The key to great video testimonial lighting? The answer rests in a variety of factors, and we have 3 tips to make sure your lighting is at its best.
First and most importantly - viewers need to put a face to a testimonial
How else are consumers supposed to make a connection if they can't see who's speaking?
The success of video testimonials, as opposed to just using text, has everything to do with seeing the face of the speaker and making a connection. Viewers want to see people who look like them. Forget models or paid actors - they want the real deal, flaws and all, which is why lighting is such a huge deal.
If the lighting is too dark and shadowy, consumers might unknowingly view the speaker as untrustworthy. If there's a pesky glare, the video could be off-putting enough that they click away. It might seem like a small detail, but the truth is that even the most simplistic videos will benefit from the right lighting.
Use what you have to your advantage
Most of the time, indoor lighting leaves a lot to be desired. But there are a few ways to manipulate your surroundings without having to pull out professional equipment. First, find a room that lets in natural light. Even if it's only a little, open the blinds and let it in. It might seem natural to park yourself in front of the window and begin filming.
Instead of sitting directly in front of a window, which will produce a silhouette or completely blot out your face, sit so the light catches you from the side. In most cases, using a window or single overhead light won't be enough. It's best to haul in a few lamps and set them up around before filming. The extra help from smaller fixtures will also go along way in combating harsh overhead lighting.
Test it out
You're probably not going to master lighting on the first try, and that's okay! Working with lighting can be tricky if it isn't something you're used to. Our advice is to go through a trial-run or two. It's better to work out the kinks and make sure the lighting isn't too harsh or shadowy beforehand, rather than filming a flawless testimonial only to realize your face isn't visible.
A few test runs will go a long way in making sure you're lighting is set. It's normal to experiment and adjust accordingly, and it will ensure you have the kind of results you're looking for!