. Are they using the regular default design or are their banners and other design elements completely customized to fit their brand?
  • Check out their video selection. Do they offer several playlists composed of dozens of in-depth videos, or are there just a couple of videos they uploaded four years ago?
  • Do they interact with their customers through the YouTube comments section, or is it apparent that they don't place much emphasis on customer engagement?
2. Don't forget SEO
Over the years videos have become an integral part to search engines and their page results. In fact, videos consist of over 70% of the search engine results for the top 100 universal listings. By optimizing your videos for the search engines, you greatly increase the chances of search engine users finding your videos. Just like a websites posts and pages, videos should be optimized with relevant keywords within titles, descriptions and meta data.
3. Repurpose your content
Creating well-crafted videos that get a lot of views, increase customer interaction, and generate leads should stand the test of time. So use your most popular videos as leverage! These videos can also help you create other forms of valuable and engaging content:
  • Creating transcript texts for your most popular videos significantly enhances the videos value by giving you an added element of on-page SEO. Video transcripts can also be used to place quotes in press releases and other promotional marketing material.
  • Videos can be repurposed as "audio-only podcasts" on iTunes and other podcasting platforms. This helps create another marketing channel that allows you to widen your audience reach.
  • Use your videos to create still images. Post these images on social media outlets with a description and link pointing back to the original video.
What other video marketing best practices would you add to the list? Comment and let us know!

3 Creative Video Marketing Ideas That Work Like Magic

Thu Sep 01 2016 08:00:32 GMT+0000 (Coordinated Universal Time)
3 Creative Video Marketing Ideas That Work Like MagicNowadays, it seems everyone is integrating video into their marketing efforts. But sometimes it can be difficult to continue to come up with creative ideas for your videos or overall strategy. Plus, you want to actually create videos that are impactful for your not just your business, but your audience(s) as well. To help boost awareness and sales for your business, here are a few creative video marketing ideas that work like magic:
1. Create video lead magnets
Every business is offering ebooks or guides as free lead magnets to gain email subscribers and generate leads. A twist on this is to create video lead magnets where you utilize these clips to hook potential new clients. Take some of your best performing text lead magnets and turn them into a video format where you discuss the key takeaways from the information. You could even do this as a series of videos and create a free video mini-course that generates new leads and ultimately drums up new sales. (Remember, the shorter, the better!)
2. Record and stream daily Facebook Live videos
Create daily Facebook Live videos discussing key topics that are important to your customers. You can even do this as a daily show with a particular theme. For example, let's say that you have an apparel company. By creating daily Facebook Live videos, you can reveal and talk about the designs of a new shirt each day. You can then repurpose these talks and post them on your other social channels.
3. Incorporate exclusive offers in your videos
Limit your video to a particular audience and then offer that audience an exclusive deal. For instance, you could use a platform like Snapchat and give your followers there an exclusive discount or promotional code they can use to buy your new product. Of course, you can then cross-promote across multiple channels to build up your following in other places as well. By implementing these creative ideas into your video marketing, you can begin growing your audience and increasing sales for your business. What other creative video marketing ideas have helped move the needle for your business? Comment and let us know!

3 Video Marketing Experts Every Marketer Should Follow

Thu Aug 11 2016 08:00:43 GMT+0000 (Coordinated Universal Time)
3 Video Marketing Experts Every Marketer Should FollowIf you're a blogger or a digital marketer, you're well aware of the growing trend of video marketing. It is becoming quite essential for online business owners to become proficient in video marketing. Customers and followers are demanding a more personalized type of content which includes seeing business owners face-to-face. Customers want to build a "like, know, and trust" factor with the person they're buying from and the best way to do this is with video marketing. Hence the importance of learning from several well-known experts. If you want to learn even more about this tactic, be sure to follow these other video marketing experts who have already paved the way:
Amy Porterfield (@AmyPorterfield)
Amy Porterfield is highly successful blogger that sells thousands of dollars worth of products every single day using her video marketing strategies. Amy is an expert specifically in webinars which are live or pre-recorded seminars hosted on the web. Amy has broken down webinars to a science and gives away much of her material for free. If you are a blogger looking to sell courses or high-end services through webinars, Amy is the person you should be following.
Chalene Johnson (@ChaleneJohnson)
Chalene Johnson is a fitness and social media expert. She is the face behind super popular fitness programs Chalene Xtreme and Turbo Jam as well as her blog, ChaleneJohnson.com. She and her husband had a video editing company before video marketing was as popular as it is today and she implements her these skills in her successful business. Chalene knows everything from how to edit a video to lighting and speaking on video. In addition to her blog, she gives aways tons of free information about marketing on her podcast as well.
Tracy Timberlake (@tracytimberlake)
Tracy Timberlake is a beauty vlogger turned video marketing expert. She has courses and personal coaching programs in which she teaches bloggers how to use video as a marketing tool in their business to sell products and services. Tracy's experience with Youtube vlogging as well as her experience in selling products through video marketing to bloggers makes her an expert in her field. One thing that all three of these experts have in common is the use of customer testimonials as a way to build their online businesses. Customer testimonials are powerful because it creates in the viewer a sense of, "If that person can do it, so can I!" If you would like to get started with video marketing follow these gurus on Twitter and sign up for Bravo to see how you can grow your business with video testimonials.

4 Video Marketing Ideas Using Live-Stream Video Platforms

Thu Jul 28 2016 08:00:17 GMT+0000 (Coordinated Universal Time)
4 Video Marketing Ideas Using Live-Stream Video PlatformsLive-stream video platforms like Periscope and Facebook Live offer incredible opportunities for marketers and brands to deeply connect with their audience, share valuable content, and increase exposure—all using their mobile devices. Successful brands are leveraging these tools to execute their video marketing ideas in ways that create authentic experiences and boosts follower engagement. It’s one of the best video trends on social media and should be included in your overall digital marketing plan. Some of the benefits to using live stream video include driving free traffic to your site by promoting it live, quickly building trust with followers, gaining immediate feedback from customers for further insights, and growing your subscriber list. The following are a few video marketing ideas specifically for live-stream video platforms to help generate these results in your business:
1. Give your people behind the scenes access
Grant viewers an upfront look into how you do business by taking them behind the scenes. This creates a more intimate and transparent experience by allowing your fans to see the real you! It’s an excellent strategy to improve engagement and buzz around your brand, while showing the world the person (or people) behind the message.
2. Highlight new product releases
Launching or recently launched a new product? Share the inside scoop on your next broadcast highlighting the features, benefits, and the how-to’s for more in-depth information. Use tools like Periscope to simply keep your market in the know and be seen as the go-to source.
3. Offer exclusive giveaways to your audience
Giving special offers and discounts to viewers in exchange for their email address allows you to grow your leads list, putting more qualified prospects into your funnel. Building your email list is the lifeline to your business, and using live-stream broadcasts positions you to further your marketing goals by capturing more leads. Example: Simply include a call-to-action during your live broadcast and emphasize that anyone who provides their email contact in the comments will receive a special gift.
4. Schedule live FAQ sessions & answer questions on the spot
This final idea is packed with power! First, it increases responsiveness as your audience asks you anything—live and in living color. Second, imagine being asked 10 new questions that you never thought to ask. You can later convert these questions into future content for videos, more broadcasts, and blog posts. You'll never run out of content, plus it's highly relatable to your audience because it came from them. As you implement these ideas into your video marketing strategy, you'll experience a surge in followers, increase fan engagement, humanize your brand, and create more content that resonates with your audience. It’s a winning method to growing your online presence in 2016. Much success!

Video Marketing Trends: Why They Trend (as Recounted by One Anthropologist)

Thu Jul 21 2016 14:20:29 GMT+0000 (Coordinated Universal Time)
Video Marketing Trends: Why They Trend (as Recounted by One Anthropologist)No doubt we were once smell-centric hominids, largely due to our brain's amygdala. And the part of the amygdala in which we process scent is among the most primitive parts of our brain, and has led evolutionary psychologists and smell scientists (no, really, they exist) to conclude that we were once far better smellers and far poorer see-ers. We know you're probably thinking, "how does this relate to video marketing trends?" Well, as marketers, it's important to understand how your customers think and perceive the content you present to them. Fast forward to 2016 when we woke up and realized that here we are, hyper-sight-centric homo sapiens who have evolved to privilege vision above each of our other senses. Marketers the planet over, who are now talking trends, identify key things such as:
  • The shift toward branded video content,
  • More and longer videos on home pages and product pages,
  • An increased use of animated GIFs on social media, and
  • Real time storytelling via Live-Stream Social.
Do you see the commonality? Vision is now our paradigmatic perceptual sense―both in marketing and in life. So much so, in fact, that if you search "which sense would you give up?" you get dozens of articles and forum posts, and a vast majority of individuals saying they would give up their sense of smell (see Rachel Herz's work to renew your faith in smell) or once in awhile, their taste or hearing. In the 1970s and 80s, scientists started debating our preferences for vision, arguing this was biasing our studies and thus our findings, which was biasing our understandings of humanity. The most important of these scientists started arguing that we needed to examine the ways in which human sensory experience overlapped, the ways in which our senses are interdependent, which is how we got, for example, the McGurk Effect and McGurk's aptly titled article, Hearing lips and seeing voices. But the call for study of interwoven sensual experiences has been challenged since its beginning. Scientists Dustin Stokes and Steven Biggs argued, notably, that sight is, in fact, special. Special, they said, in that it dominates the other senses:
Quite roughly, the visual dominates another sense S, say audition, with respect to property P if the visual asymmetrically affects how auditory stimuli that are relevant to identifying P are processed, where the effect is asymmetric in that the auditory has no comparable effect on how visual stimuli that are relevant to identifying P are processed. We find that the visual dominates with respect to a wide range of properties in psychologically and epistemically significant ways, such that the dominance of the visual partly explains why we can rightly say that vision is special.
Scratch and sniff video, of course, could someday change this contemporary fact. Meanwhile our marketing, like ourselves, will remain vision-centric.

3 More Video Marketing Experts to Follow on Twitter

Thu Jul 07 2016 14:35:55 GMT+0000 (Coordinated Universal Time)
3 More Video Marketing Experts to Follow on TwitterAs most companies are keenly aware, video and digital marketing is an ever-changing world. Social media is a fine way to assess the current pulse of various ongoing trends, particularly in the use of video marketing experts. Very often, sites like Twitter can provide a clear insight into cutting-edge innovators who are also leading influencers. While we brought you a few of these industry savants recently, there are still plenty of other video marketing experts out there worth following:
John Shahidi (@john)
One stand-out persona would be John Shahidi, who is the CEO of Shots (a popular mobile app for selfies). Shahidi has amassed a large following of over 300,000, and is often one of the leading sources of current events articles, which he regularly retweets or shares. This approach helps to provide quick promotion for his information, which allows his clients to enjoy reaching a broad audience in a short period.
Rand Fishkin (@randfish)
Another prominent marketer and Twitter guru is Rand Fishkin. He also has a substantial following (over 200,000 followers), and his dedication to information, as well as the marketing success of his clients, has led most of his followers to re-share much of his online information. By allowing customers to do the talking, the video marketing for Fishkin's company, along with any others he promotes, is able to reach a vast audience quickly.
Mike Street (@MrMikeStreet)
Lastly, the work of Mike Street has also attracted much attention. As a premier podcaster, Street produces a weekly series for his customers called Smart Brown Voices, and his to-the-point narratives provide clear and effective video advertisements for his patrons. Success in the world of video marketing relies upon being engaging, drawing an audience, and maintaining current clients while seeking out fresh ones as well. With strong testimonials such as software and a dedicated audience, businesses who use video marketing combined with social media are firmly set on a path to ongoing accomplishments!

Video Marketing Best Practices: Incorporating the Sales Message

Thu Jun 02 2016 14:00:32 GMT+0000 (Coordinated Universal Time)
Video Marketing Best Practices: Incorporating the Sales MessageSelling products to the modern consumer is an exercise in reverse psychology. Here are some of the video marketing best practices for getting your message across in a way that will actually help your revenues.
The Emotional Ping
Informing the audience must coincide with an effort to entertain the audience. However, entertainment does not necessarily mean a positive emotion. Although marketing pros agree that the first emotional ping should happen within the first five seconds of an ad, the positive or negative nature of the ping is unimportant. What is important is to move your audience emotionally before trying to sell.
The Sell Placement
In most ads, the main focus of the ad is a central character. You do not have to speak your sell out of the mouth of this character. Actually, the modern consumer responds better to an alternative sell. For instance, your brand or banner quietly sits to the side of the central character as he expounds upon a problem that your brand can solve. Your ad points to the brand as a solution in a unique way, but your central character does not have to speak it.
The Call to Action
Most marketing experts believe the call to action comes at the end of the ad. This is the traditional way of thinking about the CTA, but there are more effective ways to move your potential customer to action. In general, the call to action happens throughout the entire ad through visual placement of the brand, a spoken aside from a secondary character or a reference to a keyword that your brand associates with. Put multiple calls to action in your ads using every sense you can to call attention to them.

3 Video Marketing Experts to Follow on Twitter

Fri May 20 2016 16:34:48 GMT+0000 (Coordinated Universal Time)
3 Video Marketing Experts to Follow on TwitterVideo marketing is the small business outreach of the present and future, and you need to know how to take full advantage of the medium. Not surprisingly, many key influencers in the video marketing arena can be found on popular social networks, including Twitter and Facebook. To leverage their expertise, here are three established and fun video marketing experts to follow, take advice from and communicate with on Twitter.
Stephanie Carls (@stephelisecarls)
Stephanie Carls is a YouTube how-to guru, as well as a prominent Twitter personality, and she is upheld by none other than the Huffington Post. If you're looking for a vibrant personality who can offer tips on how to better market your videos (especially in the tech space), Stephanie is your go-to girl.
Dwight Cook (@dwightcook)
Dwight Cook is perhaps the most unique personality in the world of video marketing. However, his ideas are effective, and the way in which he presents his views will open your eyes to new possibilities and strategies. Dwight also has great advice on production as well as marketing to improve overall engagement with your content.
Mark R. Robertson (@markrrobertson)
Another noteworthy expert who's active in the Twitterverse is Mark Robertson, the founder of ReelSEO, a leading site for advice on video marketing. Besides offering loads of advice and shared pieces from other resources, Mark has such a great and silly personality on Twitter that it's hard not to be charmed by his tweets! Who else do you follow on Twitter for video marketing tips and tricks? Comment and let us know!

Video Marketing Analytics: The Key Metrics You Should Always Track

Thu Apr 28 2016 08:00:11 GMT+0000 (Coordinated Universal Time)
Video Marketing Analytics: The Key Metrics You Should Always TrackOne of the most important steps in a video marketing campaign is the timely analysis and evaluation of the results. After all, pouring over your video marketing analytics is how you determine whether your campaign was truly a success, and what changes you need to make for future campaigns. While video marketing can provide huge amounts of data, too much data can be a problem for marketers when that data can’t be easily used to improve your company’s bottom line. That’s why it’s necessary to identify the correct metrics before you launch your video marketing campaign and get lost in the data abyss later on. Your metrics should:
  • Be easy to understand and use
  • Be easy to replicate, so that it can be compared from one period to another and be used by multiple departments within your organization.
  • Provide insightful and actionable information that impacts your business.
By collecting and measuring the correct data, you will be better able to evaluate the results. Here are six metrics that are most indispensable when evaluating the effectiveness of your video marketing campaign.
1. Demographics
It’s important to know who is watching your marketing video because it tells you the likelihood that they will buy your product or service. One quick analysis, for instance, is to compare the video’s viewers to your existing customers.
2. Play rate
This metric is the percentage of visitors who watched the video. A video’s play rate is affected by many factors, such as where it’s placed on your website, where it’s placed on the page, the size or nature of its thumbnail, or how well it coincides with the other content on the page.
3. Average engagement
This metric tells you, on average, what percentage of the video was watched. If viewers are watching the video all the way to the end, your message is obviously being well received. If, however, they are clicking off after only a few seconds, you probably have targeted the wrong audience or your messaging may need to be dialed in. Keep in mind that 100% viewer retention isn't necessary, along with creating a "viral video". The goal is to engage with your target viewers, i.e. the demographic that's most likely to respond and engage with your content.
4. Comments and social shares
How many viewers are making comments are sharing your video(s) on their social media accounts? Typically viewers who comment on or share your video are highly engaged with the message and are more likely to act on your product or service.
5. Traffic source
You definitely want to know how viewers are finding your video. Odds are that you’ve invested some of your company’s valuable resources into luring viewers to your video, so it’s important to know which mediums and sources are generating the most traffic. You also need to know whether that source is bringing traffic that matches your target demographic. Effectively using video marketing analytics gives you more control over your marketing strategy. This helps you improve the performance of your marketing videos, which leads to better results. For more information on using video to establish credibility, convert more leads and close more business online, contact us today.

Must-Read Video Marketing Ideas to Generate New Sales

Thu Apr 07 2016 08:00:19 GMT+0000 (Coordinated Universal Time)
Must-Read Video Marketing Ideas to Generate New SalesVideo testimonials are great sales tools that provide a good return on investment for the amount of time and money necessary to create them. But, like most things, not all video testimonials are created equal. Below are some video marketing ideas that will help you generate better video testimonials and, ultimately, new sales.
What makes a great video testimonial?
The purpose of a video testimonial is to let your satisfied customers do the talking so you can convert prospects into actual business. Ironically, the best video testimonials are not sales-y. That’s because people don’t want to be sold. Conversely, they are likely to react positively to a non-salesperson who has had a buying experience similar to what they are facing. A great video testimonial:
  • Mentions the benefits of doing business with your company. For instance, did your product or service solve their problems or save them money? Or both?
  • Comes from someone with whom your prospects can relate. For instance, if your target market includes automobile enthusiasts, the video testimonial might mention what kind of car the speaker owns.
  • Is credible. In this regard, video is undeniably the best because prospects can see and hear the speaker. Also, the testimonial’s credibility can be amplified when the speaker describes his or her particular reasons for doing business with you.
  • Compares your product or service to the competition. This kind of testimonial helps to separate your company from the competition and reduces your prospect’s need to visit your competitors’ websites.
Lights, camera, action
You know what your typical customers think and feel when they’re trying to decide whether to do business with you. So, you can use that knowledge to create a few questions to elicit information that will be useful to the people who visit your website. When creating your questions, it’s helpful to include opened-ended, high-gain questions. Open-ended questions can’t be answered with a single word, like yes or no. High-gain questions usually begin with “how” or “why” and require the respondent to explain or describe their experience with your product or service. For example: In 60 seconds or less, briefly describe your experience and tell us why you enjoyed working with us. We appreciate your feedback.
Money motivates
Video testimonial contests are an excellent way to motivate your customers and to generate testimonials faster than usual. But contests require offering prizes, so what should that prize be? The answer is obvious when considering that you want repeat business, as well as testimonials from customers who are eager to do more business with you. That’s why the best prize you can offer is a discount the next time they do business with you. Moreover, the discounts can be tiered. That is, you can offer a minimal discount for simply participating. And, you can offer incrementally deeper discounts for better quality feedback. An advantage of this kind of contest is that it can be designed to match the discounts you already offer to repeat customers or during seasonal sales promotions.
Now... get started!
Whatever product or service you provide, your expertise probably doesn’t include producing video testimonials. Luckily, Bravo's expertise is providing companies with a software solution that makes capturing and promoting customer video testimonials even easier.

The All-Too-Common Video Marketing Mistakes You Should Avoid

Thu Mar 17 2016 08:00:45 GMT+0000 (Coordinated Universal Time)
The All-Too-Common Video Marketing Mistakes You Should AvoidIf you're a newcomer in the video marketing industry, it's often easy to make common mistakes that a more experienced individual wouldn't. However, that's not to say there's anything necessarily wrong with slipping up. After all, not only is it common among most inexperienced individuals, but it's all about learning from your mistakes and improving upon them. So why not use your slip-ups as a learning experience? With that said, there are two common video marketing mistakes that newcomers should be aware of and avoid making.
Quantity Over Quality
Sometimes newcomers in the video marketing industry may feel their video has to be as long as possible. However, what's important to remember is that every second of the video counts. After all, you don't want your audience to lose attention. There's nothing wrong with making a video lengthy, but make sure it has substance throughout and isn't just stretched out for the sake of doing so. However, the term "quantity over quality" also refers to newcomers who are looking to make their videos viral, right off the bat. In other words, you become so focused on getting millions of viewers, the video content isn't a priority. One should never sacrifice quality over quantity. After all, even the most successful video marketers didn't gain an audience overnight.
Too Much Information
While it's true that your audience should be interested in whatever you're aiming to market, some marketers have a tendency to make their videos too informational; to the point where it bores the audience. Your video shouldn't be purely for entertainment value, but it's important to strike a balance between both. Inform the audience of what you're marketing, but don't be afraid to engage and even entertain them either. What other mistakes or video marketing trends have you noticed lately? Comment below and let us know!

5 More Video Marketing Trends to Inspire Your Next Campaign

Thu Mar 10 2016 08:00:25 GMT+0000 (Coordinated Universal Time)
5 More Video Marketing Trends to Inspire Your Next CampaignTrends: hate them or love them, but it's more than likely that you'll follow them or pay attention to them, at the very least. Video marketing is constantly evolving and is still among the most effective ways to advertise for your business, product, or service. Being a part of such a competitive world, video marketing also falls at the hand of an ever-changing demand to be different and updated. This marketing strategy is subject to follow the current fads of the year, as well. Here are five of the biggest video marketing trends we're currently seeing:
1. Holidays
People love their holidays and they love marketing that focuses on them. Surely enough adding a Christmas tree or Fourth of July fireworks display to your advertisement will thrill the population and increase the likelihood of them wanting it.
2. Music
If it's on Billboard's Top 100, it's also more than likely in a marketing video. If you love the song, you just may love the product, right? Even more-so, people remember music. If they hear the song played in a marketing video, they will remember what it was playing for.
3. Customer Stories
People love real-life examples. If a previous consumer tells their story on video, it becomes an overall relatable product to the next, potential consumer.
4. Going Global
We live in the most tolerant, united time ever recorded in history. People just love the idea of unification. Video marketing is running with that, wholeheartedly. (Incorporating different languages into video marketing is greatly appreciated by the audience as well, if applicable.)
5. Series
While "to be continued" drives people crazy, it absolutely also leaves them eager to see what happens next. People love waiting for the next part to be revealed, after all. As previously mentioned, trends are not appreciated by everyone, but the world always sets the standard as far as what's current. Either way, it will surely be interesting to find out the direction video marketing will head next.

Which Video Marketing Strategies Will Work Best For You?

Mon Mar 07 2016 08:00:15 GMT+0000 (Coordinated Universal Time)
Which Video Marketing Strategies Will Work Best For You?It's no surprise just how important video marketing is, especially in today's age of technology. However, what also needs to be remembered, is that the marketing strategies that work for one business, may or may not be suitable to you. After all, there are numerous video marketing trends, and some work better in certain situations. For example, let's say you were trying to market your videos through social media. It would probably be more suitable if you had an online business, instead of an office based one, so to speak. Of course, though, there are exceptions to this, but it's still something to keep in mind. Overall, here's how to decide which video marketing strategies would be most suitable for you. First of all, it's important consider what outlet you want to use for marketing your videos. For example, if you plan to share via Facebook, remember that it's a large and interactive audience, and the videos shared there get quite a bit of interaction. On the other hand, Twitter has much more of a niche audience, and while there's nothing wrong with using it to share your content, it's not meant to be used in the same way as other social media sites. Whatever marketing trends you're considering, adapt them to fit the scope of your outlet. The medium is the message, and each audience is unique. Though this was briefly touched upon earlier, the video marketing strategies that will work best for your company, are also determined by the type of business you run. If you run an office-based business, for example, many of your marketing techniques will require more of a direct approach with your customers. However, if your company is online, your strategies would mostly involve engaging others through online video content, although the approach isn't as direct as the former. Even though both approaches have their pros and cons, each is unique and adaptable for the situation at hand. What's worked and what hasn't for you? Drop us a comment and let us know!

Consumer Pain: One of the Most Overlooked Video Marketing Ideas

Mon Feb 29 2016 08:00:13 GMT+0000 (Coordinated Universal Time)
Consumer Pain: One of the Most Overlooked Video Marketing IdeasWhen brainstorming video marketing ideas, most people think of new ways to showcase their products or explain their services. They want to create a unique video worthy of their businesses. Although this is a vital part of the process, the step that most people overlook is the one that can most drastically increase your sales. It's simple, yet powerful: Identify with your customer--and sympathize with their pain. Instead of jumping right into your product, you should demonstrate that you understand the troubles they face... and that your product is the solution they desperately need. Not sure how to approach this invaluable technique? Here are 3 key steps.
1. Imagine the daily life of your customer
Maybe you're selling customer resource management (CRM) software. Do your customers wake up worrying that they won't meet their quota this month? Is their boss criticizing their "laziness" while eating donuts in his cozy office? Simply by mentioning the troubles they face, you will establish a rapport and build trust immediately.
2. Think of the indirect problems caused by their central concern
Your CRM software customer doesn't want to make more sales simply because it's enjoyable or intrinsically rewarding. They need the money they make from their job. They want to make enough commissions to buy the car they've been saving up for. They want to be the most successful person in their neighborhood. Not making enough sales is so much more critical than a simple number on a spreadsheet: it's their livelihood and well-being. Focus on the side effects of the problem they face.
3. Don't be afraid to overstate the problem
The worse a problem is, the more valuable the solution is. If your software will help someone make a few more sales this month, so what? If your software will get them their dream car, let them keep their home, and be the success story of their town... you are indispensable. Simply by reminding the customer of these problems, you will give them the motivation to solve them -- by purchasing your product.

2 Quick Video Marketing Tips to Boost Engagement

Mon Feb 22 2016 08:00:55 GMT+0000 (Coordinated Universal Time)
2 Quick Video Marketing Tips to Boost EngagementWe are a visual society and as a marketer that means finding ways to catch people's eye and keep their attention. One of the best ways to do that is with video. Not only does the movement on an otherwise static page attract the eye, but it's a platform that allows you to impart a large amount of information with the least amount of effort on the part of the consumer. But as you create your strategy, be sure to keep these two quick video marketing tips in mind:
1. Keep It Short
Let's face it, the average attention span of an adult is around eight seconds. Now that's where actually making the videos gets difficult. You want to tell your customers everything that makes your product wonderful, but they're going to stop paying attention pretty quickly. Resist the urge to make a 15-minute infomercial and make a few snippets around 30 seconds each instead. Consider taking a page from old-time serials and release a longer video in smaller sections. Get creative and remember that it doesn't take an hour to develop a story.
2. Customer Generated Videos
Your customers love your product, they use it all the time. So why not give them a chance to showcase that in a short video? Almost every business has a way for consumers to leave text feedback. Given that approximately 80% of consumers will check online reviews a business can't thrive without it, but this takes consumer feedback one step further. Instead of text which is often long or vague, this allows your users to demonstrate what it is about your product that makes it worth purchasing. A picture is worth a thousand words. As you are creating your marketing strategy don't forsake video. Visit us for more tips and to keep up with the latest video marketing trends.

Video Marketing Trends for 2016: Periscope

Thu Feb 11 2016 08:00:09 GMT+0000 (Coordinated Universal Time)
Video Marketing Trends for 2016: PeriscopeLaunched in 2015, Periscope quickly rose in popularity and numerous marketers consider it one of the video marketing trends for 2016. Numerous entrepreneurs, speakers, celebrities, and marketers have dipped their feet in the water. Ellen DeGeneres is just one example of a famous talk show host who has tried Periscope. What exactly is Periscope? It's a live video streaming app owned by Twitter that enables audience engagement during the broadcast via giving hearts and sending comments that show up on the stream. A completed broadcast on Periscope can be replayed for 24 hours before it disappears. This creates a sense of urgency in followers to watch the video within 24 hours because there's no guarantee the broadcaster will upload the video to another site like YouTube. So how can you, as a marketer, make use of Periscope? One way is to announce new products and provide special offers through this live video tool. Other ideas include Q&A sessions, views into brand culture, and special guest takeovers. Where's the proof that Periscope is a video marketing trend? Take a look a these Periscope facts and statistics:
  • Six months after its launch, Periscope reached 10 million downloads.
  • Periscope has 1.85 million active daily users.
  • 350,000 hours worth of video is recorded daily on Periscope.
  • 40 years worth of video is watched every day on Periscope.
Live video streaming has been increasing in popularity, and Periscope is one of the top video streaming platforms being used. Periscope will likely continue rising throughout 2016 as word spreads and more brands incorporate it into their video marketing strategies. Now's the time for you to start video marketing with Periscope before the competition for loyal viewers increases.

Engaging Video Marketing Ideas for Promoting Your Company

Mon Jan 18 2016 08:00:26 GMT+0000 (Coordinated Universal Time)
Engaging Video Marketing Ideas for Promoting Your CompanyVideo marketing is growing exponentially in the business world, as many companies now see the value of using visuals and storytelling to engage and convert prospects into buyers. As an interactive medium, videos combine audio, music, text, and graphics to create a more rewarding experience for the viewer. Videos are also an excellent way to build and nurture relationships and increase traffic to the company website. By using a variety of video marketing ideas, you can provide useful and relevant information for promoting your company.
Video Demonstrations
Online demonstration of how to use your company's products and services is a very popular marketing method. These demonstrations show viewers just how a product or service works and how to get the best results. These explanatory videos also answer questions that most people may have about using a product or service.
Video Testimonials
Testimonials are always an excellent way to sell. Prospective customers want to know how well a product or service works before they make a purchase. More and more people nowadays look to reviews, feedback and testimonials before they buy. By using video testimonials of satisfied customers offering praise, you give prospects social proof that your products really work.
Video Press Releases
Although traditional press releases are still necessary, more companies are now using video press releases as well to engage potential customers, the media and industry journalists. A press release provides important news about a company such as a product launch, partnership, new funding, award, or other information that's both relevant and useful.
Company Overview
Another type of video to use for marketing purposes is the company overview. This video gives a short history of a company, discusses its philosophy or mission statement, and its accomplishments in the marketplace. A company overview video can be used as part of the "about us" page of a website, or as an introduction to the company for prospects. This video is incredibly valuable since most people want to know more about a company they're considering doing business with before paying for a product or service. After all, what better way to demonstrate what you can offer than with an engaging and informative video overview? The Internet is a visual medium, and videos provide the perfect vehicle for educating and entertaining viewers. Videos also require less work than reading an article or website content. With so many video marketing ideas to choose from, a company can find that type that best suits their goals and keeps them relevant in a competitive marketplace.

4 More Video Marketing Trends to Expect in 2016

Mon Jan 11 2016 08:00:23 GMT+0000 (Coordinated Universal Time)
4 More Video Marketing Trends to Expect in 2016We don't mean to sound like a broken record, but big changes are coming for video marketing in 2016. As mentioned, 2015 has seen a significant rise in online video views, including video ads. 2016 will see an even bigger increase in the number of videos viewed - many of which will be customer video testimonials. Below are four more video marketing trends that will contribute to this increase.
1. More people will look to video as an online means of communication.
With the new innovations in Facebook’s video platform such as Live streaming (see below) and 360 degree VR-like viewing, more people will watch not videos not only on Facebook videos but also on competing platforms. According to Fastcompany.com, “Last year, Facebook more than doubled its daily video views to 8 billion. . . Twitter launched native video of its own in 2015, while Snapchat now reports 6 billion daily video views in its own right. In total, adult users now consume a total of 66 minutes of online video each and every day.” It says this total will rise significantly in 2016.
2. More people will be viewing video on their mobile devices.
As technology’s rate of development rises, so will that of apps and, therefore, more online activity will be performed from mobile devices. According to imediaconnection.com, “We live in an age of ever-increasing mobility, and marketers should take heed. . . . In 2014, mobile data traffic alone was almost 30 times greater than that of the entire internet in 2000 and 55 percent of that traffic was attributed to people watching videos. Mobile video doesn't make up a huge chunk of advertising spend yet, but it's growing fast. Experts expect mobile video ad revenue to top $4.4 billion in the U.S. by the year 2018.”
3. Facebook will become a major video source at YouTube-level or higher.
According to Fast Company, in 2014 Facebook's daily views of video rose above those of YouTube. Bizreport even claims that “Facebook will have 20 billion video views a day by the end of 2016 and brands must get ready.” Because Facebook is a website where users can personalize their posts, it will cater more to customizable ads, including video.
4. Live streaming video will become more common in social media.
Live streaming video became extremely popular in 2015, largely due to Facebook opening up its Live feature to general users, allowing people to share their individual experiences on social media as they occur in real-time. The other well-known live streaming platforms that have become popular this year are Twitter's two properties: Periscope and Meerkat. According to Entrepreneur.com, “As more brands join and use apps like Periscope and Meerkat, it’s becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years.” This will be a major opportunity for live customer testimonials. The above social media and online video marketing trends will create more options for personalizing ads, including customer testimonials. Because of that, customer testimonial advertising will go more mainstream in 2016. Now, all aboard!

Video Marketing: A Valuable Sales Tool for Real Estate Agents

Mon Jan 04 2016 08:00:17 GMT+0000 (Coordinated Universal Time)
Video Marketing: A Valuable Sales Tool for Real Estate AgentsIf you're a real estate agent and don't use video marketing, you're probably missing out on one of the best marketing tools. Let's be clear, though - we're not talking about a polished, high-end and expensive production. Rather this is about a simple, good quality self-made digital video you can post on your website. A digital video can do several things for you:
  1. It can help establish your credibility as a realtor.
  2. If you sold a property to a well-known business owner, politician or celebrity, get them to do a 1-3 minute digital recording. People tend to buy products or buy from places where important people in the community shop. Be sure to get their permission, in writing, to use the video on your website and other unspecified advertising. This release will legally protect you in case of some future legal action.
  3. Using a virtual tour video, you can save your clients a lot of time by letting them see prospective residential or commercial sites to decide the ones they actually want to do a physical walk-through.
  4. People use the internet to help find their next home or business location.
  5. Use the KISS (Keep It Short and Simple) technique when producing your video. Make sure it's no more than three minutes long, otherwise visitors will lose interest. Plain straight-forward videos are best for getting your message across. (This doesn't mean, however, that you can't add a few extras to keep your video from being boring.)
Video marketing can be difficult and intimidating, especially for real estate agents. This is where Bravo comes into play to make the video marketing and testimonial process easier for you. After all, what could be better than leveraging your happy customers to do the talking for you?

A Video Testimonial App in the Golden Age of Video Marketing

Wed Dec 30 2015 08:00:38 GMT+0000 (Coordinated Universal Time)
A Video Testimonial App in the Golden Age of Video MarketingWith the rise of Youtube and integrated video hosting on social media sites like Facebook we have entered the golden age of video marketing, that much is clear. What is seemingly up in the air, however, is how to best take advantage of the proliferation of video content and distribution platforms. One way, we believe, is with a proven video testimonial app. It seems as though the current marketing terrain would be perfect for a push towards a robust usage of video testimonials by customers, but so far we've seen few developments in this area beyond high-cost campaigns that rarely make back their cost. After all, a professional customer testimonial costs money to light and shoot, equipment and space must be rented, and participants must often be compensated for the large time investment that they'll make. And that's where the real benefits of Bravo present themselves. Bravo helps to greatly reduce the cost and time investments required to produce professional-looking testimonials, so companies can market themselves efficiently and actually receive a sizable ROI on that investment. Additionally, social media is driven on the idea that more content is better. The more you engage your audience, the more you'll show up on their feed and the more you'll have the opportunity to attract their attention. This means the continual production of content is absolutely essential for any campaign. Bravo enables such production by creating an easy-to-use and unintrusive pipeline for content creation. All-in-all, the early 21st century is going to be marked by a shift from image to video advertising, that much is clear. Some would even argue that this shift has already happened. So if we're in the golden age already, why not get ahead of the competition now?

Boost Interest In Your Business With These Video Marketing Ideas

Mon Dec 28 2015 08:00:12 GMT+0000 (Coordinated Universal Time)
Want To Boost Interest In Your Business? Try These Video Marketing IdeasIf you want your business to remain competitive, it's becoming more and more important to prioritize creativity when it comes to spreading the word about your company, and engaging with clients. But there are seemingly endless methods and social media platforms for marketers to consider. Where do you even start? For one, video marketing is a proven way to drive interest and sales in your business. According to a recent article in The Guardian, "Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it." So, what are some good video marketing ideas that'll work for your business?
1. Video Testimonials
It's no secret that we're big fans of this one. After all, having one of your happy customers talk about their experience with your products or services is a great way to engage potential clients and people who are already familiar with what you do.
2. Give Something Away
Giving some of your products or services away for free is a great way to get people interested and excited about what you're doing. Create a contest and advertise it with a smart and fun video.
3. Make a Funny Video
Even if writing or acting isn't your skill, you should still try this. Projecting a lighthearted image to your clients will help them to stay interested and engaged with your company. What other video marketing ideas have you implemented and seen success with?

Video Marketing Trends: Facebook's 360-degree Video Only a Step Away from VR Advertising

Thu Dec 10 2015 08:00:48 GMT+0000 (Coordinated Universal Time)
What Do the Best Customer Testimonial Videos Have in Common?Although Facebook’s first 360-degree video ad, published earlier this month, is not quite virtual reality (VR), it’s a very small step away from it. This video type, “surround"-view video, is very essential to VR since it simulates a person’s perception according to the direction that person would turn. But it doesn’t consider all five senses like full VR. Once full VR video advertising goes mainstream over social media, it will be one of the greatest video marketing trends of the century. And when Facebook's 360-degree video feature ascends to the next level of VR innovation, we predict that it'll become a significant source for customer video testimonials. Because the 360-degree videos on Facebook are not full VR, a user doesn’t need a VR headset to view them. However, users who have Samsung’s Gear VR headset are able to watch with a more immersive experience. According to TechCrunch, “These videos can be watched by tap-and-dragging around the screen, or for a [more] true virtual reality experience, . . . on the Samsung Gear VR.” Video publishing companies such as GoPro are producing material for Facebook’s News Feed that might lead to increased headset sales for Facebook, says Kurt Wagner in his article at Recode.net. This would mean more users exposed to the fuller VR experience, including ads.
The Future of Customer Video Testimonials
Users viewing these ads will be a significant source for customer testimonials. Why? The VR experience will result in more sales of the products and services advertised which means more customers willing to give their opinions of them. It will pave the way for inserting VR ads between virtual reality programming—such as movies, games and streaming television—which will make the customer testimonial source even bigger and more specific to certain markets. For example, VR combat sports programming would draw fans that athletic goods companies may want to sell to. This isn’t just a source for customer testimonials, however. It’s also an opportunity for marketers themselves to use VR videos to display those testimonials. What better way to produce a video testimonial than with VR video? It would put potential customers as close as they can get to the real experience of listening to their fellow customer’s opinions. This may, even if only subconsciously, make the ad more convincing. So get ready to adopt this important method of advertising as one of your marketing strategies. It’s only a step away!

Video Marketing & Testimonial Trends to Expect in 2016

Thu Dec 03 2015 08:00:15 GMT+0000 (Coordinated Universal Time)
Video Marketing & Testimonial Trends to Expect in 2016Digital video has taken the web by storm in recent years. And it's no wonder why, as this content provides a personalized and interesting way to deliver information to an audience while building a personal rapport with them. Although nothing can replace the good old fashioned face-to-face conversation, digital video is often the next best option for businesses that are growing. In the very near future, you can expect the usage of digital video to continue growing, as it has for several years. Here are some video marketing trends that your company should watch for and incorporate into your own digital marketing efforts in 2016.
Higher Production Value
Thanks to ongoing advancements in smartphone technology, nowadays everyone can carry a decent video camera in their pocket, making it incredibly easy to create, capture and share video content. At one point having any sort off video presence helped you to stand out from the competition, but that's no longer the case. Expect more brands and organization to utilize easy-to-use video software at a fraction of the cost.
More Metrics, More Data, Better Conversions
With the increase in video usage among marketing teams, we've seen a huge increase in video analytics platforms as well. We now know more about who watches our videos, when they watch them and why they watch them than ever before. The companies at the forefront of digital video marketing know how to gather and use this data to their advantage in future productions.
Personalized Videos for High Value Prospects
Because creating digital videos is getting easier with each passing day, look for more companies to begin using personalized video pitches to their clients. These personalized videos pitches are a great way to connect on a personal level and most clients will be impressed that you took the time to create a video just for them.
Video Newsletters
In the same vein as personalized videos, video newsletters have become increasingly common as well. Delivering video content straight to the inboxes of your subscribers is a great way to separate yourself from the competition. All companies should try to find interesting and innovative ways to incorporate digital video into their marketing efforts in 2016. The benefits of digital video are well known, but many companies still don't realize just how beneficial they can be – no matter their size or industry.

Embark on a Creative Marketing Adventure: A Beginner’s Guide to Video Marketing

Wed Nov 25 2015 08:00:12 GMT+0000 (Coordinated Universal Time)
Embark on a Creative Marketing Adventure: A Beginner’s Guide to Video MarketingAre you on the lookout for a fun, effective way to gain exposure for your business? With all the hype surrounding online marketing, it should come as no surprise that it's six times more effective than traditional advertising. But did you know people are more likely to watch a video about a product than they are to actually read a piece of content about it? That means you're likely to increase sales with a promotional video than you are without one. But before you begin exploring this "new terrain," it's important to tread carefully and keep these video marketing tips in mind to help you navigate along the journey.
Know your approach
There are a few directions a promotional video can go. Are you looking to inform, demonstrate, or opting for a testimonial? Deciding on which approach you'd like to take will keep you on track and help you produce the best fitting video.
Produce appealing content
Here's where you take the goal of the video and add some flair to it. Tap into your creative side and put an entertaining twist on your goal topic. Plan where the setting will be and who will make appearances. Make sure everyone is clear on the overall idea and what they're supposed to say.
Keep it short and sweet
If you've ever rolled your eyes at having to sit through a 10-minute long video, don't assume other people won't do that to you. Remember, the point in watching a video rather than reading content is to save time. So the shorter, the better.
Imperfections happen
Perfection isn't impossible, it's just very rare when everything goes completely right on the first shot, so don't expect it. And remember, your prospects want authenticity, which is what makes user-generated video testimonials so powerful.
Add a call-to-action
As fun as the video making process is, don't forget the main goal is for customers to take action. Ditch any Plain-Jane commands and make sure your call-to-action is something compelling and intriguing. Let the customer feel what you're offering is in their best interest rather than your own. After completing your video, be sure to tag it with relative keywords, upload it to your website, and share all over social media. It's easy, imaginative and successful, so have fun and embark on a creative marketing adventure!

Video Marketing Statistics for 2015 [INFOGRAPHIC]

Thu Aug 20 2015 16:03:33 GMT+0000 (Coordinated Universal Time)

Video Marketing Statistics for 2015

It may go without saying, but the use of online video by brands and organizations has skyrocketed in recent years.

And it's no wonder why, given the fast-paced age we live in. Consumers and clients alike aren't just looking to absorb quality information these days. They're looking to absorb quality information quickly and efficiently, making various online marketing efforts – like video testimonials – all the more valuable lead generation tools. 

Don't believe us? Just check out the infographic below by HighQ, which lists some truly incredible video marketing statistics for 2015, including how video marketing is impacting brand awareness, online engagement and lead generation.

Video Marketing Statistics for 2015 [INFOGRAPHIC]

What We Get Wrong About Video Marketing

Tue Sep 16 2014 16:31:26 GMT+0000 (Coordinated Universal Time)
Video MarketingThere's plenty of buzz about what it means to add video to an existing marketing strategy. More and more, we're seeing video take off on our Facebook feeds, shared and liked, so it makes the rounds onto other sites. Which means brands that might have had some reservations about turning to video, are beginning to change their minds, in order to catch up. There's a lot about video that works in our favor. But what about some of the lingering misconceptions we have about how this whole video marketing thing works? It's time to put some of those to rest, so your strategy can be as effective as possible!
Cost as a barrier
In the past, the cost of running a video marketing campaign was a huge barrier for a lot of smaller businesses. Today, there are more options than ever, which allow brands to get their message out without tanking their budget. The best videos don't need expensive equipment and actors to get the job done. Take Vine, for example. Every day, we see more and more video coming from brands using Vine to make a quick statement, that can be easily shared to their followers. We're seeing success from video that is taken with a phone, that captures a more candid feel, that viewers can respond to. Technology is still evolving, making it possible for the little guys to do great things with video options.
Instant success
Getting video to go viral isn't as easy as it looks. Brands don't put video up with a catchy hashtag and sit back to enjoy the results. There's a lot of behind-the-scenes work, and money, involved to get video from name brands to make it big. The idea that going viral should be your ultimate goal is a little unrealistic, and sounds better than it actually is. Not only does it require more money and planning than a lot of us can put in, it doesn't always yield the results we're looking for. A strategy that takes place over the long-term, with goals that are going to be reached in months, instead of taking off as an instant hit, can do a lot more good than it may seem. If you come up with a strategy that keeps your video message on point, which means it's able to represent what your brand's all about, rather than sacrificing that message for video that can gets laughs and turn into a viral hit, your strategy is still going to do a world of good for your brand. Earning clicks doesn't necessarily mean you're reaching viewers in the right way, the way that gives them a sense of who you are, and why they should stick with you, which is something that isn't always considered in huge campaigns to go viral. Strategy worries One of the biggest issues with carefully crafting a video marketing strategy, is the follow through, or lack thereof. When we do our homework, making sure we know the ins and outs of our audience, where we should be putting our energy, and how to best go about it - amazing things can happen. The problem comes when success isn't instantaneous, as mentioned above. Feeling pressured to make something happen ASAP often leads to giving into the temptation to abandon the strategy you worked so hard to create, in favor of adjusting for better short-term results. The key to fighting off that panic, is remembering all the work you put into your strategy, and that results are not going to happen overnight. And that's okay. We live in a culture that demands instant gratification, which can translate into putting the burden for unrealistic results on our shoulders. Remember to stick with what you've planned, only making adjustments after enough time has passed to determine if it's necessary to do so with actual concrete data.

Secrets That Drive Successful Video Marketing Campaigns

Mon Sep 01 2014 16:01:30 GMT+0000 (Coordinated Universal Time)
Video Marketing CampaignsIn the past, video marketing campaigns weren't within reach for a lot of brands due, in large part, to cost. Today, it's becoming easier, and way more budget friendly to shoot video that can return incredible results. The key is understanding what goes into creating video that'll perform well. Figuring out your story Before you begin thinking about what'll entertain your viewers and keep them watching, you need to know what exactly you're trying to communicate. It's important to keep viewers watching, but your video ultimately needs to have a message about your brand or product. The story is your means of communicating this message, and is pointless without a carefully selected overall theme, or statement you're making. Once you've figured out your message, get creative with how you tell story and convey what you need to say. Play into the strengths of video by showing and demonstrating what you mean rather than telling. For example, instead of boring viewers to tears with an endless list of statistics about your successful track record, show them a scenario from the perspective of a client who was helped by what you do. Video provides endless possibilities for creativity, so get your team together and start looking at the possibilities. Understand your options Now that video can easily be shot with a phone, you have more options than ever. Brands are flocking to Vine to put out video that speaks to the product or brand image. They aren't overly-complicated. Another point in there favor is that they're budget-friendly. Quick, easy, and allows people to keep up with what your brand is doing. It's also easy to accept user-generated video, and it's great to show off video from the people who love what your brand does. They have a unique perspective, one that can't be duplicated. It allows other consumers see what you have to offer through the eyes of people they relate to and trust, and it doesn't require you to drain your budget to get it. Once you have video, what do you do with it? If you have video that's just sitting, it's a wasted opportunity. Once you start putting video out there, including what you receive from consumers, you have to figure out how you can share it. Smart sharing includes deciding what kind of video belongs on which pages of your website. If you have an introductory video, something that shows some insight into your brand or company culture, that can go on one of your first pages as a unique way to introduce yourself to first time visitors. You should also be sharing video via email, on your blog, and social media accounts. Watch out for opportunities where including your video is relevant and will reach your audience in new ways. There should be some thought and strategy behind how you share what you've created, rather than sharing for the sake of sharing. You need to have a good understanding of where your audience will be and what they'll respond to, otherwise you're creating video that won't stick in their minds, or accomplish what you need it to.

Common Mistakes with Video Marketing Online

Thu Aug 28 2014 14:23:24 GMT+0000 (Coordinated Universal Time)
Video Marketing OnlineThere are a few common mistakes that happen with video marketing online, mostly due to misconceptions about how to approach and execute video marketing strategies. If you're looking to begin using video, but you're a little unsure based on what you've heard, read on! I've listed some of the common myths and mistakes, along with how you can avoid them.
The one and done approach
Like any other marketing venture, results aren't going to be instantaneous when you're working with video. If you hear that video performs well for brands, big and small, alike, and your first thought is that it's going to be easy, or a quick way to improve your numbers, you're already getting off track. Video does drive results, but that doesn't mean you can post one video and wait for them to roll in. Video requires a strategy that you can stick with, a plan that understands what you're audience is going to want to watch and share. Without relevant content, your video is going to fail to engage and perform in the way that you're hoping. And it's going to take more than one video. When you're thinking about integrating video into your strategy, the good news is that you have a lot of options. Do you want give viewers a behind the scenes peek into the day to day goings on with your team? Are you going to take frequently asked questions and answer them in an informative video series? Maybe a little of both? The key thing to remember is that the best video is relevant and gives your brand a human touch. Viewers want to be informed, but they also want to see who's behind the brand that they've decided to trust.
Measuring the wrong results
There's a lot of hype surrounding Likes and shares, which makes sense if what's happening on social media is also reflected in concrete results. If you have video that's performing well in terms of being viewed, even shared, but you aren't seeing an increase in leads, or whatever overall goal you've set isn't being met, a few things could be going on. If viewers are tuning in and enjoying what you're putting out there, but you're not hitting your goals, there's a good chance that your call to action needs work. Each video you're posting needs to include links to relevant pages, including your blog or website, as well as direct action that your viewer can take. If you're rolling out a new feature and want to highlight it, include how they can get in on it. If your blog is in need of more traffic, include a question at the end of the video that directs them to your blog, where they can leave a comment, or take part in a survey that has some sort of incentive. In order to get the most out of video, you need to have concrete goals, and ways to achieve them. Social media is booming, and it can be a huge deal in the success of your brand, but an increase in Likes and shares is pretty meaningless if it doesn't correspond to actual change, which is what you need to be weighing and analyzing.
One or the other: Social media or video marketing
There's a lot of talk about whether focus should be on video marketing or social media marketing. It's an important conversation to be had, especially when we're talking about how to allocate marketing budgets, and where our efforts should be going. It's also important to note that simplifying the conversation in terms of choosing one or the other isn't realistic. Any marketing plan, whether your brand is just starting out or one of the bigger guys, is going to be constructed based on your wants and needs, and how you can reach people in a way that just makes sense. This also means that it doesn't have to come down to one or the other. We know that social media can do amazing things for brands that are smart about their engagement, but that doesn't mean that video should be excluded. Or vice versa! It means that any advice or strategy isn't going to be one size fits all. You're going to have to come together with your team to figure out what's going to get you closer to meeting your goals. More often than not, that means taking on a blended strategy, with both elements at play, rather than choosing between the two.

Lessons We Can Learn From Video Marketing Statistics

Fri Aug 22 2014 15:16:21 GMT+0000 (Coordinated Universal Time)
Video Marketing Statistics What do video marketing statistics have to say about where our efforts should be concentrated? Quite a bit, if you take a look at the stats rolling in. It can be a bit of a struggle to convince the higher ups that change is not only good, but necessary if you want to broaden your reach. Here are some stats that should convince them: There are a lot of things that video can do better than text, that text can't accomplish on its own. Whether you're using video testimonials, product review videos, user generated video campaigns - or any one of the many other types of video, you're making the choice to engage consumers in a way that's interesting and informative. Instead of throwing mountains of text at consumers via social media, email, and blogging - you can break up the monotony by showing them something that they'll actually want to watch and share, and will keep them coming back to you and your brand for more. When we talk about the power of video, we're not exaggerating! Part of what makes video so great is that, done right, it's not just going to entertain, it also has the ability to motivate people into action. The video you're putting out there isn't just meant to float in cyberspace. It's going to need to feature a call to action, telling viewers exactly where you want them to head once it's over. There's a lot you can accomplish when you have an audience willing to follow where you lead, and it's time to tap in and discover how it can benefit your brand. Video is no longer reserved for the big guys. You don't need to tank your budget renting and buying expensive equipment, or hiring actors, and so on. Now it can be as easy as asking consumers to grab their phone, or capturing video from your office. Big budget videos have appeal, but more and more, consumers are responding to a quick Vine or video that's coming from other consumers about your brand. It gives you the opportunity to challenge yourself, and to push your creativity, which is always a win for your brand.

Video Marketing Tips to Make Your Life Easier

Wed Aug 13 2014 16:29:05 GMT+0000 (Coordinated Universal Time)
Video Marketing TipsWant some video marketing tips to make your life a little easier? Campaigns can get a little stressful, especially if it's your first, and you're pressured to pull off something great. Here's how to go about it without making yourself miserable:
Embrace collaboration
There's a toxic mindset that's pretty prevalent in the work environment, that stems from the idea that you constantly have to best your other team members in order to look good for your boss, or snag the credit for an idea or particular move, which could lead to a promotion down the line. Competition can be a healthy way to challenge ourselves to do better, and improve our work, as a result. It can also get out of hand when you're constantly putting competition ahead of the goal - to run a successful campaign. Instead of framing yourself as the lone wolf, only worried about getting credit and making yourself look good, set aside the ego and put your focus back on the campaign. You might look good in the short term by looking out for only your interests, but if the campaign suffers because you refuse to work well in a team environment where ideas are shared and improved upon by everyone, not only will you look like a jerk, but you'll be the jerk who also tanked the campaign, which isn't a good look.
Believe in your strategy
One of the biggest mistakes that's pretty common for brands new to video marketing, is to change the strategy early on due to unfounded panic. The mindset about video achieving results overnight can be to blame. When we don't see the results we're hoping for, or the boss is demanding, we panic and assume we're at fault. IF you put a lot of time and effort into developing a strategy that makes sense for your campaign, there's a pretty good chance that it isn't your strategy that's to blame. Instead, it's that pesky idea that video will yield instant success. Don't buy into misinformation about video marketing. Trust the work you've put in, and understand that there's more at play than just a short-term payoff, when you've built a long-term strategy.
Keep learning
You're going to make mistakes. It can be a terrifying idea, especially with ingrained ideas of what it means to be successful and a valuable team member. As you get more and more video marketing campaigns under your belt, you'll gain insight that only comes from first-hand experience. You can do all the reading and preparation in the world, but at the end of the day, experience is still the most valuable teacher. Give yourself permission to make mistakes, because it's human, but also so you can grow and learn, instead of beating yourself up over them.

Marketing with Video: What to Avoid

Fri Aug 01 2014 14:22:58 GMT+0000 (Coordinated Universal Time)
Marketing With VideoSometimes marketing with video sounds a little too good to be true. There’s a lot of information out there that’ll tell you how to get your brand noticed with video, making it sound quick and easy. We’re a culture that loves quick and easy, so sometimes we buy into the idea without realizing that more work means more payoff. Working with video can be fun, rewarding, and make us tap into our creativity to accomplish something great for our brand. But that quick and easy mentality isn’t the way to go about it. Here are the corners you’re not going to want to cut when you’re planning for your video marketing strategy:
Sacrificing your brand for attention
What kind of viral videos gain the most attention? Sometimes they feature cute animals or other touching moments. Other times they’re a little edgy, pushing the envelope with humor that’s crass and daring. Instead of aiming to make it in the big leagues, focus your energy on what actually matters - putting out video that actually aligns with what your brand does, and stands for. If your only goal is getting noticed, videos with shock value are the way to go. But if you’re actually planning to build a marketing strategy that’ll compliment the direction your brand’s taking, you’re going to want to make sure your video does just that.
Is there anybody out there?
Two mistakes that I’d like to address can be tied together. First, not having an understanding of who your audience is. Second, feeling like your campaign is a failure when you don’t see instant results. Knowing your audience means you’ll have an idea of who you’re speaking to when you’re putting out video. A lot of the time it means narrowing what you’re trying to say, so you’re speaking to a specific group instead of trying to reach everyone, which only makes for a confused, jumbled message that won’t appeal to anyone. The next mistake can happen even when you have created a series of great videos, thanks to the understanding you have about who you’re looking to target. There’s a window where you’ve done your homework, you’re using video that compliments your brand and should be reaching your audience - but nothing major’s happening. It’s pretty quiet, and you’re starting to doubt that this is going to work, and start thinking you’ve made a mistake. The key is to hang in there. The biggest mistake you can make is shaking your strategy up early in the game because you’re not seeing instantaneous results. Take a few calming breaths. Remember that your video marketing strategy is sound, and that the kind of results you’re looking for aren’t going to happen overnight. Ranking higher in search engine results, and gaining traction with your video is going to take a little time. The way to get there is by remembering you’ve done your homework. Now that you know your audience and you have this strategy in place, you have to stick with it. Altering your plan too drastically, or quitting altogether isn’t going to help.
Creating video for the sake of video
There’s a lot of talk about the variety of ways video has changed up marketing. The thing to remember is that you need to have a solid strategy behind it. Video for the sake of having video, or thinking that video will automatically increase conversions and brand awareness, without realizing there’s careful strategy going on behind the scenes, is a mistake. Putting video out because it seems like a good idea, isn’t going to lead anywhere without giving it a purpose, and understanding how you’re going to reach your audience and keep them interested. There’s a lot more involved than luck and chance, and it requires some planning in order for it to work out the way you want it to.
Lack of direction
Successful video has to include some sort of call to action. You have to provide a next step, otherwise your video’s just floating out there without a purpose. If you’re trying to call attention to a new feature, or a promotion you’re running - mention it, along with where your audience needs to head to get there.

Small Business Video Marketing Tips

Thu Jul 31 2014 16:27:46 GMT+0000 (Coordinated Universal Time)
Business Video MarketingA lot of conversations taking place about video marketing usually focus on corporations. We have small business video marketing tips, because video isn't just a tool to be used by brands with huge budgets for the campaigns they're launching. Video can accomplish a lot for small businesses, and it doesn't have to ruin your budget or suck up all your time in the process.
Going viral doesn't need to be the end goal
There's a lot that happens behind the scenes to make a piece of content, including video, go viral. It takes a certain amount of planning, with lots of time, energy, and money. It isn't practical for small businesses to aim for every video they put out to go viral. Not only is it lacking in practicality, there's a good chance that your video going viral wouldn't accomplish what you're hoping to do. Having a huge audience tune in and pay attention to what your doing is a great way to get your brand noticed. But being noticed doesn't mean you're actually building a relationship with consumers. It doesn't mean they'll stick with you, or that your brand is going to be at the forefront of their mind when they need the product or service you provide. Which is why your focus should be on reaching your audience, instead of reaching everyone, which is more or less what happens when the viral hit of the day takes off and gets passed around. Believe it or not, there are other ways you can use video, which will do way more good than trying to compete with the latest Vine making the rounds.
Ways to use video
Here are just a few ways video can help you out, providing value without requiring that you tank your budget, or compete with the video of the day:
  • Make an introduction: What's the story behind your brand? Who's running the show, and what are some of the things that drive you to do what you love? Take consumers behind the scenes to meet the team. Show them where you work, and provide some insight into company culture, the buzzword that boils down to who you are and what you stand for. When we connect with a brand, it's interesting to take a peek behind the curtain and see how things run from day to day.
  • Create a product demo: Video that addresses how your product or service works, including a collection of frequently asked questions, can be a way to bring information that we normally present using text, to life. Demos are especially popular with people looking into your product for the first time, and can make the decision process easier with a look at exactly what they're getting.
  • Answer the questions your audience is asking: This doesn't have to focus entirely on answering questions related to your product. Instead, it means anticipating questions your target audience will be looking for answers to, and making sure you're the one to give them that info. If you set yourself up as a source of knowledge, you're more likely to have people coming back to your blog, Facebook page, or site to check in what what you're doing, and what's new with your brand.
Plan for video marketing campaigns that make sense for your brand. By all means, if you want to shoot for the moon and create the next big viral video - go for it! Just be aware of all the effort and resources it takes to make it happen. A much savvier way to reach out and generate awareness for your brand is to create video that matches up with the interests of your target audience. Viral or not, that's what we all want at the end of the day.

Video Marketing Campaign Tips from the Top

Tue Jul 29 2014 15:28:16 GMT+0000 (Coordinated Universal Time)
Video Marketing CampaignA successful video marketing campaign accomplishes a few things at once. Obviously, you're grabbing attention, keeping viewers tuned in and laughing, or warming their hearts. But it's also important that you're generating conversation, that it doesn't taper off once the video ends. There needs to be endurance, which is the mark of a great campaign. Here are some videos that bring those components together:
First up, Puppy Love by Budweiser
What's not to love about an adorable friendship between a determined puppy and horse? The commercial aired at the Super Bowl, where the minute long story charmed viewers.  It was a follow up from Brotherhood, the commercial from the previous year and featured the awesome bond between a Clydesdale and its trainer. So, what made audiences fall in love with what they saw in Puppy Love? First, the story. Puppy meets horse, we see the bond between them as the puppy repeatedly makes a break for it to meet up with its pal. And when the puppy is adopted, a team of horses surround the car, making it impossible for the puppy to be taken away. It isn't just that the video is well done in terms of the shots that are used to develop the pacing of the story, also take note of the song choice and how it impacts the mood and conveys emotion in the video. Shots, lighting, subject matter and music choice all carry mood, and are an important way in which you control how viewers are feeling when they watch the video, and what they take away from it. Aside from how well done it is, part of the effectiveness stems from the anticipation of what Budweiser was going to bring to the Super Bowl. It's a continuation of tradition, using cute animals to suck us in and tug our heart strings, also making us wonder what next year's commercial will be, which proves that the commercial doesn't have to narrow its focus on the product they're selling, in order to be a hit.
#LikeAGirl from Always
The campaign from Always includes a hashtag right in the title. Right from the jump, they're issuing a call to action to spread the word that #LikeAGirl shouldn't be synonymous with weakness, or used as a put down. The effectiveness of the video stems from the depictions of older and younger women, with boys and men sprinkled in there, having a conversation that invites viewers to think and then join in. Like Puppy Love, both commercials aren't overtly selling a product. Instead, they take a positive concept that viewers can link to the brand, asking for viewer involvement. In the case of #LikeAGirl, Always is using a cultural norm to get people thinking and interacting, with their product in the back of people's minds.
Burger King's Proud Whopper
The Proud Whopper commercial was introduced to coincide with LGBTQ Pride celebrations in June. The growing trend for businesses to feature some sort of representation of being pro-LGBTQ has taken off in recent years. Despite anti-LGBTQ stances from conservative corporations, others are hopping on the bandwagon because it's profitable to throw your support behind the cause. In the case of this video, the most effective part of its release is that it gets people talking, and garners a whole lot of views in the process. The debate taking place over what it means to support LGBTQ people versus using Pride, and LGBTQ folks for commercials is a whole other blog post, and definitely worth having. Meanwhile, the video from Burger King has received a whole lot of attention, and, good or bad, has caused quite a bit of debate.

An Unlikely Tip for Successful Video Content Marketing

Tue Jul 08 2014 12:59:33 GMT+0000 (Coordinated Universal Time)
Video Content MarketingWhat's all the buzz around video content marketing right now? A lot of it seems to be focusing on what it can do for conversions. It makes sense, in a way, because a lot of the time our bosses or clients who might not have the best understanding of marketing see conversions as their bottom line. When they're paying for a strategy made up of video, posts and Tweets, they're looking for the quickest, most cost-effective way to get the numbers they're looking for. That's how they've gotten used to looking at things, but what does it mean when you're trying to put a successful plan in place?
My number one tip: Get back to what matters. Implement a plan without conversions as #1 goal.
We spend a lot of time feeling pressured to make conversions happen through content. It all goes back to that buzz I mentioned earlier. Conversation gets stuck at conversions - how video can boost your numbers, what the latest tricks can do to make the process easier. The truth is that all the effort that's being put into articles about making video content marketing easier, could be better spent talking about what video content marketing should actually be accomplishing. The myth that a few videos, some blogging, and Tweeting will make conversions skyrocket isn't doing anyone any favors. When I say getting back to basics, I mean remembering that the content being put out isn't a conversion generator. It's not a machine that spits out the right results because you do X, Y, and Z of video content marketing.
Keywords, linking, SEO - all of it is important to know and understand, but it shouldn't be the end game of your strategy. There's more at play than formulaic steps taken to get results.
It should be used to reach the audience you're shooting for, to educate, inform, and bring about a sense of understanding about what your can do and the value of what you provide. Conversions happen when your audience knows and trusts your brand. That's where the focus of your video content marketing strategy should be. In order to meet those numbers, you first have to be putting out the kind of content that your audience will respond to and appreciate. Content that's thrown together for the sake of picking up a few keywords and ranking higher in search engines isn't going to bring consumers in and make them feel like your brand is one that'll meet their needs. Consumers have to sift through more and more video each day as they decide where to place their trust and make investments. If your content isn't standing out because it's genuinely useful to them, or doesn't inspire that trust, or for them to look into more of what you do - what good is it, really? Conversions are certainly a factor in what we do. They're an eventual goal looking to be met, something that'll happen based on a variety of factors. But it's not - shouldn't be - the only goal of video content marketing. Otherwise you're in for some dry content that can throw you into a cycle doomed for failure.

Tips For Successful Content Marketing With Video

Mon Jun 30 2014 14:43:29 GMT+0000 (Coordinated Universal Time)
Content Marketing With VideoHow to go about content marketing with video
The greatest thing about working with video is its diversity. When you're trying to reach your audience, there are only so many text posts you can use to get your point across before it gets repetitive, sometimes spammy. With video, you can play with message, audience, and tone to build awareness and solidify your relationship with consumers.
Invite customers into the conversation with video testimonials
Bring consumers in on the conversation about your brand. The people using product or service over a period of time are going to have a lot to say. Give them a platform to talk about their loyalty to your brand, what sets you apart from competition and keeps them coming back. Not only will they like that they're being heard - but other consumers are going to appreciate haring from someone they relate to, which will make them more likely to trust what they're hearing about your brand.
Tutorials are useful for your audience and give you the chance to show off what you know
A lot of people turn to tutorials when they need a how-to video for whatever project they're working on. It's easier than ever to look them up and get a little help from an expert. Unlike other video that'll feature your product or service front and center, tutorials are meant to establish your brand as one with authority and knowledge on the subject matter. These videos are known to do well in search results, which means they're popular and are actively being searched for. So, why not position your brand to fill that need?
Provide an inside peek with a video about company culture
Customers love getting a glimpse at what happens behind the scenes with their favorite brands. Give the people what they want! Introduce them to your team, talk about what's driving everyone's passion. Above all else, get creative. This type of video is pretty common, so you're going to want to stand out.
Show off your product
Offering product demos and other close looks at your product increase consumer confidence about their investment. When they go online to look up a product, they'll check out all the information you have to offer, including demos. You want to make sure you're providing a thorough look at what you have to offer because consumers are hungry for knowledge!
General tips for incorporating video
Keep your message consistent. A lot of bigger brands go for shock value with their video. While it can be an okay way to catch attention, it's not going to accomplish much if it doesn't match up with your brand's image or message. You should have a tone and overall message in mind that can be found in each of your videos. Consumers will absolutely pick up on inconsistencies and will be turned off by the perceived lack of clear identity. Don't be tempted to wander down that path for the sake of a few extra shock value views. Use different types of video. Instead of using only testimonials, you're better off with a little of each. Each serves its own purpose. Testimonials provide social proof that you're worth the investment, tutorials are educational, product demos are informative - and so on! Sticking with one type of video isn't much of a long term strategy. Instead, consider starting out with what you're comfortable with. You don't have to begin producing 100 videos a week. Understand what you can do, realistically, and build your strategy with gradual growth in mind.

Online Video Marketing: Tips to Make Your Brand Stand Out

Thu Jun 26 2014 16:28:34 GMT+0000 (Coordinated Universal Time)
Online Video MarketingEvery set of online video marketing goals is different. It all depends on the brand, audience - and so on. The common denominator between brands is the need to be noticed and viewed by the audience they're appealing to. With so much video being uploaded and sorted through each day, it takes more than a catchy idea to call attention to your brand and what you do.
What good videos set out to do
Before we dive in and discuss video optimization, let's talk about the purpose of the video you're putting out. Your end goal is to bring about brand awareness, but how do you get there? Your content needs to be relevant, preferably something share-worthy so it can make the rounds with your target audience. Throwing out video for the sake of having video and hoping that'll do the trick isn't much of a strategy. Here's how you stay relevant:
Solve problems
If you have a list of frequently asked questions, pulling it out and using it for inspiration for videos is a great idea. You can easily shoot a quick video, only a few minutes long, discussing the question and providing an answer that viewers will find helpful. It's a great go-to between campaigns, and to show users that you care about their experience and making it the best it can be.
Inform
Talk about your product or service. Use video to show off what prospective clients can expect when they make a purchase. Consumers like to know the ins and outs of what they're investing in with their money, time, and loyalty. This can include a product demo or an update about the latest feature.
Disprove myths
Every industry is plagued with myths. Dig in and discuss the ones you hear most often, including info on why they have myth status and haven't been elevated to facts.
Provide a glimpse into the people behind the brand
I don't know about you, but I love peeking behind the scenes to see what's happening with my favorite brands. I'll give you an example: QVC, the home shopping empire, does a great job of letting you get to know their hosts. Around the holidays, they bring family members on set to bake and share recipes, they have active social media accounts so you can stay connected and feel up-to-date. That way, when you call in to speak with your favorite host or make a purchase, you feel like you're buying from someone you trust. Having casual, friendly video can have that same QVC effect, without feeling overtly salesy.
All about optimization
We already went over how you can appeal to your audience. By providing video that's relevant and varied, you can catch and hold interest. If you narrow your focus and look at video only as a tool for search engine ranking, you're going to come have some dry, listless content that isn't going to appeal to anyone. Now that you know how you can appeal to them, here's how you take care of optimization.
Keywords
Get to know your keywords. Not just what they are, but how frequently they're searched, so you know which ones you can be competitive with when you use them. Once you have your topic, related to the keyword, you can use them in the title, video description, and tags to put your video a step closer to being more widely viewed.
Content
The importance of relevant content was mentioned earlier, but in terms of optimization content that inspires people to share, favorite, and comment on is going to rank higher. Engagement is used as a benchmark for great content because it's supposed to show that you're making something meaningful and deserve to be higher up than other content.
Campaign vs. a single video
A series of videos are going to do more for your brand than a single one. Sometimes we look at video in terms of achieving that one viral hit that gets things going. But the truth is that going viral takes a ton of money and isn't always worth it in the long run. Rather than trying to knock it out of the park with one video, you can plan a series of videos to publish regularly, video that'll attract viewers and keep your already loyal audience tuning in.
Call to action
Your video should include another step for viewers, otherwise you're missing a great opportunity. If you're putting excellent video out there, with people tuning in to see what you have to say next, there needs to be a course of action for them to take. Ask them to check out your blog or website, direct them to where they can sign up for email updates.  Chances are, if they are interested in what you have to say in your video, they'll be glad to hear from you in other ways, which is a great opportunity that can't be missed!

Video Marketing Tips for Your First Campaign

Thu Jun 19 2014 13:30:35 GMT+0000 (Coordinated Universal Time)
Video Marketing TipsBefore I get to the video marketing tips, here’s a fitting metaphor for all the work and effort that goes into great video marketing campaigns. All of it - the prep, commitment, success or failure, is a lot like competing in a race.

Before your feet meet the starting line, you've already put in a lot of work to make sure you're in peak condition for race day. You might have some jitters you have to shake off so you can get your head in the right frame of mind to compete and do your best.

The same can be said about great campaigns, which require the same kind of planning and dedication in order to come out in first place.

The warm up

The warm up is all about prep. It certainly isn't the sexiest aspect of video marketing, but you'll be grateful that you sorted the mundane stuff out ahead of time when your campaign goes off without a hitch.

Goals

This is where goals are identified and looked at in accordance with what your brand is capable of accomplishing. It's the time to lay out what you'd like to see happen when more people are exposed to your brand. Try to stay away from the shallow stuff. Bosses like hearing that you're having movement on social media, but making it all about the numbers - 200 more Likes, an increase in Twitter followers - isn't a great indicator of actual engagement, unless you make something happen with those new fans.

Just as important as what you want - knowing how you're going to make it happen deserves consideration and planning. This includes not only what you want to happen, but when and how. Is your campaign going to take 6 months or longer to execute? What's the budget looking like? All of these considerations, and more, need to be on the table as you plan.

Ideas

The biggest tip I can give to save you time and frustration is to work on your ideas as a team. Brainstorming and kicking around the not-so-great ideas until you find the right one is done better in a team environment. This means encouraging everyone to share and be heard without being afraid of being picked apart or dressed down in front of everyone else. No one wants to dive in and get to work with the threat of being laughed at looming over them. Do your part to make it a team environment, and you'll get the results you're looking for.

Steady start
The race is under way. You're keeping a steady pace, feeling ready to go thanks to that warm up.  Staying the course

Plenty of campaigns get off to a great start. With the right prep and an angle that'll interest viewers, it can feel great to hit the ground running.

Video marketing takes persistence. One of the biggest problems that can happen if you don't do your homework, is the belief that you can post one video and be done. To see any results, you can't just lay the ground work and call it quits after one video. If you want to reach people by ranking higher up in search engine results, you're going to need more than one video to get there. Successful campaigns can take months or years to complete.

See your campaign through, keep that momentum. Commit to what you're doing and what you can accomplish, or don't do it at all.

Remain humble

Don't get cocky! Mistakes happen when you start celebrating too early and lose your focus. There's still work to be done. Focus on that and keep your eye on the prize. The celebrating can happen later.

Finish line

The race is over. How did you place? Can you see how any of your actions before or during the race impacted where you ended up?

Time to evaluate successes and failures

Here's where you break down what worked and what you can work on for your future campaigns.

It's important to reserve some judgement and allow for the dust to settle before you make a sweeping judgement about what you could've done differently. Campaigns don't generate results overnight, which is why you'll need to keep track of your progress over a period of time. This goes back to the commitment mentioned earlier. If you really want to know how your campaign is shaking things up, you have to be willing to chart your progress before, throughout, and after the campaign wraps up.

Create video marketing campaigns that your fans can get excited about. We know the appetite for video is out there. It's up to you to create the kind of content they'll want to tune in for!

What Video Marketing Statistics Are Telling Us

Tue Jun 10 2014 15:05:07 GMT+0000 (Coordinated Universal Time)
Video Marketing StatisticsWhat video marketing statistics have to say
We know that video is has the capability to do great things for our marketing efforts. The reason? When you get right down to it, it's all about the in-depth view it provides of what you do, as well as the connection that video's capable of making between consumers. When I'm interested in making a decision that requires an investment of trust, time, and money - I want as much information as possible so I know I'm making the right choice. If my choice is between reading a wall of text for a testimonial or making a purchase based solely on a picture, versus having access to a video testimonial, or video of a product demo, I'm going to choose video. And I'm not the only one.
A reported 80% of online visitors will watch a video, with only 20% reading text entirely. Looking closer - 90% of users admit that video helps their decision making process.
Knowing the ins and out of a product or service is going to answer the question of whether or not it'll be of use, or solve the problem that drives people to seek what you're offering. It can provide an inside look into how something works in a way that text or a picture, alone, cannot. Done correctly, these videos will address any concerns and sell the value of making an investment, which is why real estate listings with video receive 403% more inquiries than those without video. Even better, they have the ability to make an important, lasting connection as a result of facilitating a conversation that includes, rather than excludes consumers. Getting consumers in on the conversation by encouraging video testimonials, and other video campaigns shows that you value their voice. Marketing that brings aboard the consumer for feedback and growth is placing you on track for providing consumers with the best experience possible. It means you can learn and grow together, attracting and keeping fans rather than blundering forward without meaningful change, which will turn fans off. The power of video marketing isn't just that consumers have responded favorably to it. If you're using it to your advantage, it can also make your brand even better at what you do in the process.

The Online Video Marketing Statistics You Need to See

Mon Jun 02 2014 16:35:52 GMT+0000 (Coordinated Universal Time)
Online Video Marketing Statistics There a variety of factors that go into decision making about your online video marketing strategy. We have the online video marketing statistics to help move your decision making process along. There are a few lingering misconceptions about video and how it can benefit your marketing strategy. But you only have to take a look at the numbers to see where the pay-off's at.
The online marketing stats you'll want to see
The takeaway
Online video usage has come a long way.
Instead of treating it like a fringe element of your marketing plans, marketing statistics suggest that you'd be wise to take a second look to make sure you're using video to your advantage.
Shoppers are taking advantage of online video to check in on brands and their products before making a purchase. With the explosion of mobile usage, they can access info about what you have to offer. from almost anymore. If your marketing strategy in the past, or today, doesn't reflect that ease of access between you and your audience, it's time to make a change. The great thing about the widespread integration of online video as a marketing strategy, is the ability to connect without having to tank your budget. Creating video, whether it's from you or in the form of video testimonials from happy clients, is easier and more budget-friendly than ever. It allows you to have unique control over the message your brand sends, capturing attention in a new and exciting way, that only seems to be growing from here.

Video Marketing: Facts Vs Fiction

Fri May 09 2014 14:08:53 GMT+0000 (Coordinated Universal Time)
Video MarketingThere's a lot of conversation taking place around video marketing. It's great to tune in and get insight from campaigns and among peers, but what about some of the persistent myths? It's about time to put some of them to rest and really get into what's so great about video marketing. Let's talk video marketing fiction versus fact.
Fiction: Only big budget companies can produce the kind of video people want to watch
Fact: Actually, you don't need to drain your budget to woo viewers
More and more we're realizing what really matters when we talk about video marketing. There's a lot of pressure to create a campaign that'll go viral, framing marketing as a competition between big companies with a huge marketing budget and small businesses. In reality, going viral and reaching a huge audience requires an astronomical amount of cash and isn't necessarily a sign of success. Big businesses that throw cash and everything else they've got at social media to make it work aren't building meaningful relationships with viewers. A lot of viral videos rely on shock value, or video that's mostly unrelated to the product or service. Rather than making the focus going viral or spending too much money without really achieving much, the goal should be to make content that matters. Creative video that promotes what your brand's all about will have more impact, which is how it should be!
Fiction: Viewers have no attention span, so keep your videos short
Fact: You're better off with a variety of video - that includes length!
There's a lot of talk about video length. Generally, most of it focuses on the fact that less is more and long video can cause viewers to tune out. The truth? There's no magic number. Even if there was a time frame, some rules are made to be broken. Instead of getting hung up on a time limit, make it your goal to say what you need to say in each video, and leave it at that. If your message is compelling and complete, meaning you don't cut all of your video off at the two minute mark because of arbitrary rules, then you're getting your message across and accomplishing what you set out to do.
Fiction: Put one video on your site and watch the traffic roll in
Fact: It'll take a little more effort than that
Video really is capable of accomplishing amazing things for businesses. It's a fresh, exciting way of sharing what we're passionate about with our audience. It allows us to connect on social media and can convey more than text alone. But the idea that putting up one video and calling it a day as an effective strategy isn't going to get you far. The key to video marketing is that, like any other strategy, it requires that you have an understanding of what you want. More than that, it means learning and evolving, as well as being willing to put in the effort to make it happen. Successful video marketing requires a unique blend of creativity and discipline, and means staying on our toes to continue reaching out and making connections in new ways.

Tips For Attorney Video Marketing Newbies

Fri Apr 25 2014 13:33:13 GMT+0000 (Coordinated Universal Time)
Attorney Video MarketingJust getting started on improving your marketing endeavors? We have tips for attorney video marketing newbies, including how to keep your cool and feel comfortable taking on something new and exciting.
Relationships with clients carry over
Your clients will be a large part of your video marketing campaigns. The relationships that you establish, and the reputation you've built will all be the foundation for your online presence. If you're struggling with how to form the message you want to put out with this new medium, consider how you're already perceived. Your marketing message should highlight your strengths. Whatever your best at - the ways in which you strive to make a difference in the lives of your clients, should be front and center.
Getting staff on board
A campaign won't get much traction if everyone isn't committed to seeing it through. It doesn't have to be a huge undertaking that will cut into everyone's time. It can be as simple about being mindful about asking for video testimonials, or spending a few minutes going over ideas and other strategies. They key to keeping everyone motivated is reminding them what can be achieved, and rewarding successes as your campaigns take off.
Set a schedule you can stick to
Be realistic about the amount of effort that can go into your marketing. There are only so many hours in a day, and you shouldn't feel pressured to bite off more than you can chew. That said, the great thing about video marketing is that you can easily slip into a routine that works for you. It doesn't have to be a time drain, especially once you get the hang of everything.

How To Draft Your Best Video Marketing Ideas

Tue Apr 15 2014 16:19:58 GMT+0000 (Coordinated Universal Time)
Video Marketing IdeasHow do you draft your best video marketing ideas? Everyone has their own system, but if you're having a hard time, it's time to start a new one! Sitting down to brainstorm can be intimidating, especially if creativity begins to feel forced, or feels like a drain on your time. Here are some ways you can make the process of drafting ideas a little easier on you:

Group setting

Two heads are better than one, as the saying goes. Drafting ideas can be an exhausting process when done alone. Instead, consider working in a team environment. Shared creativity can produce way better results than you tormenting yourself to come up with better ideas on your own. An added bonus is that it strengthens the connection of the team to your video marketing campaign. Instead of having a passing interest in what's going on, bringing other people in from the developmental stages will cement their interest. If you make people really feel like their input is valued, and that they're shaping the future of the contest, you'll get the kind of dedication that you're looking for from your team.

What's realistic?

Before you decide on an idea to put into practice, you have to know what your limits are. Budget, time, message. Consider your limits from all angles. It's great to have fresh, creative ideas that will add some excitement into your existing marketing strategy, but it won't do much good if you're unable to actually pull them off. Do a lot of thinking about your limits, and then share them with the team you're working with. Have an open line of communication about what's do-able. Instead of looking at your limits and feeling restricted, consider it a challenge for you to get savvy in creating your next campaign.

Focus on the message

At the end of the day, your message needs to remain intact, no matter what your final ideas are. It's easy to get off-track, but it's important to bring the focus back to what you're trying to say through your idea. Video marketing is all about how you can connect with viewers in new and exciting ways, but it doesn't mean much if your message isn't sound. Spend some time sitting with what you really want to say, and how you're looking to be perceived, and allow your video to do the talking about what your brand's really about.[/vc_column_text][vc_separator type="invisible" size="small"][vc_single_image image="6273" img_size="full" animate="afl" img_link="https://www.getbravo.com/plans/plus"][vc_separator type="invisible" size="small"][vc_column_text]Estee Shaw
by Estee Shaw
Estee is the resident blogger here at Bravo Video. When she's not writing, she's thinking about what she'll write next. You can find her on Google+ and Twitter.

Learn Video Marketing: Tips From Your Kindergarten Self

Tue Apr 08 2014 17:36:54 GMT+0000 (Coordinated Universal Time)
Video MarketingHow would your kindergarten self advise you about learning the ropes of video marketing? I sat with the idea for a bit, before coming up with the following advice from a younger Estee:

Share your crayons

It was applicable then, and it still is! Sharing crayons in school was a great way for our younger selves to make friends and learn all about generosity. Today, you can still apply that concept by being generous in the way you come together to hammer out the creative aspects of video marketing. Idea sharing is hugely important. Bouncing around thoughts and ideas is guaranteed to step your campaign up, as opposed to one person carrying the burden of floating all the ideas.

Get messy!

Grass stains. Spilled milk. Childhood is full of innocent messes. Push up your sleeves and dive into your campaign without being afraid of working hard to try something new. Be really into what your doing, which means taking in as much as possible so you can make your campaign great. Rather than feeling obligated, treat it as a  learning experience each step of the way.

Own up to mistakes

Timeouts and learning how to apologize or do better are common themes in our lives when we're young. For a lot of us, the adults in our lives acknowledged that we were learning as we grew, and that meant making mistakes and learning how to apologize and make things right. Same goes during your video marketing efforts. We step on toes sometimes, or we mess up in other ways. Make an effort to be more like your younger self and be aware of when you should step in to apologize in order to keep things running smoothly. There's so much that can be learned when you're taking on video marketing. What kind of advice do you think your kindergarten self would give you?

What Video Marketing Statistics Reveal About Common Marketing Myths

Thu Mar 27 2014 12:38:57 GMT+0000 (Coordinated Universal Time)
Video Marketing StatisticsVideo marketing statistics can reveal a lot of the misconceptions, misunderstandings, and prevalent myths about marketing. This was made abundantly clear in a recent poll taken by Denise Graziano. Graziano, President of Graziano Associates, recently hosted a national marketing webinar aimed at small businesses. She took the opportunity to poll the 700 attendees, asking about marketing practices, and discovered the interesting gap between an overall need for brand awareness and reservations about adding video as a marketing strategy.

The numbers

47% of respondents admitted to needing more brand awareness. Which makes sense when you add that 36% noted that they are working with a limited budget. Out of everyone polled at the event, only 14% of respondents were using video marketing to promote their brand, which likely speaks to those same concerns about how to make the most out of a small budget.

Addressing myths about video marketing

It's pretty reasonable to draw a link between the need for more brand awareness and the low number of polled small businesses using video marketing. The use of video has received a lot of attention, mostly because we know that appetite for video has been growing by leaps and bounds. With over 4 billion Youtube videos viewed each day, and with video successfully making the rounds through social media, businesses have been taking note and adjusting their strategies accordingly. But the poll by Graziano makes clear that lingering reservations about cost and the true impact that video will have still exist. Instead of viewing video as an inexpensive tool for successful outreach, some small businesses still see it as something that requires a huge budget, and competition with big businesses. It turns out that the truth is just the opposite, and actually levels the playing field. When we think about using video marketing successfully, or any other strategy that might be new to us, some re-learning about preconceived notions can be required. Instead of flash and little to no substance, which is assumed about what it takes for successful video marketing, viewers are really looking out for creativity. Video is known for filling the gap that can exist between a brand and consumers, narrowing it based on the creativity and emotional appeal of content. Brands that have invested time and money into video marketing, from video testimonials, to other contests and campaigns, know that it is absolutely budget-friendly. The key is to continue having these conversations, with ourselves and other brands. It's necessary to understand where our consumers are spending their time, so we know how they're evolving, and so we can keep up and continue the conversation with them, instead of feeling like we're lagging behind.

Video Marketing For Newbies: Welcome to the Dark Side

Fri Mar 21 2014 07:26:25 GMT+0000 (Coordinated Universal Time)
Video MarketingVideo marketing has more in common with the dark side than you might think. Like the dark side, video marketing is extremely powerful. If you're not careful, it can lead to your downfall. (Kidding! Sort of.) Most of all, it takes time for you to fully harness the power you've acquired. First, the basics.

What is video marketing?

As the name implies, it's a marketing strategy that includes using video, testimonials and campaigns, to reach out to your audience. Rather than relying on text to convey meaning, you include video, which has been dominating marketing for several years and shows no signs of slowing down.

Tips for making the most of it

Come up with a content schedule:
It's all well and good to try new things, especially if you're looking to give your marketing some flare. But all your efforts won't amount to much if you don't stick to some sort of schedule. Posting a video once and then never again ins't going to draw any attention to how awesome your brand is. Same goes for brands that post videos sporadically. Create a schedule that you'll be able to stick to and then hold yourself accountable if you start slacking.
Avoid content for the sake of content:
Doing more with video is awesome. Spamming viewers with content that has no value? Not so awesome. In the same way you're going to need to hold yourself accountable for sticking with a schedule, you'll be in charge of challenging yourself to do better. The great thing about video is the inherent creativity it takes to create quality content. You'll be at your best when you're pushing yourself, and your team, to do better. Viewers will appreciate the effort, and you'll see your hard work be returned in more meaningful engagement, as a result.
Include a call to action:
What are viewers supposed to do once they finish watching your video? If there's no call to action, you're missing out on an opportunity to lead viewers to where you want them most. Don't miss out. Provide relevant links at the end of your video. When you lead, it's proven that people are more than willing to follow.
Be social media savvy:
Once you get in the swing of making great video content, you should also make sure you know how to use social media to get the most out of it. Find out where your viewers are lurking. Check out content in related hash tags, or what's been working for other brands. It's easy to get discouraged if you don't have overnight success. Be patient. You'll begin seeing results. Be consistent and deliberate in what you do and the results will follow. Video marketing has plenty in common with the dark side. But lucky for us, it doesn't have to be scary like the dark side. Just remember, with great power comes great responsibility. But that's a whole other nerdy marketing conversation that we'll save for another day.

3 Ways To Become A Video Marketing Expert And Impress Your Boss

Tue Mar 18 2014 15:14:09 GMT+0000 (Coordinated Universal Time)
Video Marketing ExpertWe have 3 ways to become a video marketing expert and impress your boss. It can feel a little intimidating to attempt to just dive in to something new, especially when you're feeling the pressure from a boss or other co-workers for it to go well. So before you put together your first campaign, start by making it your mission to learn as much as possible. Lucky for you, there are tons of online resources, so it's easier than you think.

Follow the best of the best

There's always a lot of talk about the difference between following conversation, as opposed to generating it. The idea being that it's more valuable, especially on social media, to be the one starting a conversation rather than following passively. While it's true that reaching out to start conversations is highly rewarding, there's something to be said about putting in the time to learn before you take to the web to start spreading your knowledge. When you're just starting out, it's okay to follow along to see what video marketing veterans have to say before you jump in to contribute. The best way to follow along or start chiming is by checking out video marketing experts on their blogs and other sites like Twitter. We have a list of blogs you can check out to get started.

Learn from other campaigns

Part of teaching yourself about video marketing involves taking a look at what works and what falls flat in other campaigns. You'll want to have an understanding about what marketers are doing around you, so you'll know how you can avoid their mistakes. More than that, you'll be able to contribute what you've learned to improve the campaigns you're working on. You can put a campaign together and come out alright without that knowledge base, but if you're looking to knock it out of the park, you'll need to start paying attention and learning what you can through careful study of what others have done before you. It can also have the added benefit of keeping your ideas fresh. If you know what's already been done, you can avoid boring your viewers.

Trial and error

You can do all the reading and observing you want, but the true test of what you're learning comes when you put together your own campaign. You're thinking, Hey, this isn't going to impress my boss! I'm still learning! Really, the way to impress your boss is by applying what you've learned and holding yourself to high standards, especially when you're faced with an unfamiliar situation. Campaigns are full of learning opportunities, and when you find that you're in over your head, or something doesn't work out as smoothly as you planned, the way you handle it says a lot about you. Following the thoughts and advice of industry leaders and other campaigns is an excellent way to learn. But don't forget to apply what you're taking in, and to be on your best behavior in the process.

10 Video Marketing Blogs You Should Be Reading

Fri Mar 14 2014 14:01:21 GMT+0000 (Coordinated Universal Time)
Video Marketing BlogsThink you don't know enough about video marketing? That's about to change, with our list of 10 video marketing blogs you should be following if you want to beef up your knowledge base. There are plenty of great resources out there, it's all a matter of knowing where to look. It's to your advantage that we have so many smart and savvy marketing pros out there blogging and generating conversations about marketing. It's a great time to learn, and these blogs are a great place to start if you're looking for insight into getting started or improving your existing strategy.
Online Video
The headline says it all: Online video strategies, platforms, news, and tips. It's a great resource for how-to guides if you're new to video marketing or just looking to continue learning. Youtube This one is a no-brainer. Where else are you going to keep up with news and other important updates from the top video marketing channel? Exactly. Head over there now! Josh Rimer While we're on the subject of YouTube, Josh Rimer is a YouTube marketing guru. He discusses everything to do with video optimization and strategy in order for your video to perform the way you want it to.
Digitpro
Looking for more information about how video can boost your sales? You'll find it at Digitpro along with tips on how to create video that your brand can be proud of.
BusinessWeek Online Video
This one's great because you can look through all of the different categories and find great information from a variety of contributors. The online video section in particular has great articles you can comb through to pick up tips from some of the best out there.
Imagination Media
Tim Danyo gives an overview of what content marketing can do for your business, with some helpful knowledge about how video fits into what you want to accomplish.  Thinking in terms of content in general and then narrowing your focus on video is a great way to go about things!
Adverblog
Adverblog is a unique learning tool for everyone looking to get in on video marketing. It allows you to check out advertisements, with commentary about what they got right and where they went wrong. You can end up spending more time than you planned going through and seeing the hits and misses of video marketing.
Reelseo
Everything you're going to want to know about SEO and your video campaign can be found at Reelseo. It's an invaluable resource for figuring out how to step up your video content, probably in ways you haven't even considered.
Yes!Media Works
All video marketing, all the time. This is an excellent resource for you to learn and understand how to use video marketing in new, exciting ways.
Distilled
Distilled is another resource that doesn't focus exclusively on video, but when they do talk about it, you want to listen! The video section is definitely worth browsing to get a better understanding of cool stuff in video marketing. Do you have any favorite video marketing blogs? Let us know where you go to learn more and engage in conversations about video marketing.

Attorney Video Marketing: The Key To Content That Inspires Trust

Thu Mar 13 2014 13:32:47 GMT+0000 (Coordinated Universal Time)
Attorney Video MarketingFor many, the key to attorney video marketing is all a matter of getting started. The biggest hurdle can be committing to a marketing strategy and sticking with it, especially when you're feeling a time crunch! Short of infusing more hours into your day, you're going to need to take the time you do have to carve out your marketing goals. Luckily for you, video marketing doesn't have to eat at your time or stress you out. If you're looking to create content that inspires trust, it's a lot simpler than you think.

Introduce yourself

It sounds like the simplest thing in the world, but it can make a lot of difference with prospective clients. Sitting down and shooting a quick video gets your name and face out there. Even better, it can also put viewers at ease because they'll know what to expect when they meet you. Include background information about how long you've been practicing, your track record, and a little about your personal life. Those are good starting points, but you can always change things up if you're feeling inspired! The good news is that an intro video shouldn't be too long. If you're someone who isn't all that comfortable on video, it's in your favor that the video should be on the short side.

Testimonials

After you introduce yourself, why not start asking pleased clients to speak on your behalf? We all know that it's off-putting if we create a constant stream of content talking about how great we are at what we do. But asking other people to talk about what you do and why you're great at it is known to receive a much better response. Viewers want to hear from people they can relate to, fellow consumers who will tell it like it is. With the right questions and a deliberate effort to make asking for testimonials part of your closing routine with clients, you can give viewers just that.

Answer frequently asked questions

Even with an introduction and testimonials to get the word out about what you do and inspire trust, it's still a good idea to create fresh content in order to stay on the radar. A great way to manage that is by filming a weekly session where you answer frequently asked questions. There are other ways you can go about this, just as long as you're filming relevant content instead of putting out video for the sake of having video. It's important to stick with your routine if you want to see results. An introductory video is something you can do once and not have to think about until the next time you want to update it. But testimonials and videos that cover frequently asked questions, or whatever topic you choose to take on each week, require more of a commitment. It's not as easy as saying one and done if you want your content to make an impact, so make sure you create a realistic video marketing effort. Something that you can see yourself sticking to so it can yield the desired results.

Video Vs Text: 3 Advantages Of Video Marketing

Fri Mar 07 2014 04:07:11 GMT+0000 (Coordinated Universal Time)
Video MarketingWhat's the advantage of using video marketing instead of sticking with text? There are more than a few reasons you should make the switch, and not just because of the everyone's doing it line.

The interest is already there

We've watched video take off like wildfire. Everyone has a favorite cat video. Or a beloved dog shaming one. Even better, recreational video watching is even easier to access with the rise in mobility. If your target audience is watching at home and on-the-go, it only makes sense to reach them in a way that compliments their online usage. We already know that video isn't going anywhere, let alone slowing down. There's no need to do any convincing or worry that video is just a trend. It has established itself as a powerful medium. It's up to you how you choose to use it!

Shareability

Are you more likely to pay attention to a wall of text, or a video that a friend shares on Facebook? Let's face it, text doesn't have the shareability that video does. Viewers tend to tune out when they see a lot of text. Best case scenario they're going to skim what you have to say. Otherwise they'll skip it altogether, which isn't going to help you're marketing efforts. Not only is video going to get watched, but it can make the rounds on Facebook, Twitter, and other sites, thanks to sharing. Even if you continue using text for updates and testimonials, you should pair text and video to give your message a boost.

Cutting cost

Cost is the bottom line for any marketing endeavor. The worry with video marketing seems to be that it's way too expensive. People's first thoughts are usually of fancy lighting, hiring actors, and other expenses that aren't necessary for a small business to make good videos. Some brands equate a successful campaign with throwing a lot of money at it and hoping the expense makes up for a lack of message. But it's easier than ever for everyone to make quality videos. It's no surprise that video marketing is budget-friendly when you consider how quickly it's taken off. Now it's a matter of knowing what you want to accomplish with your videos and being on the look-out for what can help you achieve it.

The takeaway

Are you doing the most to reach your audience? If not, it's time to get creative and see what video marketing can do for your brand.

Why Video Marketing Is A Lot Like Your High School Prom

Tue Mar 04 2014 04:10:41 GMT+0000 (Coordinated Universal Time)
Video MarketingIn a lot of ways, video marketing is a lot like your high school prom.  It might not be exactly the same, with horrifying photos that your mom forced you to pose for, or really bad outfit choices, but there are enough similarities that it can work when you compare the two. Here's how they're alike:

Sweaty palms

With all the planning behind you, the campaign is ready to go. That outline, and all the prep you've done, is the equivalent of having your outfit picked out so it matches your date's at the prom. Everything's all set, but you're still having some nerves. The good news? That's completely normal. New campaigns, and the work you put into them are important, so it's natural to have some palm sweat over it. You have the expectations of your boss and team on your shoulders, but rather than letting the nerves get to you, you know to brush your palms off and get to work.

Don't want to embarrass yourself on the dance floor

Remember how dances would part right down the middle, boys on one side of the room, girls on the other? We would clump together, drinking too-sweet punch and looking at the other side of the room with nervous laughter. No one wanted to be the first one to start dancing, but by the end of the night, everyone was on the dance floor. Like the dreaded shyness of our teen years, hesitancy or a lack of risk-taking can hold back our video campaigns. While you're standing off on your side of the room, contemplating what you could do, someone else is going to go out there and do it. Metaphors aside, fear of taking risks or exploring new ideas is something that you actively need to avoid. Video campaigns should be about generating exciting content, and pushing our marketing to keep up with what viewers are looking for. A campaign that produces lackluster content isn't accomplishing all that much with consumers, so don't settle if you can be pushing for something greater, instead.

Gained confidence makes it better than you thought it'd be

Don't stand on one side of the room staring into your cup of punch. With each campaign under your belt, you'll gain confidence. Here and there you'll run into new challenges that pop up, and they'll keep you on your toes. But the good news is that you'll know what to do when a similar problem comes up in the future. No one knows everything the first time around. If you accept that you're still learning each day and force yourself to dive in, you'll hit the learning curve way ahead of marketers who aren't willing to.

Looking back

I'm pretty sure everyone can look back at their prom and find some cringe-worthy moments. Whether it was an unfortunate hairstyle, or dress choice, the same can be said for a lot of campaign efforts when we're first getting started. It doesn't mean your campaign was bad, or that you would've been better off scrapping it and putting your effort elsewhere. On the contrary, it means that you did something new and interesting.  You added a new skill to your marketing tool belt, and you have a campaign that you can look back on and be proud of, bad dancing and all.

Corporate Video Marketing: 4 Undeniable Reasons People Hate It

Tue Feb 25 2014 05:47:27 GMT+0000 (Coordinated Universal Time)
Video MarketingViewers hate corporate video marketing for a lot of reasons. Some of that hatred stems from the recycling of ideas and themes in video. Other reasons are a little more complex, and speak to a lack of trust in the brand, or a disconnect between brand image and what's being promoted in the video. Let's break down four of the reasons people hate corporate video marketing, and what you should be doing to avoid it.

Lack of creativity

Sometimes it can start feeling like a race to see who can throw the most content at their following. There's pressure to establish a presence on the right social media platforms, and then produce the best content. Instead of getting caught up in how much you should be producing compared to your peers, start by putting effort into what you're putting out there. Pull your team together for brainstorming sessions where everyone's ideas can be discussed and evaluated. It's up to you to encourage an environment where team members feel comfortable sharing all of their ideas, even the not-so-good ones. It's to your advantage to foster a comfortable team environment, so you end up with ideas that are fresh and don't leave viewers tuning out.

No information

Goofy, off-beat videos can work out really well in a brand's favor. But, for the most part, if you're a small business and don't fill your video with any relevant information, what are you accomplishing? There's a way to fill your audience in without boring them to tears. Even if it's a link at the end, or similar call-to-action to let them know what the purpose was. There's a balance between entertaining and informing that you have to find to make sure the video is accomplishing what you need it to.

Making wild or untrue claims

Can you blame consumers for being fed up with videos that make false claims? Bending the truth is dangerous territory when you're putting your brand's image, and the trust people have in it, on the line. Instead of blurring the lines between fib and reality, consider why it is you're tempted to lie, and what you're lying about. If you're talking a big talk about your customer service, and the reality is that you have a handful of reviews saying something to the contrary, it's time to do some evaluating! Make the commitment to improve whatever needs work about your brand, so the next time you consider talking about it, you'll be telling the truth when you talk it up.

Tone

How you're talking to viewers, or what tone is coming across, is just as important as what you're talking about. A common mistake is to talk down to them, or assume they won't notice your tone, when quite the opposite is true! Viewers will pick up on any condescension and won't hesitate to tune out what you're saying. Be aware of how you come across to viewers. Take a look at your use of humor, and other ways that you convey meaning. It's a good idea to have more than one pair of eyes looking at the details of your video marketing efforts, and looking at tone is no exception.

Video Marketing Campaign Myths: Busted

Wed Feb 19 2014 10:03:17 GMT+0000 (Coordinated Universal Time)
Video Marketing CampaignThere are a few video marketing campaign myths that need to be busted and put to rest. Let's take a look at a few of those, and talk about why video marketing campaigns are more doable than you might think.

The myth: A video is not a success unless it goes viral

Wrong! In a perfect world, every video we put out would instantly go viral. That's not the case for a lot of us, but the idea that our video hasn't made an impact unless it's spreading like wildfire is untrue. Consider the goal of your video marketing efforts. If you're looking to expand your reach, why wouldn't you use video? We know that video consumption is on the rise. And it's only expected to increase over the next few years. Even without a viral slam dunk, small video marketing campaigns achieve what we want them to. Like a lot of what we do, you get what you put into it. Which brings us to our next myth.

The myth: Video marketing is too costly

As I mentioned above, marketing is all about getting what you put into it. Brand's often confuse this sentiment with the idea that they need to throw money at their campaign for it to accomplish anything. The truth is that video marketing is becoming more and more affordable for the little guy. Instead of hiring actors, and spending money on making your video look like it came out of Hollywood, stick to an underlying message. Put the focus back on content, choosing substance over highly stylized content. Flash and style is okay, but it isn't everything, especially considering how affordable it is to utilize without it.

The myth: Coming up with ideas is hard

I'm pretty sure you're overthinking it. I get it, you have a time crunch. There are a million things to do in a day, and coming up with an engaging idea is lower on your list of priorities. I promise it's easier than you think. Instead of pressuring yourself to come up with the next great idea, go back to your message and what you want video marketing to do with your brand. More often than not, you'll come up with something great just by doing that. And if you're having a little trouble, get a team who can put their heads together with you. Some of the best ideas come about when we brainstorm and bounce ideas together.

The myth: Video can't do anything for my brand

Based on all that we've covered, I think it's safe to say that this myth is busted! Anytime we take on a new campaign, it's valid to have concerns about how effective it will be, especially when we're on a budget, or worried about the lack of hours in the day. Video marketing campaigns don't have to be a source of stress, and shouldn't be! It's mostly a manner of proper planning, and taking the time to evaluate what your brand is aiming to do.

4 Common Video Marketing Mistakes To Avoid

Wed Jan 29 2014 08:58:17 GMT+0000 (Coordinated Universal Time)
Video Marketing MistakesVideo has proven itself time and again as a way to reach current and new audiences. Done correctly, it can bridge the gap between consumers and their favorite brands, thanks mostly to our voracious appetite for video. We all have our video favorites, and thanks to savvy marketing efforts, we even share them so family and friends can see what we're enjoying. On the flip side, video can also go horribly wrong, which means it can have the opposite effect of what businesses are going for. We've identified some video marketing pitfalls, and what you'll want to look out for.

Content for the sake of content

Video is important. We know that, you know that. But what is your content saying? Throwing video at consumers for the sake of having video content isn't good enough. What is your video accomplishing if it doesn't serve a purpose? Think about what it is you want out of your marketing ahead of time. Your content should be fulfilling goals, like raising brand awareness, or solidifying your image. If you don't have any set goals, you'll have a hard time determining whether or not your campaign is a success.

One and done?

Like any campaign effort, video marketing requires some persistence. It would be a lot easier if you could upload one wildly successful video and be done. The reality is that businesses need to commit to staying the course. Even if you start with a solid plan, it isn't likely that you'll achieve overnight success, and that's okay. It can take awhile for content to make an impact through sharing and search result ranking. Which is why one video won't have much of an impact, or look like it's making a difference. Stick with it, and don't get discouraged early on!

Length

We have a habit of overestimating the attention span of our viewers. Realistically, anything longer than 2 minutes is risky. Avoid longer video unless the subject matter and audience call for a longer run time. The goal should be to capture attention from the get-go, and the longer it goes on - the likelier it is that viewers are going to click away. You have a lot of great things to say. The good news is that all of it doesn't need to make it into one video. Narrow your focus. Say what you need to say without allowing viewers to lose interest.

What next?

What happens once the video ends? Specifically, what is it you want to happen? It's a lot easier for you to direct viewers if you provide a call-to-action. Brands sometimes trip at the finish line by either not include a CTA, or going overboard and hitting viewers over the head with links and messages throughout the video. Don't clutter up your video with links and flashing indicators that it's a marketing effort. It'll take away from the viewing experience, and do more harm than good by annoying your viewer. Instead, provide a link or other CTA at an appropriate moment, usually when things are wrapping up at the end.

[Infographic] If You're Not Using Video Marketing, You're Not Connecting With Your Customers

Fri Mar 08 2013 16:53:18 GMT+0000 (Coordinated Universal Time)
We all know that video can be used to capture client testimonials, promote a social contest, engage with your audience or show off your brand’s personality. If you’re not already using video as a marketing tool, this infographic from muvee makes a pretty strong case for you to dive right in and start: Video Marketing Infographic

Facts / Stats to Tweet:

  1. 100 million internet users watch online video each day. Tweet
  2. In 2012, 54.6 million people in the U.S. viewed video on their mobile phones. Tweet
  3. The average internet user spends over 16 minutes viewing video ads each month. Tweet
  4. 96% of consumers click links after watching online videos. Tweet
  5. 90% of consumers make decisions after watching online videos. Tweet
  6. 80% of consumers remember where they watched online videos. Tweet
  7. 64% of consumers are likely to buy products after watching online videos. Tweet
  8. 46% of consumers take action after watching online videos. Tweet